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15 Jan 2009

Business plan on exporting redgreen (Danish chic sportswear products) to Brazil

Business plan - 7 pages - Business strategy

Brazil has become one of the most promising emerging countries besides China and India and counts a very large population, whereby extreme poverty and extreme wealth coexist. In this context Redgreen, a Danish company specializing in high end and high quality sportswear outfits considers...

18 Jun 2010

Characteristics and life cycle of a product

Thesis - 5 pages - Management

Product is an important variable in marketing applications. A company designs, manufactures and markets in order to generate profits. The important objective of a product is to meet the needs of the consumer through tangible and intangible sources of distribution. The product...

19 Jan 2009

Feasibility study of a new cosmetic product launch on the American market

Market study - 25 pages - Services marketing

After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...

17 May 2009

How can the change in demand following an increase in the price of goods can be broken into a substitution effect and an income effect?

Thesis - 4 pages - Economy general

We expect people to change their consuming behaviour when the price of a good change, but on what is this change going to be based on? Preferences are determined by the tastes of a person, so they do not depend on the person's real income. If the price of a good changes, the person will make a...

08 May 2009

Comparison and contrast of export diversification and import substitution strategies

Thesis - 3 pages - Economy general

Export diversification and import substitution are both theories of growth used to stimulate economies in various countries. The first of these theories uses an increased base of exports to trigger economic growth, whereas import substitution tries to achieve the same aim by reigning in...

20 Apr 2010

An integrated coordination model for a supply chain dealing with short life-cycle products operating under stock dependent demand

Thesis - 5 pages - Management

The market demand of any product is generally influenced by quality, warranty, service, advertisement and sales promotion. Apart from these factors, the amount of stock displayed will also significantly influence the sales at retail level. Though, many inventory models have been developed...

16 Feb 2011

iPad, the new star product of Apple's strategy to reach China's market

Dissertation - 10 pages - Management

This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic...

01 Apr 2009

A detailed project on bakeries and associated products

Thesis - 40 pages - Management

The catering industry is a combination of production and service, which must be fully coordinated to attain degree of efficiency. While amicable relations in a factory are of no small importance, in the catering industry they are vital. The demands of the consumer are much more immediate and...

29 Apr 2009

A study on spurious products

Case study - 29 pages - Services marketing

Counterfeit and Pass off Products - Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake product. These fake products bear the identical name of the original product,...

12 May 2009

Importance of patterns for managing companies, study of the product life cycle

Thesis - 9 pages - Business strategy

The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order to be...

21 Aug 2021

Porter's 5 Forces - Nestle

Case study - 4 pages - Distribution marketing

Today, Nestle is the leader of the food processing industry in the world. Nestle is a Swiss multinational created since 1866. That aside, Nestle is also the number one company in the milk sector in the world. The brand was named after its creator Henri Nestlé. When we talk about Nescafe, we can...

26 Mar 2013

An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product

Case study - 7 pages - Business strategy

This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to internationally...

20 May 2021

Porter's Five Forces - Amazon

Case study - 4 pages - Distribution marketing

Amazon is an American e-commerce company based in Seattle, Washington, United States. It was one of the first large companies to sell products on the internet. Amazon has a very diverse product catalogue, including DVDs, music CDs, software, video games, electronics, clothing,...

06 Apr 2010

A study on search system for e-learning products

Essay - 5 pages - Computer science

In this paper, we propose the E-learning product search system (ELSS) which can provides high quality information fitted to the learners' demands. ELSS can also provide the accurate information that doesn't contain unnecessary information in mass e-learning products on the internet....

12 Oct 2009

Environmentally friendly companies: Diversified natural products, inc. and ICS cleaning

Thesis - 2 pages - Journalism

As an environmentally friendly cleaning products and services company, the London-based ICS Cleaning works in teams to give an “intelligent clean.” Taking great pride in their work, the company proves thorough and banks on skill instead of sizeable amounts of chemicals. With 25...

27 Jan 2011

Strategy of Apple's new product of IPAD

Case study - 7 pages - Services marketing

For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple...

29 Sep 2010

The launch of a new product on the Algerian market (Sagem mobile phones)

Market study - 38 pages - Business strategy

This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem...

07 Apr 2021

Porter's Five Forces - Google

Case study - 3 pages - ICT marketing

For this analysis of Porter's different forces, we are going to base our information on an international scale of the company. While still trying to qualify our analysis according to the different countries in which Google is established and the environment which may be different from one...

14 Mar 2022

Corporate Strategy, Pernod Ricard : analysis and scenarios

Case study - 11 pages - Business strategy

In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...

26 Jul 2022

Porter's five forces - Lidl

Case study - 4 pages - Distribution marketing

Lidl is a supermarket chain based in Germany. It has most of its operations in some European countries. The UK, Germany and France are the main countries where the company is based. Outside Europe, Lidl is also present in the USA. The German brand was created by Dieter Schwarz in 1973. The...

02 Jun 2021

Porter's Five Forces - Disney

Case study - 4 pages - International marketing

The Walt Disney Company is an American company founded in 1923 and specializing in leisure and entertainment. The Walt Disney Company was originally a cartoon production studio, created and supported by the two brothers of the Disney family. Disney studios are the source of many cartoons that are...

28 May 2009

An empirical study of the Scottish attitude towards mobile phone product and services

Tutorials/exercises - 44 pages - Business strategy

Vodafone Essar is a cellular operator in India that covers16 telecom circles in India .the name of the company ,the marketing brand used is simply Vodafone .its offers both prepaid postpaid GSM cellular phone coverage through out India and is especially strong in the metros. Vodafone Essar...

29 Sep 2010

Define and explain the concept of an income elasticity of demand for a product

Essay - 4 pages - Economy general

Would you expect the income elasticity for potatoes and DVDs to be large or small? If the supply of oil is price inelastic in the short term, what would you expect the impact of an outwards shift in the demand for oil to be? What might happen in such a situation in the long term? In economics we...

21 Jun 2013

Integrated solution for more efficient wind power production

Case study - 5 pages - Educational studies

This paper is an Essay Proposal that intended to outline different approaches applied by specialized experts in the field of renewable energy sources, of which wind energy is one area of the theme. In order to argue for the factors that influence efficiency of producing power out of wind energy,...

14 Oct 2020

SWOT Analysis - Apple Inc

Case study - 9 pages - Business strategy

Since its inception in 1976, the Cupertino headquartered multinational has recorded massive growth beyond the manufacture of personal computers. It has become a leading player in designing and marketing consumer electronics, computer software and distribution of digital media content. Although...

09 Aug 2021

Corporate strategy - The example of Danone

Case study - 10 pages - Distribution marketing

Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries...

15 Dec 2022

Foundations of Economics and Sociology Foundations of Economics

Course material - 25 pages - Economy general

It is within the multiple and different enterprises, which together define to a large extent a national economy, that the observation of economic and social facts is the most extensive and undoubtedly the most visible. The company is a reality that weaves its way through our daily lives because...

14 Jun 2021

SWOT Analysis - The Body Shop

Case study - 5 pages - Fashion and ready to wear marketing

Organic and natural products have become widespread over the years and have gained a prominent place in the purchasing habits of consumers. Simple trendy products a few years ago have become real substitutes for traditional products in all areas: food, household...

27 Jan 2011

Product analysis of Senseo

Case study - 20 pages - Services marketing

Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...

27 Jul 2006

Knowledge, growth without scale effects, and the product life cycle

Dissertation - 260 pages - Economy general

For several reasons, knowledge cannot be treated like any other commodity. One of these reasons is the nonrivalrous nature of knowledge, which means that one person's use of certain knowledge does not diminish another person's use of the same knowledge (at the same time). This important property...