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29 Sep 2009
doc

The Granola project

Tutorials/exercises - 25 pages - Business strategy

The Lefèvre-Utile Biscuit Co. was a bakery and cookie manufacturer established in Nantes, France in 1846 by Jean-Romain Lefèvre. Today it is known as LU and is a part of Kraft Foods. The name LU comes from Lefèvre and his wife and who was also the first associate, Pauline Utile. Their initials...

29 Sep 2010
doc

Project marketing - case study of the company 'Michel and Augustin'

Case study - 11 pages - Services marketing

The instability which is sensed nowadays in the French biscuits and cakes market is mainly a consequence of the economical context. The current crisis carried a strong recession and its impacts are difficult to foresee. We noted from 2005 to 2007 a period of rising prices concerning the biscuit...

16 Feb 2011
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Strategic management of De Beers

Essay - 18 pages - Management

In 1888, De Beers Mine appeared following the emergence of global monopoly of De Beers over 90% of the prevailing world market for rough diamonds for over a century. In 1933, Ernest Oppenheimer founded the Diamond Corporation Ltd., which includes most of South African producers and the Central...

03 Mar 2011
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Case study of Jurassic Toys, Strategy Marketing and External analysis

Case study - 10 pages - Services marketing

This study of Jurassic Toys is to examine the major trends in order to remain competitive. The study is set up around four points: 1. using the model of PESTEL, and identifying the central variables in the toy industry worldwide. 2. Perform an analysis of the 5 competitive forces of the toy...

22 Jun 2010
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The factors determining the top players in the video-gaming industry

Thesis - 6 pages - Business strategy

The competition in the gaming industry can be termed as oligopolistic competition as there are few major players and many buyers. The major players have maximum market share and maintain prices through a mutual understanding or by price leadership. They also have the advantage of economies of...

29 Jul 2010
doc

The synthesis of tert-pentyl chloride

Thesis - 3 pages - Physics

Synthesis of new compounds serves important practical purposes. The pharmaceutical industry continuously seeks and develops new compounds as potential drugs for treating disease. The agricultural industry also relies on synthesis to produce new organic chemicals for weed, pest, and fungi control....

29 Sep 2010
doc

Alitalia Airline : Strategic option

Case study - 33 pages - Business strategy

This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...

29 Sep 2010
doc

Beneteau, an international market leader

Case study - 39 pages - Business strategy

Beneteau, the giant in the nautical industry, was founded by Benjamin Beneteau in 1884, with the creation of a familial shipyard. After the long wars period, the apparition of the polyester had cost the yard to develop itself considerably, by starting a mass production. Thus, Beneteau has really...

14 Jun 2021
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Porter's Five Forces - The Body Shop

Case study - 5 pages - Fashion and ready to wear marketing

The organic sector has taken on great importance over the years. Indeed, more and more consumers want to eat properly and want to use better products for their health. In the space of ten years, food was no longer the only one affected by the organic trend. Household products and...

15 Jan 2009
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Strategic management: Mercator Dolenjska

Essay - 11 pages - Services marketing

In this case study for strategic management, we will analyse the company Mercator Dolenjska. The reason we do that is to look how the future of the company could look like, taking into account its advantages and disadvantages. For that we made an analysis of the company, it's internal and...

03 Jun 2009
doc

An analysis of the company ABC

Case study - 10 pages - Business strategy

ABC Company is one of the publicly listed companies that comprise the Dow Jones Composite, Dow Industrials, S&P 100, S&P 500 & S&P 1500 Super Comp. The company provides “various products, technologies, software, solutions, and services worldwide” (Yahoo Finance 2008). ABC...

09 Dec 2009
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Case study: Eastman Kodak

Case study - 14 pages - Business strategy

In its continuing thrust to foster long-term growth, development and success, Eastman Kodak Company is now faced with the dilemma to sustain in the mature and slow-growing silver-halide business. In addition, the company is contending with a legion of competitors to achieve and sustain a dominant...

29 Sep 2010
doc

The strategic audit of Harley-Davidson motor cycles

Case study - 25 pages - Finance

It is a story no one on earth could have made up. Four young men experiment with internal combustion in a tiny wooden shed. Not only does the shed not burn down, but the motorcycle they build goes on to serve over 100,000 miles under five owners. And that's just the beginning! It all started 100...

29 Sep 2010
doc

Final Strategic Analysis Report BIC

Case study - 39 pages - Services marketing

BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than...

29 Sep 2010
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International business strategy spectrum brands - Case study

Case study - 23 pages - Business strategy

In 2005, Rayovac Corporation changed its name to Spectrum Brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed CEO of Spectrum...

04 Apr 2022

Porter's diamond 5 forces : Stellantis, an automotive company

Case study - 5 pages - Automotive marketing

Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...

29 Sep 2010
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The entrance of Swiss Lindt & Sprungli on the Finnish market

Case study - 11 pages - Economy general

Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this...

11 Apr 2014
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Intel Strategic Analysis

Case study - 7 pages - Business strategy

Intel is a semi conductor, microprocessors, and chips manufacturer. It is an industry leader in the market with competitor such as Samsung, ARM, ADM and Toshiba. Intel's strategy revolves around technological innovations, quality service delivery and maintains a platform that gives them a...

27 Jan 2011
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Strategic study of Decathlon

Case study - 36 pages - Business strategy

For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...

29 Nov 2010
doc

The strategic analysis of Chupa Chups lollipops

Thesis - 35 pages - Business strategy

Who among us has not tasted a lollipop from the famous global company Chupa Chups? Strawberry, vanilla, caramel, cola, yogurt ... so many flavors offered by Chupa Chups, affording us delectable pleasure. We will briefly present the company Chupa Chups, as this topic is already well developed in...

27 Jan 2011
doc

Case study of the Virgin group

Case study - 45 pages - Services marketing

Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...

16 Jan 2009
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European brewing market analysis

Market study - 4 pages - Services marketing

To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this analysis. First of all,...

16 Jan 2009
doc

Information systems in Amazon.com

Essay - 11 pages - Management

Business managers are moving from a tradition where they could avoid, delegate, or ignore decisions about IT to one where they cannot create a marketing, product, international, organizational, or financial plan that does not involve such decisions. There are as many ways to use...

26 Feb 2009
doc

Marketing techniques in the energy Industry

Thesis - 8 pages - Services marketing

The objective of this analysis is to evaluate the functional areas of marketing, financial resources, human resources, technology, operations and research and development relative to how they influence the success of companies within the global gas and petroleum energy production industry. The...

29 Sep 2010
doc

Case Nestlé Waters: enter the Indian bottled water market

Case study - 10 pages - Services marketing

Faced with a saturated market, companies have to internationalize themselves in order to extend their markets. Internationalization occurs when a firm expands its R&D, production, sales and other business activities in the international market. It is a very expensive process which needs to...

10 Jan 2011
doc

Strategic analysis of Renault

Case study - 20 pages - Business strategy

Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...

29 Sep 2010
doc

Strategic plan: "L´Oréal"

Case study - 26 pages - Business strategy

L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics market....

29 Sep 2010
doc

Harboe : implant a Danish brewery in the French market

Case study - 32 pages - Services marketing

To export beers in the French market is quite different than selling it in Denmark. The concept of the company is selling a very wide range of products. Due to the success achieved in other Nordic Countries we thought it would be interesting to see if Harboe would succeeds in the French...

10 Jan 2011
doc

The pharmaceutical industry

Market study - 34 pages - Business strategy

The pharmaceutical industry is an economic sector that is very rich and active, consisting mainly of research, manufacture and marketing of medicines. Its success is illustrated by the fact that it is one of the most profitable industries in the world. Some of the best pharmaceutical and biotech...

27 Jan 2011
doc

Strategic analysis of Starbucks Coffee

Case study - 22 pages - Business strategy

Starbucks is a multinational chain of coffee shops and restaurants and is known as the coffee shop. The first store was opened in 1971 in Seattle. The idea emanated from three teachers: Jerry Baldin, Zev Siegel and Gordon Bowker. Starbucks is named after the character that appeared in “Moby...