Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
SWOT Analysis - Stellantis
Case study - 4 pages - Automotive marketing
Founded on January 16, 2021, Stellantis is a multinational corporation engaged in the automotive industry. The group was born from a merger between two big names, the PSA Group and Fiat Chrysler Automobiles. As of October 30, 2019, the announcement of the merger between the two companies was made...
SWOT Analysis - Vodacom
Case study - 5 pages - ICT marketing
Vodacom is a company that originated in South Africa in 1993, founded by Alan Knott-Craig Senior, who later handed the reins over to his son, Alan Knott-Craig Junior. The company has become the leading purpose-led African provider of financial and digital services, and connectivity, offering a...
SWOT Analysis - Shein
Case study - 5 pages - Fashion and ready to wear marketing
Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. The apparel brand has reached out to consumers within the United States, Germany, Russia, France, and over two hundred other nations across the globe. The company's mobile application, as of...
SWOT Analysis - Lafuma
Case study - 5 pages - Business strategy
Lafuma is one of the forerunners in the field of outdoor sports equipment. It is a French sports and leisure equipment designer and manufacturer created in1930. The company has evolved over the years. In fact, the brand introduced metal frame backpacks in 1936. In 1954, the company launched into...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical...
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...
SWOT Analysis - The Sport Watches Market
Case study - 5 pages - Sport marketing
A sports watch is a robust analog or digital device designed to be worn by users offering features such as alarm, stopwatch, heart rate monitor, compass, tachymeter, tide indicators, etc., chosen according to the specific activity and personal preference. Sports watches were originally aimed at...
SWOT Analysis - Walt Disney
Case study - 5 pages - International marketing
The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the production...
SWOT Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin Group is a world-class British group owned by billionaire Richard Branson and active in countless areas such as transport, telephony, satellites, travel, healthcare and more. Virgin was created by Branson and his associates in the 1970s and initially focused on mail-order record...
SWOT Analysis - McDonald's
Case study - 5 pages - Brand management
The McDonald's Group (full name: McDonald's Corp) is undoubtedly one of the best-known groups in the world. The emblem of fast food (and sometimes even a symbol of junk food), the group offers fast food services (burgers, salads, wraps), on-site, take away, drive-through or delivery...
SWOT Analysis - Airbus
Case study - 5 pages - Tourism marketing
Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its...
SWOT Analysis - Google
Case study - 5 pages - ICT marketing
Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its inception by...
SWOT Analysis - Starbucks
Case study - 5 pages - Services marketing
STARBUCKS is a global American company specializing in the business of coffee, hot drinks and related products. The group has existed for 50 years in the United States and is headquartered in its hometown Seattle. The company initially specialized in the trade of coffee beans, tea and spices,...
SWOT Analysis - Zoom
Case study - 5 pages - ICT marketing
Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago, the...
The Lego Group - SWOT analysis and sustainable development strategies
Case study - 3 pages - Brand management
In 1932, the Lego company was founded in Denmark after the carpenter Ole Kirk Christiansen lost his job and started building wooden toys in Billund. In the years that followed, Kirk Kristiansen's family transformed their small workshop, where they produced small wooden objects, into a large,...
SWOT Analysis - Garmin
Case study - 5 pages - Sport marketing
The Garmin group is part of the new technologies and other connected objects sector. Its fields of activity are very varied since the company is present in the world of marine, aviation, but also automotive, fitness and all outdoor activities. The group's turnover at the start of 2020 amounted to...
Swot Analysis - Samsung
Case study - 4 pages - ICT marketing
Samsung Electronics is a subsidiary of the Korean SAMSUNG group specializing in the manufacture and marketing of electronic products. It is one of the world leaders in electronic equipment, connected devices, technologies. Samsung has prided itself on being the world's largest manufacturer...
SWOT Analysis - Häagen Dazs
Case study - 5 pages - Brand management
Häagen-Dazs is a company that was founded in the 1960s by Reuben Mattus, headquartered in Minneapolis, Minnesota, United States. The company is an industrial ice-cream producer and marketing company, now known worldwide. It distributes its products through mass consumption (jars, mini jars,...
SWOT Analysis - FedEx
Case study - 5 pages - Services marketing
The parcel delivery market has grown considerably in recent months, especially since the onset of the health crisis around the world. Thus, in 2020, the sector grew by more than 43%, recording a turnover of 190.6 billion euros. In 2020, more than 40% of consumers subscribed to an online delivery...
SWOT Analysis - Nutella
Case study - 4 pages - Brand management
The sweet spread market consists of all sweet pastes made from supplements (hazelnuts, cakes, chocolate, etc.), excluding salty pastes such as rillettes or those made from fruits such as marmalades or jams. Consolidated by the eternal gluttony of the human being, the market represented 17 billion...
SWOT Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five years....
SWOT Analysis - Fitbit
Case study - 5 pages - Sport marketing
The Fitbit company has had its obvious glory days over the years but quickly challenged by the arrival of competition, including Apple which, although much criticised, has a real notoriety with consumers. Nevertheless, we have highlighted a number of strengths, which have enabled the group to...
SWOT Analysis - Total
Case study - 5 pages - International marketing
The Total group was founded in 1924, and it is one of the six largest companies in the petroleum sector in the world. Its main competitors are British Petroleum (BP), Chevron, Exxon Mobil, ConocoPhillips and Shell. The energy market has changed significantly in recent years. Indeed, Europe has...
SWOT Analysis - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's tagline is...
SWOT Analysis - PayPal
Case study - 5 pages - Digital & e-marketing
Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...
SWOT Analysis - Emirates
Case study - 5 pages - Tourism marketing
The tourism sector is one of the most important sectors for the economy, regardless of the country. However, tourism has been impacted by the onset of the health crisis, which has generated millions of euros in losses worldwide for the entire segment. Airlines have also been hit hard by the...
SWOT Analysis - The Body Shop
Case study - 5 pages - Fashion and ready to wear marketing
Organic and natural products have become widespread over the years and have gained a prominent place in the purchasing habits of consumers. Simple trendy products a few years ago have become real substitutes for traditional products in all areas: food, household products but also cosmetic...
SWOT Analysis - Kraft Foods
Case study - 5 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods Group Inc. 1989:...
