Nestlé Strategic Analysis
Case study - 3 pages - Business strategy
Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. While the founder's basic idea was to produce powdered milk that could help mothers who could not breastfeed to feed their newborns, it now specializes in...
Marketing Analysis of Ikea
Case study - 6 pages - Distribution marketing
Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...
Strategic Analysis - Meta, the new name of the Facebook Group
Case study - 4 pages - Business strategy
Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...
Strategic Analysis - Tesla Inc.
Case study - 10 pages - Business strategy
The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Megacorp's Crane Manufacturing company (CMC) operations analysis
Essay - 7 pages - Business strategy
Megacorp's CMC manufactures cranes which can be used for different factory and process line operations in various factories. They manufacture small and large cranes which are able to hoist different rectangular containers. For fifty years, the company has been relatively successful in the...
International Marketing Analysis - Louis Vuitton
Case study - 13 pages - Luxury marketing
In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries...
International strategy analysis of Galeries Lafayette
Case study - 7 pages - Management
This assessment has been done on Galeries Lafayette Group. The group has been a pioneer in terms of business and distribution, with stores located in traditional city centers. The group has then diversified its core-business and acquired quite a lot of companies. BHV Marais, La Redoute,...
Analysis of the BP (British Petroleum)
Case study - 10 pages - Management
Over the years, organizations in the petroleum sector strategically prioritize customer winning approach in their product offering in response to the dynamic environment. However, attaining such goals for most organizations is curtailed by the competitive nature of other players offering better...
VRIO Analysis - Airbus
Case study - 4 pages - International marketing
Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...
Organizational and Industry Analysis Report
Case study - 12 pages - Educational studies
Over the years, the global enterprise has witnessed remarkable expansion owing to the global presence of support elements essential for increasing investment capacity. Distinctively, as most organizations restructure their operations to fit into the now interconnected global village, information...
Market analysis
Course material - 3 pages - Marketing theories
Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower disposable...
Strategic Analysis of Suncorp
Case study - 15 pages - Business strategy
For too long, most financial service companies in Australia maintained their back-office activities within the domestic borders more than their kind companies from the Western nations. Despite the presence of shared-service centers being a common phenomenon in the Australia, most local companies...
Strategic analysis of Nestlé
Case study - 18 pages - Brand management
- Guarantee a high level of protection of the human health - Food awareness campaigns (5 fruits and 5 legumes) - European Union's GDB was 920,541 billions in 2014 - The EU counts only 7 % of the world population but represent 20 % of the total volume of the imports and the world...
CSR Analysis; the Samsung Company
Case study - 3 pages - Business strategy
The Samsung Company has published code of conduct that states that the company complies with all laws and ethical requirements of all countries in which it operates. The chief executive officer's commitment t upholding these ethics is not clearly defined in the company's sustainability report....
Citibank Analysis
Case study - 4 pages - Management
Citibank in UAE was founded in 1964. Since then, it has excelled in the field of banking. It offers a variety of services across the region including trade finance, advisory services, syndications and security in financial services. Citibank has worked to become the world's leading international...
Andrew Ryan at VC Brakes Case Analysis
Essay - 5 pages - Human resources
Andrew Ryan is the Senior Manager of Engineering Services at VC Brakes, a manufacturer of automotive brake parts in Middletown, Ohio. Founded in 1985, VC Brakes operated independently and adhered to its traditional top-down authoritative management culture during its first dozen years of...
SWOT Framework: Overview
Thesis - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact on its...
Strategy analysis of Johnson & Johnson
Thesis - 8 pages - Business strategy
The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...
Strategic Analysis of HR for Alcatel-Lucent: A merger facing HR & management culture issues
Dissertation - 11 pages - Human resources
In this document, we focus on the analysis of the human resources function of a huge company, which is unique because it is in the perspective of a merger between Alcatel and Lucent. We have first presented an overview of the merger to position the sector, and concluded this part with a...
Strategy Analysis of Chanel
Case study - 30 pages - Services marketing
We have decided to study Chanel for our university case study because it is an internationally well-known brand; one of the most famous and notorious in the luxury industry. Today Chanel belongs to the Wertheimer brothers who are the grandchildren of one of Coco's associates. The company was...
Strategic analysis of the launching of the Tassimo machine by Kraft Foods Inc.
Case study - 10 pages - Services marketing
Kraft Foods Inc. is the second largest global brand in the food and drink sector. The group markets its products in 149 countries, representing more than 114,000 employees, and has a portfolio of 61 brands achieving a turnover of over 100 million dollars anually. Kraft Foods France, a subsidiary...
Strategic Analysis of the brand "Absolut Vodka"
Case study - 6 pages - Services marketing
Today, ABSOLUT Vodka is one of the best-sold vodkas in the world, because of its image (96.6 million liters sold in 2008). This image is based on advertising, and a targeted communication strategy using art as the main marketing strategy. For its advertisements Absolut works with the well-known...
A study on security analysis for selecting appropriate security
Case study - 79 pages - Management
An investment refers to the commitment of funds at present, in anticipation of some positive rate of return in future. Today the spectrum of investment is indeed wide. An investor is confronted with array of investment avenues. Among all investment, investment in equity is best high proportion....
The strategic analysis of Chupa Chups lollipops
Thesis - 35 pages - Business strategy
Who among us has not tasted a lollipop from the famous global company Chupa Chups? Strawberry, vanilla, caramel, cola, yogurt ... so many flavors offered by Chupa Chups, affording us delectable pleasure. We will briefly present the company Chupa Chups, as this topic is already well developed in...
Strategic analysis of "Yahoo!"
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...
Strategic management, development strategies and analysis of Quicksilver
Case study - 25 pages - Business strategy
The aim of our assignment is to study the actual situation of Quiksilver and build strategic plans for the future, for the company to grow. As we are going to see in our analysis, Quiksilver is ahead of the other firms in the surf market. So which strategic direction can this leader take...
A comparative analysis of the French baby wears market and its main competitors
Case study - 27 pages - Services marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
Competitive Environment Analysis : Haagen- Dazs
Case study - 24 pages - Business strategy
Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...