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29 Apr 2009
ppt

A presentation on some of the key points about Standard Chartered Bank

Presentation - 39 pages - Services marketing

This presentation will begin with an review of the business activities of Standard Chartered before going over the the launch and its subsequent expansion. The presentation will then move over to consumer and wholesale banking in which there will be a brief mention of the starting of the Vietnam...

12 May 2009
doc

The strategy of Coca-Cola in China

Thesis - 9 pages - Business strategy

Chinese “Economic Reform and Opening up” policy was started in 1978; in the same year, the Coca-Cola Company returned to the Mainland market, becoming the first foreign enterprise who entered Mainland China after 1949. Therefore, its 30-year exploration can be regarded as an epitome and...

05 Apr 2010
pdf

The impact of alignment between supply chain strategy and is strategy on SCM performance

Thesis - 13 pages - Management

Supply chain (SC) strategy and information system (IS) strategy to implement Supply Chain Management (SCM) processes have been individually regarded as the vital and imperative ways to improve SCM performance. Yet what kinds of IS strategies to be implemented under what condition of manufacturing...

06 Apr 2010
pdf

Task-technology fit and adoption behaviors of mobile business systems

Essay - 8 pages - Computer science

In this paper, a combined task-technology fit (TTF) and UTAUT model is proposed to explore the adoption of mobile technologies in the real estate and insurance industry. The research results indicate: (1) five constructs: data quality, authorization, timeliness, reliability, and relationship with...

18 Jun 2010
doc

The development of emerging markets over the past 20 years

Thesis - 7 pages - Economy general

In 2007, the Gross Domestic Product (GDP) in emerging countries was over 50% of global GDP. Today, the world is divided into four categories of countries: rich countries, those with average income and rapid growth, those with average income and slow growth, and poor countries. Emerging markets...

24 Sep 2010
doc

US/Chinese foreign relations, from Sino-Soviet split to Nixon's visit to Beijing

Tutorials/exercises - 11 pages - International relations

China, the world's most populous nation, came under communist rule in 1949. In the previous decades, the Chinese Empire had been racked by political turmoil. In 1911, the collapse of the imperial Manchu dynasty instigated the rise of regional warlords and of revolutionary and reformist...

29 Sep 2010
doc

The energy drinks market in Europe : a market for the future ?

Market study - 35 pages - Services marketing

The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...

29 Sep 2010
doc

What impact might Canberra and Washington's close relationship have on Australia's future?

Essay - 16 pages - International relations

The world has witnessed rampant changes at a faster pace ever since the end of the Cold War. The beginning of the 21st century illustrates and highlights this idea of quick changes. Thus, changes in terms of increased terrorism, the new American foreign policy and the rise of China are few...

29 Sep 2010
doc

To what extent is the description of China in the 19th century as a semi-colony justified?

Essay - 5 pages - Modern history

In the nineteenth century, an expansionist ideology led the industrial nations to build colonial empires throughout the world. During this century, China was confronted by these imperialist powers. They aimed to exercise their domination on the Middle Kingdom. In the Marxist thought, China in the...

29 Sep 2010
doc

Logistics gateway to Europe

Case study - 28 pages - Logistics

The project for a logistics gateway to Europe is about to set up a physical distribution system into the European market. The distribution system has to be developed for a non-European company with a new or existing product in a European market. Therefore we had to chose a couple of European...

29 Sep 2010
doc

An analysis of how France could be branded to sustainability attract Chinese tourists

Case study - 37 pages - Services marketing

To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...

29 Sep 2010
doc

Democratization versus Rule of Law

Essay - 5 pages - Political science

Professor Daniel Saadoun distinguishes three features that are deemed essential in a modern democracy: universal suffrage, the inscription in the preamble of the Constitution of a set of rules that the State cannot modify or erase and the obligation for the State to look after all the rules...

09 Dec 2010
doc

Paul Wolfowitz and the American neo-conservative project

Case study - 5 pages - Human resources

The National Interest is a journal that was founded in 1985. It is regarded as a showcase for liberalism and neo-liberalism. It is not popular amongst academics and aims to influence the political agenda of the country. In this review, we see the theories proposed by Huntington and Fukuyama. Paul...

27 Jan 2011
doc

The rise of power of China and its opportunities facing the American superpower

Essay - 8 pages - International relations

The People's Republic of China today plays an increasingly important role at the regional and international levels.In recent history it is rare that a country has maintained its hegemony for over a century. One may therefore question whether the U.S. can extend their supremacy for longer...

27 Jan 2011
doc

Analysis of Group AUCHAN

Case study - 26 pages - Management

In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...

27 Jan 2011
doc

Chinese Tourism in France: developmental perspectives of the market by 2030

Market study - 35 pages - Services marketing

Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...

16 Feb 2011
doc

The expansion of Clarins in India

Case study - 18 pages - Finance

The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...

07 Jun 2011
doc

Business Strategy: HTC Corp in 2009

Case study - 4 pages - Business strategy

After a its success in ODM[1] and mobile operator business[2], HTC decided to sell handsets under its own name in 2007. Despite having a very innovative product line resulting from substantial R&D expenses, HTC had not yet established a distinctive brand value. To reduce costs and build its...

27 Aug 2014
doc

Emergency management based on a historical perspective - case study

Case study - 3 pages - Medical studies

Previous study proposes that emergencies are accidents and therefore are unforeseen. While the term emergency implies a condition of urgency and need, and thus implies lack of preparation and need for a response, this view is not accurate. While the incidence of accidents leads to crises, it is...

11 Oct 2011
doc

Decathlon Group: Sports Megastore

Market study - 7 pages - Business strategy

"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....

18 Oct 2012
doc

Trends in the luxury market in China

Case study - 17 pages - Business strategy

Mandeville describes luxury everything beyond the bare necessities. The luxury covers everything that is deemed superfluous and unnecessary. But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire luxury by large...

15 Sep 2014
pdf

Sample Letter to a company's CEO on success of the company: What it takes for a company to achieve I.T success

Case study - 7 pages - Business strategy

Information Technology is anything that is related to computing technology that incorporates hardware, software, internet and networking. Many companies have IT departments that are tasked with managing computers, networks and other technical areas of the organization that is related to...

12 Nov 2014
doc

The United States Foreign Policies - The Relationship between the United States and China

Case study - 6 pages - Political science

The world has become a global economy. This has facilitated the need for countries to interact from a personal level. The desire to interact is facilitated by the fact that countries have the same desire to progress economically and socially hence the emergence of the need for countries to...

08 Jan 2015
doc

Blocking websites - China- control, and consequences

Case study - 6 pages - Educational studies

China has an internet connection that is censored. Internet censoring is done by the use of the Great Firewall of China. This is considered as the greatest, most extensive and advanced internet censorship in the whole world. There are several reasons why China censors content. Mostly it is...

06 Oct 2008
doc

African American economic growth

Essay - 8 pages - Social sciences

African American community as far as the 1960s has maintained a rich tradition of philanthropy due to the challenges the community faced in the past decades. The resources that contributed to the philanthropic activities include the mutual aid organizations, churches, major political...

04 Nov 2008
doc

The developmental state in pre-revolutionary Iran

Essay - 8 pages - Political science

The oft-repeated maxim of Italian politics, that when Mussolini was in power, “at least the trains ran on time,” while probably inaccurate, summarizes well the widely popular belief that authoritarianism serves for (sometimes brutal) efficiency in government. Indeed the opposite saying...

13 Jan 2009
doc

Strategy Analysis on the gambling industry with the example of MGM Mirage

Thesis - 64 pages - Business strategy

We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...

21 Nov 2008
doc

On the road to China's urbanization

Essay - 6 pages - Economy general

Unexpected urbanization is taking place in China today and will continue to occur in the coming years. The rapid rise of Chinese settling in cities is drastic. Statistics showed that urbanization heightened from “18 percent in 1978 to 30 percent in 1995 and 39 percent in 2002 (New Lincoln...

15 Jan 2009
doc

Business plan: Personal traveller - tourism in China

Business plan - 26 pages - Business strategy

Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism expected...

15 Jan 2009
doc

Co-economic climate in Japan

Essay - 7 pages - Economy general

For this economic coursework we have chosen to speak about Japan. We think that Japan is a really interesting country to speak about because of its economy which is one of the greatest in the world nowadays. The economy experienced a major slowdown starting in the 1990s following three decades of...