Comparison of the media systems between USA and China
Case study - 8 pages - Educational studies
Media is an overall term used to identify the different types of mediums that enriches us with vital information and knowledge (Sarah, 2011). It is a flow of information running throughout the society in a form of print, visual and audio mediums known as newspaper (newsletters, magazines and...
SWOT Analysis - ESPN 360
Thesis - 5 pages - Business strategy
Nearly thirty years ago, ESPN aired as the first 24-hour sports network. The station had limited success at first by showing mostly unpopular sports, but the channel eventually grew as it began broadcasting highly rated sports such as American football. Since the network first aired, ESPN has...
Comparative media analysis
Case study - 3 pages - Arts and art history
This paper is a rhetoric and cultural analysis of different ways of passing on a message using set of objects multiple media. The multiple media will be passing on the same message and the rhetoric and cultural analysis will show the similarity or difference in how the message is perceived in...
Asian American representation in American media: A study
Essay - 6 pages - Journalism
Asian American portrayals in American media have been historically stereotypical with damaging images and characters in the areas of advertising, film, and television. Various studies and groups have been conducted and formed to highlight and monitor the representations of Asian Americans...
High definition entertainment
Thesis - 8 pages - Electronics
The history of the television is a very interesting subject for those who wish to know more about where the “idiot box” came from. The word ‘television' was coined on the 25th of August 1900 at the International World Fair in Paris. We all know how the...
Advertising on the radio
Case study - 48 pages - Services marketing
Advertising, in general, expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don't just pop out from nowhere, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes...
What is the relevance of Michael Porter's five forces to modern day business? Give examples and show current reading to support you proposition
Essay - 10 pages - Services marketing
Porter's 5 forces analysis is a tool of strategic analysis of the competitive environment of a firm. Porter's 5 forces determine the competitive intensity and therefore attractiveness of a market. Indeed, the main objective of a company is to acquire a competitive advantage on its market....
Mass media: The effects on youth
Thesis - 6 pages - Social sciences
Each time a child turns on the TV, they will see or hear something that will effect their lives them in some way. It would be wise for parents to limit childrens' exposure to influential media such as the news, violent video games, and the like. Over 60% of television shows during prime...
The influence of advertising and medias on children
Essay - 10 pages - Management
It has become obvious that advertising is designed to influence children. Advertising has an impact on their needs, their desire and their requests. How has it evolved in this way and what are the reasons of this interest for such a young audience? How can we define advertising? Advertising is an...
An analysis on Disney
Case study - 4 pages - Business strategy
Disney Corporation was founded 87 years ago. It is an international company specialized in entertainment and media. Today, Disney is the biggest company in the world in this field. It is involved in the entertainment, media, tourism, and leisure fields. It also contributes in the distribution of...
Latinos and media graduate assessment
Essay - 4 pages - Journalism
The portrayal of Latinos in general market media has been historically stereotypical and at times nonexistent, but groups and individuals have made important strides in promoting diversity and equality at a time that is possibly more important than ever. Latino representation in media has...
Fact and fiction as it relates to criminal trials
Case study - 2 pages - Administrative law
Humans feed on entertainment drama. We love it and sometimes we cannot seem to get enough of it. Some of us watch television and film and get a taste of our inner most dreams, our goals, of our ambitions, or to escape reality and unwind. Television shows and movies about crime...
Comprehensive Analysis of Sea Change International, Inc.
Case study - 15 pages - Business strategy
Organizations operate in a business environment characterized by high uncertainty influencing the link existing between their strategies and overall performance. This arises from the turbulent world, where each day appears to bring along the dawn of a new environmental era. Assuming that the...
Does reality TV have any ill effects on the participants and the viewers? To what extent?
Thesis - 3 pages - Journalism
This literature review deals with the contemporary topic of reality TV. It is particularly focused on the examination of the ill effects of reality TV shows for both contestants and viewers. The study found out that the appeal which encourages people to participate in such shows is the search for...
Marketing using sports in India
Dissertation - 38 pages - Services marketing
If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and merchandising, grassroots development programs, fan...
Measuring the efficacy of the weekly presidential radio address
Essay - 7 pages - Political science
The first presidential radio address in United States history was delivered by President Warren G. Harding on June 14th, 1922. He delivered a speech in Baltimore, MD and it was broadcasted by WEAR (now WFBR). Perhaps more historic than this was the first official radio address delivered in 1921...
Reebok's case:" In pursuit of generation X"
Worksheets - 5 pages - Services marketing
Nowadays, competition is between companies very important. It is very important to distinguish one's company from the competitors, not only concerning the products but also advertising, in order to seduce the consumers. The brand must be innovative in order to win market share and increase...
Pathe: Internal and external analysis of the company
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
Implementation strategy in international markets: the case of Magna Argus
Case study - 8 pages - Business strategy
Founded in 1948, Magna Argus is an American company that manufactures and sells television sets of average size. With a factory based in Pennsylvania and several distribution offices throughout the US, it produces and sells television sets of 25 and 27 inches. Each set is equipped...
The mount of the luxury: the case of Louis Vuitton
Dissertation - 143 pages - Services marketing
In a few years, one can imagine a luxury brand connecting through an accessible format to everyone. This situation is similar to the era when internet or television was unthinkable. Brands always made a point not to address to a target public to be accessible and be closed off. Today,...
Analysis of Nokia
Case study - 16 pages - Services marketing
Nokia's history began in 1865 in south-western Finland, where the mining engineer Fredrik Idestam founded a forest industry enterprise. In 1966, the companies created by Idestam (Finnish Rubber Works Ltd. and Finnish Cable Works) merged to form Nokia Corporation. In the early 1980s, Nokia...
Jerry Seinfeld, the artist : What's his deal?
Thesis - 6 pages - Journalism
Mel Brooks once said, “Tragedy is when I cut my finger. Comedy is when you walk into an open sewer and die.” Humor's never sounded so pure. Mel Brooks seems to be saying that what's funny is what's most extreme while truthful in the resultant unexpected pain of a circumstance. While it...
Influence of Cartoons on Children
Case study - 3 pages - Psychology
Cartoons are preparatory designs, paintings or drawings intended for humor, satire or caricature. Cartoon maybe in form of continuous videos mostly appearing on television sets but can also be drawn in magazines to portray a certain message. Cartoons are non-realistic or semi-realistic...
Work experience report : Philips
Essay - 45 pages - Services marketing
The foundations for what was to become one of the world's biggest electronics companies were laid in 1891 when Gerard Philips established a company in Eindhoven, the Netherlands, to manufacture incandescent lamps and other electrical products. The company initially concentrated on making...
Role of advertising agencies in global marketing
Thesis - 5 pages - Services marketing
Modern type of advertising developed in the late 19th or 20th century. Commercial advertisers generally try to increase the consumption of products through branding. Different types of media are generally used for this, such as magazines, news papers, television and billboards. The money...
It's Funny because it's True: The Role of Comedy in the Alternative Media
Essay - 8 pages - Literature
Humor is a powerful tool that can be harnessed by the alternative media in an effort to give a voice to the disenfranchised and to attract an audience for alternative thought. For the purposes of this project, “alternative media” is an amorphous term that can be applied to any media...
Media in Germany after World War Two
Essay - 3 pages - Modern history
The development of media in the Western Germany during the period of the Allied Occupation (1945-1949) and in the first decade of the Federal Republic (1949-1959) The media is present all around the world. The media tries to express facts, entertainment, opinion, and other information. In this...
Media in Germany after World War Two - published: 29/09/2010
Essay - 3 pages - Modern history
The development of media in the Western Germany during the period of the Allied Occupation (1945-1949) and in the first decade of the Federal Republic (1949-1959) The media is present all around the world. The media tries to express facts, entertainment, opinion, and other information. In this...
Repetition, Re(-)presentation and Interpretation in Beckett's Shorter Plays
Essay - 6 pages - Literature
When one reads Beckett's works for the first time, one cannot but be stricken by the overabundant repetitions the text is replete with. There seems to be a real compulsion of repetition in various forms- in Beckett' plays. This is most evident in his shorter works. During this seminar, we...
Martini: An international drink
Thesis - 20 pages - Services marketing
Martini, Sola & Cia was founded in 1863 in Torino by Alessandro Martini and Teofilo Sola. The company became Martini & Rossi in 1879. In 1922, it again changed its name to Martini. It retained the name of Martini & Rossi in the United States because Martini is the name of an American cocktail....
