The Interplay of National and European Considerations in the Foreign Policy of EU Members - France and Germany
Course material - 11 pages - Political science
Since the origins of the European project, Europe has depended on close Franco-German cooperation. As we have seen, all the big moves forward were possible because of the basic Franco-German agreement; the last major instance was Maastricht in 1992. The other countries had to follow. Of course,...
Promotion of world calling card, sales and brand image of Vodafone
Tutorials/exercises - 38 pages - Services marketing
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...
Metro AG: The German retail giant
Thesis - 6 pages - Business strategy
Metro AG, deutsche Einzelhandel Riese! Yes, Metro AG, headquartered in Düsseldorf, Germany, is the German retail giant. Metro AG's group companies deal in hypermarkets, Cash & Carry's, electronics, department stores and asset management. All its brands are leaders in their respective sectors. Its...
The end of political Islam
Thesis - 5 pages - Humanities/philosophy
The twentieth century marked a turning point in the organization of Muslim societies. After the independence that marked the last century (Middle East, Central Asia), a revolutionary stream of Islam came into existence in Egypt and Pakistan leading to the development of utopian Islamism....
The civil war in Greece: the role of the Greek civil war in the International History of the post war era
Essay - 12 pages - Modern history
The Greek civil war took place between 1943 and 1949. It is one of the most painful episodes of Greece history. We can wonder what was the role of the Greek civil war in the International History of post war era, especially its belonging to the transitional period between the end of...
Entry market plan: the case of Havaianas
Case study - 8 pages - Services marketing
We chose to conduct our study on the case of the Brazilian company: Havaianas. The famous flip flop producer, who sells sandals for beach-wear, with the Brazilian flag on it. We will create a marketing plan to understand where we can export our product profitably outside Brazil. The Havaianas...
Segmentation: A global framework or a local necessity? Case study - L'Oreal
Case study - 42 pages - Services marketing
This case study analyzes L'Oreal segmentation in the worldwide markets of Hair Care Products. The specific product segments analyzed are shampoos and other hair care products (deep conditioner hair care, cream conditioner, conditioning cream for hairstyle etc.). The report provides separate...
Marketing Case Study: Kempinski
Thesis - 7 pages - Services marketing
Kempinski, the oldest luxury hotel group in the world, wants to develop residential hotels in the metropolis of Istanbul. This concept is based on the vision of a complex consisting of two towers equipped with all elements of modern luxury. It is positioned on a booming market and a town which is...
Porsche: A study on the rise of its brand identity and providing various services for the global circles
Market study - 7 pages - Business strategy
"Porsche is a German company that holds investments in the automotive sector. The company is headquartered in Zuffenhausen, in Stuttgart, Baden-Württemberg. It is jointly owned by the Piech and Porsche families, and Qatar holdings through the Qatar Investment authority. The company was founded...
Underwater Roman archaeology: Shipwrecks, shrines and submerged sites
Essay - 10 pages - Modern history
The practice of underwater archaeology provides archaeologists with new methods of exploring archaeological sites, utilizing new technologies such as SCUBA, Remote Operated Vehicles, and multibeam three-dimensional scanners. The information to be gleaned from submerged sites can provide valuable...
International retailing: Carrefour
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
The situation of homosexuals in the Middle-East
Essay - 9 pages - Sociology
Prejudice in the Muslim world has been present since the earliest of times, but homophobia in current terms has magnified in Islam since the 1800s. Throughout its history, Islam has been generally tolerant of homosexuals, despite verses in the Koran condemning homosexual activity. Like most...
The Trans-Afghan pipeline project: History, stakes and perspectives
Thesis - 8 pages - International relations
World competition around the natural resources of Central Asia and the Caspian is not new, but the collapse of the Soviet empire has revived it. This region, believed to possess huge oil and gas reserves, is also a point of contact of different civilizations and an arena for several competing...
Geographic Information Systems: Modeling and Analytical Shortcomings with a Landscape Archaeological Case Study
Case study - 24 pages - Geology
Archaeology has traditionally been defined relative to anthropology as “anthropology of the past” but an alternative viewpoint defines archaeology as “geography of the past.” As with other geographically-based fields, archaeological research emphasizes spatial information,...
United States foreign policy
Course material - 5 pages - Modern history
A period of political isolation intervened between the end of WWI and the entrance of the US into WWII. In the 1930s new threats to world peace appeared through Japan's invasion of China; Italy's invasion of Ethiopia; the Spanish Civil War; Germany's occupation of Austria; and...
Drug related offences
Essay - 14 pages - Journalism
In modern societies it is easy to recognise that consuming drugs is an every day reality; not only taking heroin or marijuana, but also smoking, taking painkillers, having a coffee, a tea or abusing of alcohol for Saturday as a required “Saturday night” obligation. The illegal drug...
The United States and the World - Transnational problems today as seen from Washington
Course material - 12 pages - Political science
In the document issued in September 2002, "The National Security Strategy of the USA", two essential goals of US national policy were stressed: the defeat of "Global terrorism" and "to prevent our enemies from threatening us, our allies, and our friends with weapons of mass destruction". Those...
The Cold war and the Cuban missile crisis
Essay - 6 pages - Modern history
Understanding the Cold War, it is central to understand the history of the 2nd half of the 20th century. Between 1945 and 1991, there were lots of casualties in more than 100 wars that took place in the 3rd World in that period. Moreover, most of the crisis that threatened to escalate into a...
US Foreign Policy since 2001: President Bush's first term
Course material - 11 pages - Political science
The period since 2001 has been a highly active one for the US: they waged a war in Afghanistan, another in Iraq and they may be preparing another one against Iran. The official rational in Washington, at least initially, for that activity, under the motto of "the war against terror", was the...
Drug related offenses
Thesis - 14 pages - Criminal law
In modern societies it is easy to recognize that consuming drugs is an every day reality. It is not only taking heroin or marijuana, but also smoking, taking painkillers, having a coffee, a tea or excessive intake of alcohol on Saturday as a required “Saturday night” obligation. The...
Honor killing in the United Kingdom
Case study - 31 pages - Sociology
In recent years there have been a spate of killings in the UK characterized by the family members killing their own daughters or one of the female family members. These killings have one theme in common: a female member is generally killed by her family brutally for transgressing family code....
Operation "Althea" in Bosnia and Herzegovine: the European security and Defence policy (ESDP) coming of age?
Essay - 14 pages - International relations
The European Union (EU) is a newcomer in the business of peace support operations. Of course, its members have long been involved in almost any sort of non-Article 5 (NATO/WEU) mission in the past, and they still are today. But they have usually done so under other flags than the EU one. Even if...
The role of private equity firms as an alternative investment model in the Middle East and globally
Tutorials/exercises - 27 pages - Finance
The global economic reality has witnessed a recent international increase in the private equity markets. This fact has brought up many concerns as to whether this will have a positive or negative outcome (Financial Services Authority, 2006). This document will present an overview of private...
Vegetarian and vegan: Living without meat
Thesis - 24 pages - Medical studies
Being vegetarian or vegan is nothing extraordinary, what is difficult is to take the step to have the energy, strength of character to stand out from the current majority and fulfill the daily difficulties associated with their choice. The difficulties are not, contrary to what many may think of...
Democracy and religion
Thesis - 6 pages - Social sciences
Religion and democracy, though resting on similar principles, have been at logger heads constantly. There are several instances in history that have depicted a constant clash between these two concepts. Democracy has battled with theocracy and has replaced in many parts of Europe. There have been...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...
Is "Al-Dar Islamic Fund", created by Pictet, a Geneva based Private Bank, Islamic compliant?
Essay - 10 pages - Finance
Who has created the ?Al-Dar Islamic Fund'? Is it Pictet which is a Geneva based Private Bank which is in compliance with the Islamic culture? The answer to this buzzing mind boggling question is ?No'. As confirmed, the contained shares are not Islamic compliant and secondly the targeted...
The worldwide marketing strategy of McDonald's
Case study - 24 pages - Business strategy
What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...
Fiat - A stable and a favorite car-maker in the UK
Market study - 10 pages - Business strategy
Fiat is an Italian automobile manufacturing company that was established in 1899 in Torin, Italy. It is an acronym for Fabbrica Italiana Automobili Torino in Italian. The world's ninth largest carmaker has revenue more than 35 billion euro. Other than automobiles, the company also manufactures...
Can we have a world government?
Essay - 5 pages - International relations
To answer the question “Can we have world government”, we must understand two questions: one is “What would be the use and necessity of a world government”; the other one is “In what extent would it be possible?” “A government is a system, form or organization...
