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28 Apr 2021

Porter's Five Forces - Zoom

Case study - 5 pages - ICT marketing

Zoom is a mobile application that saw the light of day in 2011. It is a messaging and videoconferencing application, available on all devices, regardless of the operating system or format (smartphone, tablet, computer). Accessible anywhere in the world, it is mainly used by professionals...

26 Apr 2021

Marketing Mix - Zoom

Case study - 5 pages - ICT marketing

Founded by engineer Eric Yuan in 2011, Zoom is an American company based in San Jose, California, with offices around the world and employing more than 3,800 people. It is specialized, and currently a leader, in teleconferencing services and in particular videoconferencing. The Zoom online...

01 Sep 2021

Does technology play a role in making people feel more isolated?

Essay - 4 pages - Sociology & social sciences

When isolation can be defined as the lack or absence of quality and quantity of social contact, technology on its side is the application of the knowledge and usage of tools (such as machines) and techniques in order to control an environment. As it is very well known that social isolation can be...

04 Apr 2022

SWOT Analysis - Carlson Wagonlit Travel

Case study - 6 pages - Tourism marketing

The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...

23 Jan 2014

Skype case study - published: 18/01/2012

Case study - 7 pages - Business strategy

Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...

16 Apr 2009

Telecommuting: The future of work

Thesis - 9 pages - Management

Telecommuting is synonymous with the Work-from-Home concept, wherein the employee, instead of physically commuting between home and the workplace rather works from home and connects with the office via channels of communication such as telephone, internet, Voice over IP, videoconferencing,...

28 May 2009

Group communications

Presentation - 64 pages - Computer science

This presentation is about the most commonly used group communications methods. The presentation begins with the definition of different means of group communications on the network. Further topics include description about mailing lists, its working and set-up across network and handling it in...

21 May 2009

A study on Ramee guestline hotel

Thesis - 35 pages - Business strategy

One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee...

19 Aug 2013

The case study of Skype

Case study - 6 pages - Journalism

Skype is software that allows free calls from one computer to another computer. Skype uses VoIP, but also, pays to call on any landline or mobile or enables to receive calls from landline or mobile. To use Skype, you need a computer, internet access, a microphone and speakers. We will see how it...

04 Sep 2009

Learning to learn may be the key to success

Thesis - 5 pages - Management

Most organization has a cussed attitude to work and learning - treating these as two different things. Work is something the organization pays for; learning is something you do on your own, or conferred as reward or recognition for past performance. As business cycles shorten, as product...

29 Sep 2010

The US airlines industry in 2002

Case study - 7 pages - Services marketing

Michael Porter's famous five forces of competitive position model provide a simple perspective for assessing and analyzing the competitive strength and position of a corporation or industrial organization. Let us consider these concepts of industry analysis in the context of the US airlines...

06 Dec 2010

Strategic analysis of Skype

Thesis - 23 pages - Business strategy

Change in patterns of communication has become usual, whether intended for professionals or individuals. Thus, the emergence of internet telephone has revolutionized communications but was limited by traditional difficulties of its technologies. Nevertheless, the market potential of IP telephone...

15 Jan 2009

Why should a company improve its employees' working conditions? Inquiry on Bouygues construction

Essay - 8 pages - Human resources

How can business improve people's lives? That is the issue of this inaugural seminar, and we decided to study a sector where there are real risks for employees, such as the building trade. On this way we chose Bouygues Construction, because we were sure that such a worldwide company would provide...

16 Jan 2009

knowledge management report

Essay - 6 pages - Business strategy

The long-term survival of any company is dependent on its ability to generate and exploit innovative ideas, bringing to market those products or services that differentiate it from its rivals. While most companies may dismiss this statement as something of a truism, only a few take proactive...

16 Jan 2009

The business travel industry in Lyon

Essay - 5 pages - Journalism

The Business Travel and Tourism industry is one the most dynamic sub market of the MICE market at this time. There are many definitions relating to the MICE market which make it difficult to define. However, MICE stand for Meetings, Incentives, Conferences and Exhibitions related somehow to forms...

26 Feb 2009

Human resource management: The creation of balance between standardization and localization in multinational firms

Thesis - 6 pages - Human resources

International human resource management systems remain as challenging as ever for many multinationals throughout the world. “The challenge of many multinationals is to create a system that operates effectively in multiple countries by exploiting local differences and inter dependencies while...

28 Apr 2009

Evolution of mobile commerce

Tutorials/exercises - 50 pages - Business strategy

How shall we define “mobile commerce”? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services onto cell phones,...

29 Apr 2009

Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors

Tutorials/exercises - 45 pages - Business strategy

Frost & Sullivan is an international market-consulting firm headquartered at Palo Alto, CA and with offices across the globe. The focus of work done at Frost & Sullivan is to interact with clients, understand their requirements and use the relevant domain expertise to develop innovative growth...

05 May 2009

Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system

Dissertation - 71 pages - Educational studies

The following are the case studies discussed in this paper. 1. The misuse of e-Mail technology has created ethical problems. Some critics think that technology tends to remove students from the moral implications of technology. Issues at stake include respect for privacy, the proper use in...

08 May 2009

Sales-side process automation to improve integration: An exploratory research

Dissertation - 51 pages - Business strategy

The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: “Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results: all the...

20 May 2009

Information System

Presentation - 37 pages - Computer science

This presentation is about information system. It starts with the definition of information systems, parts of information system and its various types. A pictorial representation of each type is also provided. It then moves on with an explanation about each type of information system beginning...

29 Sep 2010

Why an information system or an information technology project could fail in an organization?

Essay - 9 pages - Business strategy

While the terms Information System and Information Technology are sometimes used interchangeably, they are two distinct concepts. The information system is an organized combination of several entities which stores, retrieves, transforms and disseminates information in an organization like a...

29 Sep 2010

Threats and opportunities for public relations in online communities

Essay - 5 pages - Journalism

In 1982, the Chicago senior public relations (PR) consultant Philip Lesly wrote: "You won't be able to practice public relations effectively in the last half of the 1980's with just a local phone, a mimeograph machine and postage stamps, as the pioneers of this field did? (Reilly, 1987)....

29 Sep 2010

Trust online and the opinion of former consumers

Dissertation - 72 pages - Economy general

This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...

04 Aug 2022

Fintech: Between Synergy and Power Struggle in the Banking and Financial Sector

Dissertation - 38 pages - Business strategy

This thesis examines the future of fintech integration within a complex financial ecosystem. It explores the impact that these have and will have in the future on the market. Through a literature review divided into three research questions combined with a qualitative approach, we will try to...

29 Sep 2010

Europe's leading telecom companies : Overstretched and under threat

Essay - 9 pages - Business strategy

According to Campbell in 2002, the classic prescriptive process can be defined as a “strategy that is planned in advance and which follows a rational process through each stage from analysis to implementation.” Widely recognised as the most principal theories for strategy development,...

29 Sep 2010

FedEx strategic analysis

Dissertation - 32 pages - Business strategy

FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...

29 Sep 2010

The strategy of the 'Ryanair', the pioneer of low cost airlines (2007)

Case study - 15 pages - Business strategy

In 2006-2007, Ryanair has become the world's most profitable airline on the basis of its operating and net profit margins and on a per-airplane and per-passenger basis. Indeed, the profits expected for the first half of fiscal 2007 were 329 million euros, which is a record for the Irish...

29 Sep 2010

The Importance of business travellers for Airlines

Essay - 11 pages - Services marketing

We can say that business travellers are people who need to travel as a part of their job to increase their company's revenue or to represent their company in another place. As they travel many times in a year (ten times the leisure traveller in average), they have a high expectancy of the...

27 Jan 2011

Change in management at Air France

Case study - 29 pages - Management

Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...