One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee Guestline hotel to find out the prospects of it in the current market place and to analyze among the various sales promotion techniques it's applying.
Conducting research about the market for Ramee Guestline hotel is the first part of understanding various factors that influence companies' decision to select the best hotels for conferences, seminars and meetings and to understand the prospects of Ramee Guestline hotel in the competitive hospitality industry. One of the peculiar characteristics of the hotel industry is that in order to remain in the business, it should focus on service quality or else the case would be- "Here today, gone tomorrow."
Brand is an important factor in selecting hotels. This factor has been identified in the research work and has a high correlation between the name of the hotel and the decision to choose among hotels.
The second part of the research is to analyze various sales promotion techniques that Ramee Guestline hotel follows and to comment and suggest upon it. The gist of the research would definitely be an immense contribution to Ramee Guestline hotel for attempting improvements and a foundation for further research.
[...] STRATEGY AT RAMEE GUESTLINE HOTEL: SERVICE STRATEGY DEVELOP A SERVICE RANGE THAT MEETS CUSTOMERS' EXPECTATIONS AND PERCEPTIONS. MARKET STRATEGY BE RECOGNIZED AS THE BEST RESORT IN THE BANGALORE HOTEL INDUSTRY OVER THE NEXT 5 YEARS BY PROVIDING QUALITY HOSPITALITY SERVICES. PENETRATE THE MARKET AND CREATE NEW CLIENTS WHO WILL ASSURE CONSTANT BUSINESS TO THE HOTEL. OPERATIONS STRATEGY STANDARDIZING THE PROCESS, THUS REDUCING THE COST OF OPERATIONS. PEOPLE STRATEGY DEPLOY RAMEE'S PERFORMANCE MANAGEMENT SYSTEM TO DRIVE LONG-TERM EMPLOYMENT & MERIT BASED FOR PERFORMANCE” CULTURE; RECRUITING & TRAINING TO MAKE THE CAREER A SELF-PROPAGATING ONE. [...]
[...] The hotel should try benchmarking its activities against the best in the business that is Taj group of hotels As price is not much considered while choosing hotels Ramee Guestline hotel should focus more on service quality and to increase its facilities for conferences, meetings and seminars. The facility includes overhead projectors, mikes, speakers, stationary, computers, and many modern types of equipment that are required during conferences The hotel should target those companies that are willing to spend a lot for conferences and that organize conferences frequently As all the companies are satisfied with their respective hotel's services Ramee Guestline hotel should attract them towards it by effective packages and good sales promotions There is an urgent need for the hotel to run effective sales promotion campaign as majority of companies that are located within the city don't know about the Ramee Guestline hotel. [...]
[...] IN OTHER WORDS, RAMEE GUESTLINE HOTEL HAS NO PLANS ON FIXING THE SALES TARGET BEFORE HAND. FORECASTING OF SALES FOR THE NEXT 6 MONTHS: MONTH SALES NOVEMBER 2004 2250857 DECEMBER 2004 2315989 JANUARY 2005 2381120 FEBRUARY 2005 2446252 MARCH 2005 2511384 APRIL 2005 2576516 REVIEW OF LITERATURE 1. INSTITUTE OF HOTEL MANAGEMENT, PESIT INTRODUCTION TO HOTEL INDUSTRY” COLLEGE STUDY MATERIAL BENEFITS DERIVED FROM LITERATURE REVIEW: AN IN DEPTH KNOWLEDGE ABOUT THE HOTEL INDUSTRY WITH RESPECT TO INDIA HAS BEEN STUDIED FROM THE ABOVE-MENTIONED TITLE Valerie A. [...]
[...] HOTEL: THE COMMON LAW STATES THAT A “HOTEL IS A PLACE WHERE ALL WHO CONDUCT THEMSELVES PROPERLY, AND WHO BEING ABLE TO PAY AND READY TO PAY FOR THEIR ENTERTAINMENT, ARE RECEIVED, IF THERE BE ACCOMMODATION FOR THEM, AND WHO WITHOUT ANY STIPULATED ENGAGEMENT AS TO THE DURATION OF THEIR STAY OR AS TO THE RATE OF COMPENSATION.” HOTEL OR INN IS DEFINED BY THE BRITISH LAW AS PLACE WHERE A BONAFIDE TRAVELER CAN RECEIVE FOOD AND SHELTER, PROVIDED HE IS IN A POSITION TO PAY FOR AND IS IN A FIT CONDITION TO BE RECEIVED.” HISTORY OF HOTELS EARLY HISTORY OF ACCOMMODATION FOR TRAVELERS CAN BE TRACED TO THE GREEK WORD THAT NOT ONLY MEANT HOSPITALITY BUT ALSO THE PROTECTION GIVEN TO A TRAVELER FROM DISCOMFORT. [...]
[...] TO BE ELIGIBLE TO APPLY FOR CLASSIFICATION, A FUNCTIONING HOTEL MOST FULFILL THE BASIC REQUIREMENTS SUCH AS THE HOTEL MOST HAVE AT LEAST 10 LETTABLE BEDROOMS ETC. ON THE BASIS OF CLIENTELE LOCATION AND LENGTH OF STAY a. COMMERCIAL HOTELS b. RESIDENTIAL HOTELS (APARTMENT HOTELS) c. TRANSIT/TRANSIENT HOTELS (SITUATED NEAR AIRPORT/SEAPORT/BUS TERMINALS) d. RESORTS (LOCATED AT ISLANDS, EXOTIC LOCATIONS, HILL STATIONS, BEACHES AND HEALTH RESORTS AND SPAS.) e. SEMI- RESIDENTIAL HOTELS (PROVIDE ACCOMMODATION TO GUEST ON WEEKLY OR MONTHLY BASIS) f. [...]
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