Strategic Marketing for Super Bowl
Market study - 4 pages - Services marketing
Super Bowl advertising has produced some of the most memorable and effective commercials in the history of television. (Pitner, 2009). I remember my first Super Bowl experience in 1991 when we were watching a Washington Red Skins game. I was only 5 at that time, but the advertisements were...
Summary note on definition of investor
Case study - 2 pages - Finance
Since the provision on the settlement of disputes in the BIT offers to the investor a choice between local courts and ICSID arbitration only, we have to look to these two sources for a definition of investor that is relevant to the needs of the present case. Evidently, in the former alternative...
Psychological article critique: 'Childhood Family Violence History and Women's Risk for Intimate Partner Violence and Poor Health' by Bensley, Van Eenwyk, & Simmons
Case study - 1 pages - Psychology
This study investigated the association between a history of childhood family violence and subsequent adult physical health, mental distress, and intimate partner violence. The sample consisted of 3527 women living in Washington State. Data were obtained from the Behavioral Risk Factor...
Facebook Analysis
Case study - 2 pages - Business strategy
Upon receiving notification of a $500,000 inheritance, financial advisors made several recommendations. However, the inheritance may be best invested in common stock of a publicly traded registered security. After consultation with a financial advisor Facebook, Inc. was chosen as a potential...
Starbucks case study: Its current situation
Case study - 4 pages - Business strategy
This paper looks at the history of Starbucks as well as the current situation of the company. The focus of the paper is on the principles on which the company was created and this is tackled in the background section of this paper. Besides the background, this paper identifies that Starbucks has...
PESTEL Analysis - Starbucks
Case study - 5 pages - Distribution marketing
The United States-based Starbucks Coffee Company was founded by three friends who met at The University of San Francisco in 1971. They opened their first coffee bean store in Seattle, Washington, in March of that year, near the historic Pike Place Market which bore its now historic brown...
Porter's Five Forces - Amazon
Case study - 4 pages - Distribution marketing
Amazon is an American e-commerce company based in Seattle, Washington, United States. It was one of the first large companies to sell products on the internet. Amazon has a very diverse product catalogue, including DVDs, music CDs, software, video games, electronics, clothing, furniture,...
Physician-Assisted Suicide
Case study - 2 pages - Educational studies
Physician-assisted suicide is suicide, in the traditional sense of taking own life, assisted by a physician. In recent times, there has been an increase in debates regarding the subject, especially after medical assisted suicide was legalized in Arizona and Washington (Engdahl, 2009)....
Book Summary-Revolutionary War of America
Case study - 1 pages - Business law
The setting of the story is the Revolutionary War of America that took place in the late1700s. The book tells about women's contribution and how the war affected them. Berkin expresses a deep admiration for women in these hard times by describing their priceless contributions. The characters...
History 9067/3: International History, 1945 - 1991
Case study - 5 pages - Modern history
On first reading, Source A agrees with the hypothesis that The United Nations Secretary-General has never possessed any independent power. For example, it says that Trygve Lie had to operate in a UN which was still very much an East-West structure. - this seems to...
Harlem Renaissance Poets: Essay & Poem
Case study - 5 pages - Literature
Gwendolyn was recognized for as a versatile and significant artist in the Harlem Renaissance. She was a graphic artist and maintained her profile as an activist among the Harlem activists on African-American art due to her proficiency in writing using poetry or prose. She used the Harlem...
Theory of Political Power, From The Prince-Niccolo Machiavelli's Book
Case study - 3 pages - Political science
Niccolo Machiavelli, born in Italy on May 3, 1469 was a known political philosopher and diplomat during the Renaissance, and famous for his political treaties, The Prince (1513), which has become the cornerstone of the modern political philosophy. Niccolo provided an opinion on how a ruler should...
The role of mobs in colonial society and The American revolution
Essay - 2 pages - Modern history
When thinking of the American Revolution, most people today think of George Washington's solidarity with the troops at Valley Forge, Thomas Paine's call for liberty and independence and Paul Revere's ride to warn the townspeople of Boston of the incoming British invasion. While...
The Interplay of National and European Considerations in the Foreign Policy of EU Members - France and Germany
Course material - 11 pages - Political science
Since the origins of the European project, Europe has depended on close Franco-German cooperation. As we have seen, all the big moves forward were possible because of the basic Franco-German agreement; the last major instance was Maastricht in 1992. The other countries had to follow. Of course,...
Sending messages: The telegraph and the convenience of modern communication
Thesis - 5 pages - Social sciences
On the night of Sunday, 14 April, 1912, at 23:40, the HMS Titanic collided with a submerged iceberg in the Atlantic Ocean four hundred miles south of the Grand Banks of Newfoundland. Within three hours, the ship would sink and be recalled as the most celebrated maritime disaster prior to the...
Management of Starbucks to Enter New Foreign Markets
Case study - 12 pages - Economy general
Starbucks is a company that is already 23 years old, and has been working internationally for 14 years. Starbucks is a Seattle, Washington- based coffee company. It buys, roasts, and sells whole bean coffees and coffee drinks through an international chain of retail outlets. From its...
Decathlon Group: Sports Megastore
Market study - 7 pages - Business strategy
"Decathlon is a major French sporting goods chain store, with stores located throughout the world. It started with a shop near Lille, France in 1976. The retailer stocks a wide range of sporting goods, from tennis racquets to advanced scuba diving equipment, usually in large superstores....
A Fictional History: Shakespeare, England and the Importance of Historical Fiction
Essay - 4 pages - Literature
It is almost amazing, the overwhelming feeling of disgust that infiltrates a high school classroom whenever the subject is history. A kind of primitive competition to find the few kids who actually enjoy the class and bribe them for photocopies of notes and exam answers suffocates like a humid...
Presidential leadership and social theory
Thesis - 9 pages - Political science
People operate under the guidance, influence, or command exerted by another person or entity throughout their daily lives. From employers to family to religion, many aspects of our lives fall under the authority of some outside structure and. Although we may share a number of commonalities with...
John Marshall and Mercy Otis Warren
Thesis - 12 pages - Literature
Though John Marshall and Mercy Otis Warren shared little ideological ground when it came to politics, they did come together in their respective revolutionary histories to condemn the treason of Benedict Arnold. During the war, the treason stirred up a good deal of emotionalism; the United...
Geography, Demography, Social Issues, Education and Culture in the United States of America
Course material - 20 pages - Sociology
(...) One of the characteristics of US climatic conditions is the constant fear of violent climatic happening such as hurricanes (in the Southeast, particularly during the fall), violent wind storms known as "tornadoes" (the Midwest), or flooding due to heavy rainfall and storms in the eastern...
The European Union and its neighbors to the East and South-East of the Continent and to the Middle East
Course material - 11 pages - Political science
The European Union has still very limited means in terms of foreign and security and defense policy, and its members still follow quite different foreign policy agendas. But the EU confronts several and often growing problems and crisis in her immediate vicinity.
New Rome
Essay - 3 pages - Journalism
French Minister Hubert Vedrine has admitted that since the fall of the Soviet Union's America is the only superpower. The United States is no longer in competition with other countries. America seems to be invulnerable and rules over international relationships because of which...
Importance and limits of the influence of ethnic lobbies on US Foreign Policy: The case of the Armenian-Americans' impact on US relations with Azerbaijan
Thesis - 16 pages - International relations
The US is a nation of immigrants and the diversity of the constituencies is represented in the functioning of its political institutions. Indeed, not only is it considered legitimate for the interest groups to interfere with the decision making process, but the foreign policy does not constitute...
Was there ever any realistic chance of an accommodation between the United States and the People's Republic of China in 1949/50?
Essay - 6 pages - International relations
In early 1949, China was a nationalist country, ruled by Chiang Kai-shek and sustained by the United States. At the same time, the Chinese Communists were rebelling and ruling large parts of the country, and were constantly progressing. It was obvious that they were soon going to rule the...
Afghanistan: Threats and opportunities for the Transatlantic relation
Essay - 10 pages - International relations
Afghanistan represents undoubtedly one of the greatest challenges for the Western democracies. The reversal of the Taliban by the international coalition led by the United States after the 9/11 terrorist attacks was seen as a symbol of hope. This war was considered as legitimate, because of the...
Bush's preventive war: Doctrine of mass confusion (Broadening or contortion of the concept of pre-emptive self-defense?)
Thesis - 23 pages - Political science
The debate triggered by the new Bush Doctrine of pre-emptive action lies in the amalgamation between pre-emptive (i.e. anticipatory) and preventive self-defense. While the former finds legal and political basis, the latter is, so far, hardly distinguished from outright aggression. The Bush...
Historical preservation of Van Saun County Park
Thesis - 7 pages - Social sciences
Park in Paramus, New Jersey. A decision that leads to action is important because valuable aspects of the Van Saun County Park are being diminished. Changes in the situation are extremely necessary because, especially in Bergen County, individuals continue to use available land to build houses....
The American revolution: Case study in detail
Thesis - 17 pages - Modern history
In 1763, the Treaty of Versailles ended the Seven Years War between France and Spain against Great Britain. The victory of the latter (gain of French, Canada, of all the territories east of the Mississippi except New Orleans, and with Spanish, Florida) was certainly a matter of immense pride in...
Beating the odds: How Chet Edwards won in the Texas 17th
Thesis - 8 pages - Modern history
The redistricting effort in Texas had a singular goal: to increase the Republican majority in Texas' Congressional delegation. That goal was very nearly met perfectly, with all but one of the Anglo-Democrats targeted by redistricting losing their seats in November. The only survivor was Chet...