Discrimination in schools: Race and social change
Case study - 1 pages - Psychology
Despite the 1954 ruling for desegregation following the landmark case of Brown v. the Board, American schools continue to be racially divided at alarmingly high rates. According to research conducted by the Civil Rights Project, levels of segregation for black and Latino students have been...
History of Barbie: Mattel and current controversies
Case study - 3 pages - Services marketing
The iconic Barbie doll was conceived and designed by Ruth Handler, an American woman, who hit upon the idea while watching her daughter playing with infant modeled dolls. Children often gave their dolls adult roles; she quickly suggested to her husband, a co-founder of Mattel, the concept of an...
How to apply for a PhD in Criminology and Sociology
Case study - 2 pages - Educational studies
The team at Kingston University can offer expert PhD supervision across the range of sub-disciplines that comprise contemporary Criminology and Sociology. Our research areas include: Cybercrime; child abuse and trauma studies; victimology; communities and social space; young people...
The Problem of Evil
Case study - 5 pages - Literature
The presence of evil, pain and suffering in the world poses a philosophical threat to the existence of God and is the most persistent argument raised against one's belief. This problem of evil is not that there is evil in the world or the fact that there is no balance between the good and the...
There are several important characteristics and ideal behaviors of youth-sport coaches
Case study - 4 pages - Educational studies
There has been an emphasis of involving the youth in sports. With the over indulgence of the young people in technology, there is an increased stress on young people to involve themselves in sporting activities. Youth sport is a team effort that involves the...
Ways couples can seek to reduce taxation liabilities on investments and savings
Case study - 5 pages - Finance
The need for financial security and independence are a predominant concern for most citizens globally. In its very definition the ability to earn and willfully spend one's income is at the core of maturity as defined by social norms. This is also the case for governments and institutions. So the...
How ethical fundraising is ensured in your organization?
Case study - 4 pages - Educational studies
Catch22 is a national charity with an income of approximately £44m. It has a complex structure based around the local delivery of a range of different services and projects for young people that are not centrally funded, but are financed largely through contracting arrangements with...
The strategy of MC Donald's
Essay - 14 pages - Business strategy
From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of three ideas which distinguished McDonald's...
The impact of violence on the mental health of South African Children
Case study - 6 pages - Psychology
Violence as a national problem in South Africa needs little introduction. South African citizens are exposed to daily, sensationalised reports of violence in the media, emphasising this problem's national and international pervasiveness. However, little emphasis is laid on the negative...
Media censorship
Thesis - 6 pages - Journalism
Children and teenagers like to be entertained. They like to run and play outside, play video games, read books, write in diaries, listen to music, and especially watch television. There are all sorts of different content on the TV that young people are exposed to; whether it is...
Heineken marketing strategy and communication mix
Thesis - 20 pages - Services marketing
In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to...
Apple's marketing strategy - published: 22/11/2010
Case study - 3 pages - Services marketing
For a long time, products from Apple were not highlighted in advertisements in France. The launch of its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding...
The marketing strategy of Durex
Thesis - 15 pages - Services marketing
The world is now hurtling forward at lightning speed and without really realizing it, man has become a part of this accelerated growth. In this scenario, the new media is becoming increasingly relevant in fostering relationships. In this fast paced world, the youth have become increasingly...
Analysis of the marketing policy of the got2B range of Schwarzkopf
Thesis - 20 pages - Services marketing
Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07 billion Euros in...
Apple's marketing strategy
Case study - 4 pages - Business strategy
For a long time, the products from Apple were not highlighted in advertisements in France. Launching its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its...
Coca-Cola : Brand review
Case study - 28 pages - Business strategy
Coca-Cola can have the ingredients for the recipe for success: a high-powered media impact, a large-scale sponsorship of sporting events on the planet followed by a maximum of individual as well as posters and original but also remarkable slogans that adapt to the changing population. The study...
Publicity campaigns of United Colors of Benetton
Case study - 40 pages - Services marketing
Benetton is a brand of repute that has been in the limelight by many provocative advertisements. However, these ads have been a hindrance to the development of the brand. As an advertising agency, it has decided to create a new campaign focusing on branded products. In this case, it will...
Sex Exploitation and Consensual Sexual Activities
Case study - 3 pages - Psychology
One of the major challenges that face decision making in sexual exploitation related crimes is the issue of consent. It is hard to determine when sexual relationship if it was consensual or not. Due to such instances, a lot of public awareness should be conducted to educate the public on the...
Commercial communication: strategy marketing, between H&M and ZARA
Essay - 33 pages - Services marketing
It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now present in the...
Change and Continuity in the Context of Chinese History
Case study - 3 pages - Educational studies
Young and Restless in China is a documentary that chronicles the events of some young people in their twenties and thirties as they try to adapt to the dynamic economic and social situations in China (Klayman, 2012). This documentary brings to light the challenges encountered...
Wacquant's contrast of French and American 'ghettoes'
Thesis - 3 pages - Social sciences
‘The American ghetto is far more closed, penalizing and violent than the decaying French periphery' This introduction by E. Mingione to Wacquant's study summarizes the contrast demonstrated between the ‘Red Belt', that is the French working class cities and the ‘Black Belt'...
The Lacoste group
Case study - 5 pages - Business strategy
Born in 1930, Lacoste, the famous crocodile brand, continues to conquer new market shares. Its founder, Rene Lacoste followed the development of the enterprise step by step, from the mere creation of a shirt of stitched mesh that became famous, to the mass production of a range of sportswear...
Is education in Japan is truly meritocratic?
Thesis - 4 pages - Educational studies
At first sight, Japanese education system seems to be truly meritocratic. Indeed, in Japanese consciousness, all are born equal. It is only thanks to their work and efforts, that they achieve their goals. As the education system is grounded on those principles, we may think that only the most...
Unemployment Situation in France
Case study - 6 pages - Business strategy
France has a high rate of unemployment since the 1970s, although the unemployment figures began to increase in the 1940s. Unemployment existed before, but its low level was not one an important part of social debates and economic life of the country. With the oil shocks of the 1970s, which...
Neither Toy Nor Cleaning Machine
Case study - 2 pages - Educational studies
In old times, people recognized marriage as a holy and a beautiful thing to do in their lives, but today getting married to someone is known as something that each one of us has to carry for at least once in their life. Today's marriage, such as having a husband or wife is having a...
Business plan: Washybar, why wash and wait when you can drink and wash?
Business plan - 18 pages - Business strategy
The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being washed. The waiting...
Extreme sports
Dissertation - 35 pages - Services marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV, sporting press,...
Communication plan for the online broker 'Binckbank.fr'
Case study - 9 pages - Services marketing
Binckbank is an American company founded in the year 2000. It employs 560 people throughout the world and has about 300,000 account holders. In France, the Binckbank's subsidiary offers two services: securities account to invest in stock trades, and provision of bank accounts to take...
Human Rights in China since the Tiannemen incident in 1989
Thesis - 7 pages - Modern history
On June 4th 1989, Deng Xiaoping and nine other members of the permanent Comity commanded the Prime Minister Li Peng to repress the occupation of Tiannenmen square by millions of students. Actually, this manifestation had started on the2nd of April by the students' reaction who wanted to pay...
The changing face of Facebook
Thesis - 4 pages - Social sciences
Social networking sites are the new lifeline for communication. These sites have benefitted the student community, employers, companies and even people who are looking out to connect with like-minded people. Among these sites, Facebook assumes great significance and is virtually...
