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16 Feb 2011
doc

Analysis of Pernod-Ricard

Case study - 7 pages - Finance

In this document, we will develop the various aspects of Pernod-Ricard with particular emphasis on the security industry. This company was chosen because it is listed on the CAC 40, and it represents an interesting topic in its evolution and its various changes and finally it affects us, because...

01 Dec 2010
doc

Importance of the wine sector in Australia

Thesis - 6 pages - Economy general

France is the eighth largest foreign investor in Australia. There are nearly 250 subsidiaries, employing 70,000 employees. Australia has a real passion for wine consumption. This is partly due to the development of vine cultivation, and improvement of the quality of wines that are placed on the...

12 Oct 2011
doc

Calvin Klein - Market study of US operations

Market study - 10 pages - Business strategy

"Calvin Klein's love for fashion was seen at a very early age when he started taking interest in sketching and sewing. Born on 19 November 1942, after graduating from the Fashion Institute of Technology in New York, he began working as a trainee making coats in European style of fashion. However,...

03 Mar 2011
doc

The market of the French wine and international competition

Market study - 38 pages - Services marketing

For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could explain this...

20 Jan 2009
doc

The French wine market and international competition

Market study - 32 pages - Services marketing

For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main cause is that...

06 Apr 2009
doc

What is meant by "globalization" and how has it affected international trade and direct foreign investment?

Thesis - 5 pages - Economy general

Globalisation can be defined as the trend toward greater interdependence among national institutions and economies (Wild, 2003). It can also be said that globalization is basically the cross-border exchange of economic, social and technological elements. Globalisation has had no shortage of its...

29 Sep 2010
pdf

FedEx strategic analysis

Dissertation - 32 pages - Business strategy

FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...

29 Sep 2010
pdf

Amazon.com entering the Australian Market

Case study - 69 pages - Services marketing

Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...

23 May 2014
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Should Television Formats Be Copyright able?

Case study - 9 pages - Civil law

The idea of copyrighting television formats has become a prevalent area of debate in recent years, partly due to the increased global marketing/trade in television today and partly due to the changing nature of our television viewing habits and the types of programs on offer to the public at...

22 Apr 2008
doc

Australian Travel Guides: Frommer's vs. Lonely Planet

Essay - 14 pages - Geography

Guidebooks are important because they are portable, they contain a surplus of information on destinations and they are easy to refer to. Noteworthy information guidebooks provide are the “must know” elements of different areas including advice on the culture and safety within...

19 Jan 2009
doc

Is the Common Agricultural Policy indispensable for the future of Europe ?

Essay - 16 pages - Economy general

The CAP has long been a stumbling block among EU members. Last year, Jacques Chirac strongly opposed Tony Blair's proposal about the CAP. Indeed, France is the country which receives more agricultural subsidies while the United Kingdom does not get any concern in the agricultural policies. The...

03 Aug 2009
doc

Marketing road map of WWF (World Wildlife Federation) for generating funds

Case study - 10 pages - Services marketing

This is an introduction to how the WWF can use one million USD to improve the financial health of the organization in addition to a road map and plan that puts across strategies that would enable the WWF to re-invent itself as an organization, re-position itself as a brand in addition to...

31 Oct 2006
doc

The impact of multiculturalism on the Australian society

Essay - 31 pages - Social sciences

The Austral continent is divided into six States and two Territories. Sydney, the capital of New South Wales is the oldest place where Europeans settled and the biggest Australian city. The bridge of Sydney, “Harbour Bridge” and its Opera are the symbols of the city. In 1911, Canberra...

29 Sep 2010
doc

What impact might Canberra and Washington's close relationship have on Australia's future?

Essay - 16 pages - International relations

The world has witnessed rampant changes at a faster pace ever since the end of the Cold War. The beginning of the 21st century illustrates and highlights this idea of quick changes. Thus, changes in terms of increased terrorism, the new American foreign policy and the rise of China are few...

24 Apr 2008
doc

The Australian ANZAC Legend

Essay - 4 pages - Modern history

“The search for national character is one of the obsessive dead ends of Australian history (Alistair, 1997)”. Australians spent time searching for their national identity in the years following the 1901 Federation. The Great War posed exactly the opportunity Australia had been looking...

12 Jan 2009
doc

Danone global strategy

Thesis - 11 pages - Business strategy

Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...

16 Jan 2009
doc

E-Commerce in France compared to other developed countries

Essay - 11 pages - Economy general

Today the Internet might be viewed as having a huge market potential capable of covering the population of the whole world. This is why electronic commerce or E-Commerce is so attractive for many traditional businesses. E-Commerce consists of the buying and selling of products or services over...

20 Jan 2009
doc

The global youth market (with a case study about Converse)

Market study - 30 pages - Services marketing

Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...

10 May 2009
doc

The importance of plastic money in today's scenario

Dissertation - 69 pages - Finance

Financial cards witnessed a robust growth in India in 2002-03. The number of cards in circulation increased by almost 50 per cent. The growth in transaction value, at 95 per cent, was even more spectacular. These results are attributable to the thriving economy which led to a large increase in...

15 Jan 2009
doc

Institutional Failures of the Global Environmental Governance

Essay - 42 pages - Ecology & environment

Despite a great awareness of environmental questions from developed and developing countries, there is a degradation of environmental issues and an appearance of new environmental problems. This aggravation of environmental matters is due to the inefficient state of the global environmental...

29 Apr 2009
doc

Market research on Britannia

Case study - 44 pages - Services marketing

Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai, Delhi and...

05 Apr 2010
pdf

Developing supply chain management focus through ISO 9000: An empirical assessment

Thesis - 14 pages - Management

The ISO 9000 quality management (QM) standard, a key approach to implementing QM in organizations, also has many supply chain management (SCM) concepts associated with it. In this paper, we assess the extent to which organizations can use the standard to develop a SCM focus. Specifically, we...

25 Nov 2010
pdf

Marketing and the promotion of Bordeaux Wines in France and abroad

Thesis - 60 pages - Services marketing

In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...

20 Jan 2011
doc

Cinema and Technology: An Essay

Thesis - 3 pages - Arts and art history

'The cinema of attractions directly solicits spectator attention, inciting visual curiosity, and supplying pleasure through an exciting spectacle' Gunning (1990), p. 58. To what extent does mainstream cinema today continue to operate as a 'cinema of attractions'? Illustrate this...

20 Apr 2008
doc

The Canadian democratic deficit

Thesis - 6 pages - Political science

The last five federal elections in Canada have seen an average of voter turnout in the 60% range: a clear drop from the usual 70% seen throughout electoral history . The issue, largely ignored by Prime Minister Jean Chretien until the rise of Paul Martin, has raised the question of the existence...

20 Aug 2008
rtf

Critically analyse arguments for and against the introduction of a no-fault scheme for the tort of negligence

Essay - 13 pages - Civil law

The characterisation of a no-fault scheme is rooted in the principle of distributive justice, compensating victims without having to establish causation and fault. Conversely, current liability for negligence involves fault considerations based on legal theoretical concepts determined through...

14 Oct 2008
doc

Are sex offenders rehabilitative and should the government impose the death penalty on them?

Essay - 7 pages - Criminal law

Recent, emerging academic debate has polarised opinion as to whether rehabilitation programs geared towards the treatment of sex offenders are in fact successful in reducing “sexual recidivism” (Marques 1999). Resolving this debate is a difficult task due to the inherent limitations of...

15 Jan 2009
doc

Business plan: Personal traveller - tourism in China

Business plan - 26 pages - Business strategy

Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism expected...

15 Jan 2009
doc

Cadbury on the Irish market

Market study - 18 pages - Services marketing

Cadbury Schweppes is a global confectionery manufacturer and a soft drink producer in North America. The company is the number-one worldwide for confectionery products. The company is headed by Todd Stitzer, the Chief Executive Officer (CEO), and Sir John Sunderland, the Non-Executive chairman....

23 Mar 2009
doc

Operational risk management: Implementing a Bayesian Network for foreign exchange and money market settlement

Dissertation - 114 pages - Finance

Recent Financial scandals in the banking industry have caused considerable attention to be focused on operational risk. This is because an analysis of some of these scandals reveals that the underlying causes of these huge Financial losses are due to Operational Risk (OR) and not to credit or...