The Business Travel and Tourism industry is one the most dynamic sub market of the MICE market at this time. There are many definitions relating to the MICE market which make it difficult to define. However, MICE stand for Meetings, Incentives, Conferences and Exhibitions related somehow to forms of tourism. Everyday thousand of business conferences and exhibitions are taking place all around the world bringing millions of business travelers. (Rogers, 2003). The US was the first country to recognize the potential of the MICE market. In 1896, the first convention bureau was formed in Detroit. Later, in 1914, the first International Association of Convention and Visitor Bureau (IACVB) was established, predominated by North American memberships. But, it was only in the 1920's that the industry began its real formation with the creations of trade associations such as the International Association for Exhibition Management in 1928.
[...] Besides, when a large business event takes place, it can cause a lot of problems within this host city through the increased use of highways, airlines and minor road, airport. (Rogers, 2003) Section Lyon case Study The Business travel market in France: Lyon a redoubtable competitor France is the leader of the European Business Travel and Tourism market. It represents a total turnover of 8.55 billion euros (around 5.75 billion) and a creation of new employments in 2005 (Waintraub, 2005). [...]
[...] (Rogers, 2003) Since 20 years, the Business Travel and Tourism market became a global industry with almost 200 countries competing for market shares and its activity has known a particularly rapid growth in Asia, which is getting caught by the Africa and Eastern Europe at this time, the countries of the new economy. The Business Travel and Tourism industry market shares are difficult to measure, varying from to depending on countries. In 2005, the Business Travel and Tourism market represented $ 619.05 billions, that is to say of the total Tourism and Travel Consumptions [cf. [...]
[...] Recommendations To conclude, the increase of Business travel market in Lyon has offered to the city a number of strengths such as a great location in France, two hours from Germany and Italy and a lot of infrastructure, easy access to rail (TGV, Eurostar) and airport (international, national and low cost companies) which disserved the biggest cities in Europe. The city is also viewed as business and pleasure destination. And Lyon is one of the most cities economically dynamic; a lot of international companies are located in this city but also known for its gastronomy. [...]
[...] (Rhône Alpes Tourism, 2005) The growth of the Business Travel market in Lyon In the last few years, Lyon became one of the most popular cities for Business Travel and Tourism in France, proposing built facilities with multiple usage and flexibility. In 2005, the city welcomed 23,808 events with a total of 1,283,908 event days, which represents a growth of 41% of events compare to 2004, of which were international conferences. (KPMG, 2004) Moreover, the average of duration of stay for international events had also increased of days in 2004 against 3.12 days in 2005, with a average rate of occupancy for 2005 of close from the hotel occupancy rate in Paris: which has generated a growth of the visitor tax of equivalent to 1,307,807 euros (around £880,000) [cf. [...]
[...] Section: general conclusion The Business Travel market is one the fastest-growing and most lucrative areas of tourism industry but also one of the most complex market that had known fundamental changes, especially thanks to the new technologies as Internet and marketing, which make it difficult to predict. Looking to the future, the Keynote report in 2003, concluded that current trends of this market will be the increases in delays, uncertainties and risks associated with Business Travel, like terrorism and the use of alternatives to travel, such as web conferencing, teleconferencing and videoconferencing, which is, according to T. [...]
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