Book review in Business strategy

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16 Feb 2011

Keith Head's 'Elements of Multinational Strategy'

Book review - 5 pages - Business strategy

In his book, "Elements of Multinational Strategy," Keith Head addresses the need to adapt a product to a targeted market. In chapter 7 of "Market Adjustment", he discusses the subject of international trade. An analysis of this chapter provides some answers through the comparison between product...

18 Dec 2008

Judgment: How winning leaders make great calls

Book review - 5 pages - Business strategy

Noel M. Tichy is the author of Control Your Destiny or Someone Else Will and many other business bestsellers. He is a professor at the Ross School of Business at the University of Michigan and advises CEOs around the world. Warren G. Bennis is the author of On Becoming a Leader, Reinventing...

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