Business strategy

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1519 results

19 Sep 2020

Critical analysis of ExxonMobil and British Petroleum

Case study - 12 pages - Business strategy

ExxonMobil is an American multinational, with its corporate headquarters in the city of Irving in the state of Texas. It is considered a leader in the industry of energy and petrochemicals in all its fundamental characteristics, they operate facilities: managing all processes from manufacturing...

29 Jul 2020

PESTEL Analysis - Nike - published: 29/07/2020

Case study - 6 pages - Business strategy

Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...

15 Jun 2020

Business Plan for a Coffee Shop in Morocco - Agora Coffee Shop

Case study - 7 pages - Business strategy

The business we propose is called 'AGORA Coffee Shop'. In our opinion, a coffee shop is not only a place of entertainment, it can also be a crossroad where people (students, professors, professionals, ...) can share ideas or debate on actual phenomenons. Therefore, inside the...

15 Jun 2020

Marketing Research Methodology - The case of the Fair Phone

Case study - 45 pages - Business strategy

We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...

26 Nov 2019

Assess the Online sales of fresh products in China - The case study of fresh products application (Freshippo)

Essay - 4 pages - Business strategy

With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet.

11 Aug 2019

Carrefour's logistics strategy

Case study - 9 pages - Business strategy

The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are many, and...

05 Aug 2017

New product report of SOOTHE Inc.

Case study - 7 pages - Business strategy

SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two...

05 Aug 2017

Megacorp's Crane Manufacturing company (CMC) operations analysis

Essay - 7 pages - Business strategy

Megacorp's CMC manufactures cranes which can be used for different factory and process line operations in various factories. They manufacture small and large cranes which are able to hoist different rectangular containers. For fifty years, the company has been relatively successful in the...

05 Apr 2017

Organizational behavior - Payment as motivation

Essay - 3 pages - Business strategy

Motivation, which can be defined as a psychological feature that drives an individual to act toward desirous goals, is a major topic of organizational behavior. With the increasing importance of work efficiency, more managers start to realize the existing issue of employee motivation. According...

22 Nov 2016

Ford Motor Company versus Subaru of America

Case study - 7 pages - Business strategy

When asked the question, "Who are the most profitable corporations in the world?" Ideas that come to mind may be pharmaceutical companies, banks, oil manufacturers, airlines, software companies, real estate corporations, but what about automobile manufacturers? The automobile sector for the US is...

06 Sep 2016

The success and strategy of Dell Computer

Essay - 4 pages - Business strategy

Dell Computer, founded in 1984 by Michael Dell, has experienced major international growth in recent years, and it continues to expand. The business model of the company is unique in that it was the first company to build computers and sell them directly to consumers, cutting away the middleman....

22 Mar 2016

Product mix: Head and Shoulder shampoo

Case study - 2 pages - Business strategy

Head and Shoulder shampoo is one of the brands of Procter and Gamble Company, which has a wide range of products. The company is a top notch in its field dealing with care and hygiene products aiming different market groups. The company has a well spread out product mix. In this regard the...

21 Mar 2016

The concept scoring matrix

Essay - 2 pages - Business strategy

The selection process for new products involves the first stage of concept screening and a second stage which entails concept scoring. Screening is normally quick and approximately evaluates different alternatives so as to remain with a few viable ones for scoring. The concept scoring solves the...

21 Mar 2016

Analysis of the investment environment of UK with regard to the Nelly Capital business

Essay - 6 pages - Business strategy

Traditionally, the investment climate in a country or in the world refers to the prevailing financial and economic conditions that affect the investors in a place. In this case, an investor is an individual or institution that is willing to lend money to an operating business in order to get a...

21 Mar 2016

Effects of piracy on cruise ships' business

Essay - 1 pages - Business strategy

Smooth Sailing, a private cruise ship company, has seen a decline in performance due to an increased presence of pirates in the area in which it cruises. This has contributed significantly to the decline of its overall sales value and presently it has seen a decline of about 30 percent of its...

03 Mar 2016

Customer value creation: The case of Beats Electronics

Case study - 3 pages - Business strategy

Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This...

08 Feb 2016

Information technology benefits in e-supply chain coordination

Essay - 4 pages - Business strategy

Information technology (IT) has enhanced Improvement of the customers' services. Fast services to the customers get enhanced resulting to customers' satisfactions leading to more sales thus high profit. IT reduces the time cycle right from the acquisition of the inventories to the...

14 Oct 2015

Strategic planning at United Parcel Service

Case study - 3 pages - Business strategy

This case is about strategic planning at United Parcel Service (UPS). UPS was created by Jim Casey in 1907. The company is the world's largest package-delivery company and a leading global provider of specialized transportation and logistic services. The aim of the company, focused on efficiency...

16 Sep 2015

Implementing POS System

Essay - 2 pages - Business strategy

Finish Line is a small bar with a big problem. Mr. Prescott is losing more money than making in sales each month, due to employee theft. Over pouring, over/undercharging, run a tab without a credit card, giving away to customers and drinking on the job are stealing, intentional or not.

16 Sep 2015

Corporate investment banking : Barclays bank group

Case study - 2 pages - Business strategy

Multinational companies have looked to improve their products and come up with the best strategies in order to compete with other companies. One of the main aspects that the multinational companies look to improve is the innovative strategies and the best methods that can transform and change the...

15 Sep 2015

Strategy and transformation portfolio - Corporate Social Responsibility

Essay - 7 pages - Business strategy

Over the years, organisations have continually engaged in activities that aim at improving their position and competitiveness in the market. They have been taking more considerations towards the wellbeing of the community as well as trying to improve their business models. This paper entails a...

29 Jul 2015

Repositioning juico: Helping recovery in hospitals

Case study - 3 pages - Business strategy

The Juico Company aims to adopt the blue ocean strategy by pursuing differentiation in the new hospitals market segment. The private hospitals will form a new demand for the juice, which will enhance the patient's health. The strategy will create great value for the Juico Company, the hospitals,...

21 Jul 2015

ISO Standards and Excellence : Why should an organization analyze quality and excellence?

Essay - 3 pages - Business strategy

Other goals achieved through the careful consideration and analysis of the financial situations which then allow the company to be able to evaluate and determine the risks and in so doing be able to employ the knowledge acquired in management tools as well as using the necessary techniques in...

21 Jul 2015

Predicting the future of Formula One: a report on the current state of the sport and the impact it might have on its future

Essay - 3 pages - Business strategy

Formula one as a world sport has won the hearts of many over the years since it was started. However, the current situation in the championship seems to indicate a dark future. Issues of democracy, inequality, bribery and corruption, just to mention a few, are slowly poisoning and paralyzing the...

22 Apr 2015

Tax incentives and business expansion

Case study - 3 pages - Business strategy

It was stated that in the period 1930-45, government of Santa Catarina was concerned with the implement a comprehensive infrastructure system that was able to support and facilitate economic modernization, via expansion and implementation of industrial activities in the northeast of Santa...

20 Apr 2015

The inflationary goal schemes and its impact on Brazilian consumption

Case study - 4 pages - Business strategy

In June 1999, after a sharp devaluation of the real and the consequent abandonment of the pegged to the dollar exchange, Brazil formally adopted a monetary policy framework based on inflation targeting. In this work we try to emphasize to what extent and in what manner the inflation target regime...

20 Apr 2015

The Brazilian economy: Consumer X Interest

Case study - 5 pages - Business strategy

In the previous part, we have seen that, in theory, the consumer reacts negatively to an increase in interest rates. We will seek to verify this part of the chapter the behavior of interest variables, consumption and inflation in the Brazilian economy after the adoption of inflation targeting...

16 Apr 2015

Immigrants and the development of small-scale market production

Case study - 3 pages - Business strategy

The Santa Catarina historiography describes the process of occupation of the western part of the state as a result of the signing of the "limits of agreement between the Paraná and Santa Catarina" in 1916 and the completion of the stretch of railroad São Paulo-Rio Grande (Cabral, 1970). The...

13 Apr 2015

Strategic Management - Critic of management models

Case study - 2 pages - Business strategy

Porter's Five Forces model is designed with a focus on factors that built up the competitive advantage of a firm within the market (Afuah, 2003). It has achieved significant success in analyzing the industry in general and forms a very useful tool for assessing a company's own stability...

13 Apr 2015

Production and Delivery of Five 800-Seater Aircrafts Model 702

Case study - 6 pages - Business strategy

The virtual management system will require that each firm have teleconferencing equipment that is also functional. Due to the time differences between the locations of the four firms involved in the overall production process, there will be need for stretching the day hours in other regions so as...

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