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20 Jul 2021

The Lego Group strategy

Case study - 12 pages - Business strategy

LEGO is an international group founded in 1932 in Denmark. Under the legal form of a Société Anonyme, the LEGO Group was created by Ole Kirk Christiansen. This toy company takes its name from its founder, who was inspired by his native language (Danish) from the term "leg godt" which means "play...

18 Jul 2021

The Accor Group Strategy

Case study - 12 pages - Business strategy

Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient...

13 Jul 2021

Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix

Case study - 6 pages - Business strategy

Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450 million euros...

10 Jul 2021

The Impact of the Demand Planning Process on the Company's Performance

Case study - 17 pages - Business strategy

All manufacturing organizations across all industries face a common problem of balancing supply and demand. This problem is further accentuated in the context of fast-moving consumer goods organizations due to the high demand for product availability. With much research on solving this problem,...

17 Jun 2021

Store Check Competitors and Competitive Offers on The Market of Chocolate

Case study - 3 pages - Business strategy

There are many existing brands in our chocolate market. We will therefore mainly take the best-known ones: - Nestlé - Lindt - Milka - Ferrero rocher - Kinder - Poulain - Côte d'or - Monbana - Leading brands (marque repère) in the...

01 Jun 2021

Outsourcing: the success keys

Practical guide - 5 pages - Business strategy

Outsourcing has become one of the most strategic tools commonly used in the corporate world. Being a fairly new strategy, many do not yet know how to apply it effectively. Indeed, most companies using this tool have only seen the tip of the iceberg and venture into an area they do not know and do...

08 May 2021

Unilever in Vietnam: The "Perfect Village" - Should Unilever try to replicate the PV model in other countries?

Case study - 4 pages - Business strategy

Unilever has successfully penetrated the Vietnamese market and made significant profits despite the geographical and cultural challenges it faced in this region, which are predominantly rural. This success was not a coincidence but rather the product of a thoughtful, sustainable living plan that...

22 Apr 2021

Levendary Café: The China Challenge - Christopher A. Bartlett and Arar Han (2013) - What changes should the new CEO make to manage the company's international operations better?

Case study - 2 pages - Business strategy

Despite the promising growth achieved by Levendary Café in China, under Louis Chen's management, within a year and a half of launching its operations in this fertile market (see appendix 1), the company is in crisis because of Chen's recent approaches, who rebelled against the decisions...

18 Feb 2021

Analysis of the strategy of the American company Netflix

Case study - 5 pages - Business strategy

Netflix, an American company, founded in 1997 by Reed Hastings, is the first company to offer DVD rental by mail from an order placed over the Internet. This desire to offer unlimited access to cultural content without having to travel is the result of a strategy of sophistication of the "DVD"...

25 Jan 2021

ATB - Digital disruption in the parking meter industry

Case study - 3 pages - Business strategy

This case study aims to show the effects and impacts of a disruptive innovation in the market. In this practical case ATB is a leading and dominant company in the parking meter market. For more than 30 years, the company has specialized in the manufacture and distribution of parking meters for...

19 Sep 2020

Critical analysis of ExxonMobil and British Petroleum

Case study - 12 pages - Business strategy

ExxonMobil is an American multinational, with its corporate headquarters in the city of Irving in the state of Texas. It is considered a leader in the industry of energy and petrochemicals in all its fundamental characteristics, they operate facilities: managing all processes from manufacturing...

29 Jul 2020

PESTEL Analysis - Nike - published: 29/07/2020

Case study - 6 pages - Business strategy

Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...

15 Jun 2020

Business Plan for a Coffee Shop in Morocco - Agora Coffee Shop

Business plan - 7 pages - Business strategy

The business we propose is called 'AGORA Coffee Shop'. In our opinion, a coffee shop is not only a place of entertainment, it can also be a crossroad where people (students, professors, professionals, ...) can share ideas or debate on actual phenomenons. Therefore, inside the...

15 Jun 2020

Marketing Research Methodology - The case of the Fair Phone

Case study - 45 pages - Business strategy

We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...

26 Nov 2019

Assess the Online sales of fresh products in China - The case study of fresh products application (Freshippo)

Essay - 4 pages - Business strategy

With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet.

11 Aug 2019

Carrefour's logistics strategy

Case study - 9 pages - Business strategy

The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are many, and...

05 Aug 2017

New product report of SOOTHE Inc.

Case study - 7 pages - Business strategy

SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two...

05 Aug 2017

Megacorp's Crane Manufacturing company (CMC) operations analysis

Essay - 7 pages - Business strategy

Megacorp's CMC manufactures cranes which can be used for different factory and process line operations in various factories. They manufacture small and large cranes which are able to hoist different rectangular containers. For fifty years, the company has been relatively successful in the...

05 Apr 2017

Organizational behavior - Payment as motivation

Essay - 3 pages - Business strategy

Motivation, which can be defined as a psychological feature that drives an individual to act toward desirous goals, is a major topic of organizational behavior. With the increasing importance of work efficiency, more managers start to realize the existing issue of employee motivation. According...

22 Nov 2016

Ford Motor Company versus Subaru of America

Case study - 7 pages - Business strategy

When asked the question, "Who are the most profitable corporations in the world?" Ideas that come to mind may be pharmaceutical companies, banks, oil manufacturers, airlines, software companies, real estate corporations, but what about automobile manufacturers? The automobile sector for the US is...

06 Sep 2016

The success and strategy of Dell Computer

Essay - 4 pages - Business strategy

Dell Computer, founded in 1984 by Michael Dell, has experienced major international growth in recent years, and it continues to expand. The business model of the company is unique in that it was the first company to build computers and sell them directly to consumers, cutting away the middleman....

22 Mar 2016

Product mix: Head and Shoulder shampoo

Case study - 2 pages - Business strategy

Head and Shoulder shampoo is one of the brands of Procter and Gamble Company, which has a wide range of products. The company is a top notch in its field dealing with care and hygiene products aiming different market groups. The company has a well spread out product mix. In this regard the...

21 Mar 2016

The concept scoring matrix

Essay - 2 pages - Business strategy

The selection process for new products involves the first stage of concept screening and a second stage which entails concept scoring. Screening is normally quick and approximately evaluates different alternatives so as to remain with a few viable ones for scoring. The concept scoring solves the...

21 Mar 2016

Analysis of the investment environment of UK with regard to the Nelly Capital business

Essay - 6 pages - Business strategy

Traditionally, the investment climate in a country or in the world refers to the prevailing financial and economic conditions that affect the investors in a place. In this case, an investor is an individual or institution that is willing to lend money to an operating business in order to get a...

21 Mar 2016

Effects of piracy on cruise ships' business

Essay - 1 pages - Business strategy

Smooth Sailing, a private cruise ship company, has seen a decline in performance due to an increased presence of pirates in the area in which it cruises. This has contributed significantly to the decline of its overall sales value and presently it has seen a decline of about 30 percent of its...

03 Mar 2016

Customer value creation: The case of Beats Electronics

Case study - 3 pages - Business strategy

Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This...

08 Feb 2016

Information technology benefits in e-supply chain coordination

Essay - 4 pages - Business strategy

Information technology (IT) has enhanced Improvement of the customers' services. Fast services to the customers get enhanced resulting to customers' satisfactions leading to more sales thus high profit. IT reduces the time cycle right from the acquisition of the inventories to the...

14 Oct 2015

Strategic planning at United Parcel Service

Case study - 3 pages - Business strategy

This case is about strategic planning at United Parcel Service (UPS). UPS was created by Jim Casey in 1907. The company is the world's largest package-delivery company and a leading global provider of specialized transportation and logistic services. The aim of the company, focused on efficiency...

16 Sep 2015

Implementing POS System

Essay - 2 pages - Business strategy

Finish Line is a small bar with a big problem. Mr. Prescott is losing more money than making in sales each month, due to employee theft. Over pouring, over/undercharging, run a tab without a credit card, giving away to customers and drinking on the job are stealing, intentional or not.

16 Sep 2015

Corporate investment banking : Barclays bank group

Case study - 2 pages - Business strategy

Multinational companies have looked to improve their products and come up with the best strategies in order to compete with other companies. One of the main aspects that the multinational companies look to improve is the innovative strategies and the best methods that can transform and change the...