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16 Aug 2022

Amazon : Strategy and Business Policy

Case study - 3 pages - Business strategy

The chosen organization is Amazon. This is a global multinational company that has been incorporated in the United States. The company's headquarters are in Seattle, the United States. Amazon focuses on e-commerce and has also ventured in other areas of emerging technology include artificial...

04 Aug 2022

Fintech: Between Synergy and Power Struggle in the Banking and Financial Sector

Dissertation - 38 pages - Business strategy

This thesis examines the future of fintech integration within a complex financial ecosystem. It explores the impact that these have and will have in the future on the market. Through a literature review divided into three research questions combined with a qualitative approach, we will try to...

24 Jul 2022

Strategic Analysis of Microsoft

Case study - 7 pages - Business strategy

Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...

07 Jun 2022

SWOT Analysis - Lafuma

Case study - 5 pages - Business strategy

Lafuma is one of the forerunners in the field of outdoor sports equipment. It is a French sports and leisure equipment designer and manufacturer created in1930. The company has evolved over the years. In fact, the brand introduced metal frame backpacks in 1936. In 1954, the company launched into...

28 Mar 2022

Strategic Analysis - Tesla Inc.

Case study - 10 pages - Business strategy

The strategic analysis of an organisation is significantly important for the success in its endeavors. The success of organisation is greatly dependent on the management that plays a vital role in the decision-making and their decisions facilitate the achievement of organisational goals and...

22 Mar 2022

World Trade Business Game - Austria, Malaysia, Bolivia - Gas, Timber

Tutorials/exercises - 16 pages - Business strategy

This document is a comprehensive analysis of 3 country potentials in terms of international trade globally, and specifically in the timber and gas markets.

11 Feb 2022

Corporate Strategy, Pernod Ricard : analysis and scenarios

Case study - 11 pages - Business strategy

In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...

03 Jan 2022

The different types of business strategies

Course material - 7 pages - Business strategy

Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...

03 Jan 2022

Internationalization and entry modes

Course material - 4 pages - Business strategy

The liability of foreignness (LOF) is the "natural" disadvantage a foreign company has compared to local competitors on a local market. The LOF arises from the unfamiliarity, relational, and discriminatory hazards that foreign firms face over and above those faced by local firms in the host...

03 Jan 2022

Country market studies

Course material - 4 pages - Business strategy

Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...

27 Nov 2021

Strategic study of the Total Group

Case study - 8 pages - Business strategy

The energy market is one of the largest in the world. Indeed, energy in all its forms is essential for humans and their survival. Thanks to energy, men can eat, heat and bathe themselves, thus meeting so-called essential needs. On a daily basis, humans use many forms of energy, solar power, wind...

21 Nov 2021

Promotion and career management - A Harvard Business Case

Case study - 3 pages - Business strategy

First and foremost, Boulos is an elitist: he is a self-made man by starting from the bottom to reach high-ranked social hierarchy. He does his best to improve everything he is undertaking and mainly overtaking his counterparts. This ambitious mind-spirit dates to his childhood. By regarding...

20 Nov 2021

Nestlé Strategic Analysis

Case study - 3 pages - Business strategy

Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. While the founder's basic idea was to produce powdered milk that could help mothers who could not breastfeed to feed their newborns, it now specializes in...

18 Nov 2021

Strategic study of the Renault-Nissan alliance

Case study - 3 pages - Business strategy

In 1999, the chairmen of Renault and Nissan, L. Schweitzer and Y. Hanawa, signed an agreement to link their two companies. Renault purchased 36% of the capital of the Japanese company and 100% of its financial subsidiaries in Europe. This alliance has experienced strong growth, which has enabled...

12 Nov 2021

Strategic Analysis - Meta, the new name of the Facebook Group

Case study - 4 pages - Business strategy

Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...

20 Jul 2021
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The Lego Group strategy

Case study - 12 pages - Business strategy

LEGO is an international group founded in 1932 in Denmark. Under the legal form of a Société Anonyme, the LEGO Group was created by Ole Kirk Christiansen. This toy company takes its name from its founder, who was inspired by his native language (Danish) from the term "leg godt" which means "play...

18 Jul 2021

The Accor Group Strategy

Case study - 12 pages - Business strategy

Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient...

13 Jul 2021

Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix

Case study - 6 pages - Business strategy

Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450 million euros...

10 Jul 2021

The Impact of the Demand Planning Process on the Company's Performance

Case study - 17 pages - Business strategy

All manufacturing organizations across all industries face a common problem of balancing supply and demand. This problem is further accentuated in the context of fast-moving consumer goods organizations due to the high demand for product availability. With much research on solving this problem,...

17 Jun 2021
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Store Check Competitors and Competitive Offers on The Market of Chocolate

Case study - 3 pages - Business strategy

There are many existing brands in our chocolate market. We will therefore mainly take the best-known ones: - Nestlé - Lindt - Milka - Ferrero rocher - Kinder - Poulain - Côte d'or - Monbana - Leading brands (marque repère) in the...

01 Jun 2021
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Outsourcing: the success keys

Practical guide - 5 pages - Business strategy

Outsourcing has become one of the most strategic tools commonly used in the corporate world. Being a fairly new strategy, many do not yet know how to apply it effectively. Indeed, most companies using this tool have only seen the tip of the iceberg and venture into an area they do not know and do...

08 May 2021

Unilever in Vietnam: The "Perfect Village" - Should Unilever try to replicate the PV model in other countries?

Case study - 4 pages - Business strategy

Unilever has successfully penetrated the Vietnamese market and made significant profits despite the geographical and cultural challenges it faced in this region, which are predominantly rural. This success was not a coincidence but rather the product of a thoughtful, sustainable living plan that...

22 Apr 2021

Levendary Café: The China Challenge - Christopher A. Bartlett and Arar Han (2013) - What changes should the new CEO make to manage the company's international operations better?

Case study - 2 pages - Business strategy

Despite the promising growth achieved by Levendary Café in China, under Louis Chen's management, within a year and a half of launching its operations in this fertile market (see appendix 1), the company is in crisis because of Chen's recent approaches, who rebelled against the decisions...

18 Feb 2021
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Analysis of the strategy of the American company Netflix

Case study - 5 pages - Business strategy

Netflix, an American company, founded in 1997 by Reed Hastings, is the first company to offer DVD rental by mail from an order placed over the Internet. This desire to offer unlimited access to cultural content without having to travel is the result of a strategy of sophistication of the "DVD"...

25 Jan 2021
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ATB - Digital disruption in the parking meter industry

Case study - 3 pages - Business strategy

This case study aims to show the effects and impacts of a disruptive innovation in the market. In this practical case ATB is a leading and dominant company in the parking meter market. For more than 30 years, the company has specialized in the manufacture and distribution of parking meters for...

19 Sep 2020
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Critical analysis of ExxonMobil and British Petroleum

Case study - 12 pages - Business strategy

ExxonMobil is an American multinational, with its corporate headquarters in the city of Irving in the state of Texas. It is considered a leader in the industry of energy and petrochemicals in all its fundamental characteristics, they operate facilities: managing all processes from manufacturing...

29 Jul 2020
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PESTEL Analysis - Nike - published: 29/07/2020

Case study - 6 pages - Business strategy

Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...

15 Jun 2020
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Business Plan for a Coffee Shop in Morocco - Agora Coffee Shop

Business plan - 7 pages - Business strategy

The business we propose is called 'AGORA Coffee Shop'. In our opinion, a coffee shop is not only a place of entertainment, it can also be a crossroad where people (students, professors, professionals, ...) can share ideas or debate on actual phenomenons. Therefore, inside the...

15 Jun 2020
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Marketing Research Methodology - The case of the Fair Phone

Case study - 45 pages - Business strategy

We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...

26 Nov 2019
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Assess the Online sales of fresh products in China - The case study of fresh products application (Freshippo)

Essay - 4 pages - Business strategy

With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet.