Analysis of the advertising campaign of the new Toyota Picnic

Extract

[...] The car looks far ahead, it projects long term and of course, takes us on this perspective (investing in a vehicle that is well worth it). We advance straight ahead towards the evolution of technology innovation. The calm that emerges from advertising (while school is generally a noisy), the green lawn, flowers, the freshness of the morning, the beautiful blue sky highlights an ecological aspect. The image of the vehicle is that it does not pollute instead it respects the environment. So far, the environment could hardly be taken into account when making vehicle. [...]

[...] Analysis of advertising: the Toyota Picnic Introduction Technology, progress, innovation carriers are terms from the late twentieth century. They continue to be enhanced by advertising, as can be seen through that of Toyota, Japanese automaker, which opened its first factory in France in 1999.Toyota is trying to promote its vehicle that can carry 6 or 7 people comfortably, this is an innovative model and a wealth of technology. It tries not only to know the brand through this vehicle, competition in this market in France is strong, but also make people want to push the act of purchase through this new offering filled with progress and innovation. [...]

[...] This advertising targets large families who could be the present or future customers of new addicts seeking the latest technology or innovation. The purpose of this advertising is to promote the Toyota picnic and push the act of purchasing. The communication problem was: How Toyota will achieve its twin goals; cognitive and conative both while the competition is fierce and that Toyota is not necessary a leading brand in the French auto market. One can therefore say that the advertisement have the communication problem. [...]

[...] We can see in the left corner that the sky is pale blue. Below, an old school made ​​of bricks (left the elementary school girls and right of the public school boys), pale orange color with a light reflecting effect on the bricks (the sun in fields outside Before this school there are children and their parents. Most children are held by the hand. Another element to the school, in the foreground, a metallic gray car, with doors and the trunk opens, facing right it is parked. [...]

[...] The hook is used to attract capital in the eyes of people seeing the ad and then put the car in connection therewith. Moreover, the black background refers to the color of the road. It is as if by a process of symmetry, the car pictured above was represented by lower symmetry with two words that speak volumes about the car already, to enable better understanding of advertising. In the last part we will explain what was the ad trying to focus; simplicity, originality and effectiveness? [...]