The Wine Industry - Dissertation presentation

Extract

[...] METHODOLOGY Objectives of the Qualitative Survey To understand the behavior and reactions of professionals in the French wine market, especially in response to emerging competitors like China, and to identify economic and other factors influencing their choices. Study field To understand the current dynamics and future of the wine market, focus on professionals' responses to ongoing challenges in traditional markets like France and Italy. Interview Structure Duration: 1 to 1.5 hours. Participants Grouped into three categories - Production experts, Distribution professionals, and Knowledgeable consumers. DATA ANALYSIS This section presents the core findings from our research interviews, focusing on analyzing interview transcripts to objectively outline key insights from wine industry professionals on production, distribution, and consumption. [...]

[...] • Innovation Amidst Tradition: • Global Dynamics: Wine Production and Emerging Markets: A distribution in constant segmentation Supermarkets play a crucial role in wine distribution, providing a broad market reach from casual drinkers to connoisseurs. A rise in offerings traditional regions boosting tourism. from nonaimed at Internet Revolutionizing Wine Trade: Online Platforms Transforming Market Dynamics Disparate and complex consumption Changing Consumption Trends • Pandemic Impact • Uncertain Future DIRECTION FOR THE RESEARCH Key Research Propositions Market Dynamics Production Influences Supermarkets' Internet Influence Transformation Changing Consumption Trends METHODOLOGY EPISTEMOLOGICAL APPROACH Adopting an interpretative approach, focusing on the perspectives of wine market stakeholders (producers, sellers) to understand their motivations and actions. [...]

[...] Appreciation of Stakeholders Acknowledgment of interviewees' vital role CONCLUSION Our study has thoroughly examined the complex changes and challenges within the wine industry, notably under the influence of the Covid-19 pandemic. While the pandemic initially disrupted the industry, it accelerated existing trends, especially in digitalization and global market competition. [...]

[...] Third in global wine production with a 16% market share. Home to approximately 85,000 wine farms and 500,000 jobs in the sector. Research result France's Market Position STRONG POSITION • Diverse Terroirs • Wine-making Excellence • Climate Change Adaptation SUSTAINED DEMAND AND STABILITY • Global Demand • Stable Production • Balanced Export Dependency • Domestic Consumption Support Research result Competitive Pressure on French Wine Production INCREASING GLOBAL COMPETITION SHIFT IN GLOBAL LEADERSHIP Challenges Ahead: France's Position in Global Wine Market Under Threat Market Dynamics Shift: China, Russia, and Argentina Impact, Spain Overtakes France in Wine Production Rankings Research result Growth Opportunities in the Wine Industry: The Rise of Organic Wine Local Market as a Solution Shift in Consumption Trends Organic Wine as a Key Trend Research result Digital Transformation in Distribution The growth of digital platforms Enhanced Consumer-Producer Connections Expedited Shift to Online Sales Research result Speculation and Market Impact Impact of Emerging Economies Low Price Elasticity in Luxury Wines Market Division Due to Trend: Research result COVID-19's Long-Term Impact COVID-19 CISIS POSITIVELY IMPACTS THE WINE MARKET INDUSTRY'S DIGITAL TRANSFORMATION Strategic Recommendations for the French Wine Industry Promotion Promotion of Local Varietals Strategic Partnerships Market for Domestic Limitation Time Constraints Acknowledgment of the main regret: not having more time for in-depth exploration. [...]