Consult more than 14111 documents with no limitation. our subscription options

Can't find what you are looking for? Order a tailor-made document!

Let's try
  • Number of pages
    4 pages
  • Language
  • Format
  • Publication date
  • Updated on

Online reading

with our online reader

Content validated

by our reading committee
Similar documents
  • Apple's marketing strategy - published: 22/11/2010
    Case study from 3 pages - Services marketing
    For a long time, products from Apple were not highlighted in advertisements in France. The launch of its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand name. Apple is trying to strengthen its corporate...

Interested in a more recent version of this document?