Communication strategy, Audi, development , communication marketing
In the recent past, UK's car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication marketing strategies. What is meant by this is application of the appropriate media and messages with the aim of communicating the information to the targeted UK market successfully. There are basic things that may be needed by customers from different places in the UK. Despite their needs their preferences and tastes of a product always vary from one customer to another. The explanation for the difference lies in geographic, culture and socioeconomic environments. These are state in which the goods are consumed.
The sociological and location factors influence the consumer's behavior and directly apply to communication. Audi has got many customers in UK market inclusive of billionaires, and others are aged below 30 years. The statistics have been pointed out specifically to show that customers in this market change. Studies done in the past have revealed that decision making, purchasing criteria and channels of communication are different with the younger customers than the generation of the past who got wealth in the post cultural revolution.
[...] Summary and Recommendation From this report, Audi employs various strategies in its communication. For instance, Audi as a brand has won the consumers' loyalty and trust. This has been possible because of its consistency and reputation in the market. As reflected to be the brand possessing quality content, consumers despite other factors still buy its brands at high prices. To be specific, Audi's brand value is of great essence; it reflects its value, comfortable and is displayed as gold content that forms the basis to be premium when compared to others. [...]
[...] Another key point to the brands localization was social marketing. With the efforts of Audi's integration into the market, not only in the products and technology and other localization aspects but also inclusion of emotional aspects in the localization process, it made a contribution in the environmental protection field. It also contributed to the undertakings of social welfare. These activities as a whole: consumer, Audi brand, their connection, virtually narrow the distance between the public and Audi brand. Audi has scored high in marketing its brand and has managed to integrate social and internal resources. [...]
[...] From the time Audi came into existence, Horch made his point of attraction, which is the production of high quality. As his firm's appearance, technology and performance improved Audi also earned a name. In 1969, the Volkswagen group under Audi with the support of finance by the public moved to another level of a fast development track. Three years from this operation, its expansion in the UK market continued and advanced in technology with the aim of producing cars of high quality. [...]
[...] At this level in the UK market, Audi was prescient. They produced vehicles of high quality and were consistent and continuous. Brand building and brand marketing forms an integration of the continuity improvement mainly displayed in the UK markets and improved levels of services. Success of marketing band had a direct impact on the creation of awareness of luxurious brand and loyalty of consumers, and none of the luxury car firms could be overlooked. As the loyalty of the brand is majorly because of the domestic customers, improvement of quality services and establishment of a good name is of great essence. [...]
[...] This has been done by use of different communication themes, noble positioning, upscale and luxury. Audi has its key points being brand positioning, public relations, advertising, event marketing, combined in different ways, employment of an integrated system of the market and smart. Audi has gained market advantage by use of marketing strategies that are integrated and integration of all marketing tools and elements (Proctor, 2000). Advertising forms the most appropriate and effective way of transmission in brand competition. As a firm is more competitive and posses an important brand, then advertisement of that brand is more profound. [...]
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