With full control of its three businesses, Fresh Dairy Products, Beverages, Biscuits & Cereals, Group Danone seeks to grow and help people live better by providing them with better food, varied tastes and healthy pleasures.
Group Danone is recognized for the dynamism and power of its brands. It has a world-leading position and is: No.1 in the market for Fresh Dairy Products, No.1 in the market for packaged water and No.2 in the market of Biscuits & Cereals. It has, thanks to a portfolio of major international brands, very strong local positions.
Four brands represent over 50% of turn over of the Group. Danone, world leading brand of fresh dairy products, LU second in the market for biscuits and cereals and Evian and Volvic are two of the four biggest global brands of bottled water.
Major players in local markets are Wahaha, leader in China and second largest brand of bottled water in, Aqua leader in Indonesia and world's leading brand of packaged water, Dannon in the United States and Villa del Sur in Argentina.
The humane policy of the Danone Group has always been guided by the belief that economic performance and development of men are related. That ambition is now part of a context of increasing internationalization, which opens new fields of reflection.
Tags: International business of Danone Group, competitors, global market strength
[...] Eastern Europe VI. Western Europe Bibliography Introduction With full control of its three businesses, Dairy Products, Beverages, Biscuits and Cereal Products, Groupe DANONE is committed to grow and to improve men's lives by providing them with better food, varied tastes and healthy pleasures. Groupe DANONE is recognized for the dynamism and strength of its brands. It has a global leadership position as it is: - No in Fresh Dairy Products - N ° 1 in packaged water - No in Biscuits and Cereal Products It owes its position of leadership to a major international brand portfolio, and some very strong local positions (about 70% of worldwide turnover is made with products which lead in the home country) - World famous brands Four brands represent over 50% of the turnover of the Group: - Danone : the first global brand of fresh dairy products - LU: second global brand of biscuits and cereal snacks - Evian and Volvic are two of the four world's leading brands of bottled water 2 - Major players in local markets - Wahaha, a leader in China and second largest brand of bottled water; - Aqua , leader in Indonesia and the biggest global brand of packaged water; - Dannon in the United States, - Villa del Sur in Argentina - International activities (outside EU) as of 31/12/2001 The humane policy of Groupe DANONE has always been guided by the belief that economic performance and the development of men are related. [...]
[...] Giving responsibilities, real autonomy and freedom of expression is the best way to involve people in its success, and to make it as theirs In Central Europe and Western Europe, it recruited 500 managers each year, including 300 graduates. Since 1997, over 280 graduates from all countries have benefited from the international hiring program in Europe, in all areas: purchasing, sales, production, marketing, human resources, R & logistics, and technology . DANONE is obviously aware of the level of professionalism of its employees, but pays particular attention to developing their skills. For that, it offers them the opportunity to continuously participate in special training programs. [...]
[...] Latin America • A turnover of 1 billion Euros, which represents of total turnover. • Danone, Latin America, employs 11,718 people and is: - # 1 in Dairy Products - No in Biscuits and Cereal Products - No in the conditioned water Its main brands are LU, BAGLEY, Bonafont, VILLAVICENCIO, DANONE and THE SERENISIMA. The Americas Zone is an area of business development for Groupe Danone, with Danone (Dannon in the U.S.), Evian and LU . Groupe Danone is also present through and prestigious local brands such as Bagley, La Serenissima or Villavicencio in Argentina, Paulista in Brazil, and Bonafont in Mexico . [...]
[...] In addition, there is a real "garden" of skills and talents conducive to business development. Asia Pacific is a priority for Groupe Danone, which employs 40,000 people in eight countries in this area. The Group has developed very quickly, and the hopes to grow faster in the future. It is convinced that its success relies on men and women, and it bases its strategy around the development of managers. For example, sales internship in management is at the heart of its approach. [...]
[...] North America The turnover is 1.5 billion Euros, representing 11% of the total turnover. Danone North America employs 4,729 people and is: - No tie in the Fresh Dairy Products - No in the conditioned water Its main brands are Evian, Dannon, Sparkletts, and STONYFIELD FARM. International experience is common in North America, for the juniors who need to integrate the expertise and best practices of the Group, as well as for high potential senior managers. IV. Asia Pacific The turnover is 2.1 billion Euros, representing 15% of the total turnover. [...]
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