Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars.
The electric / hydrib cars are becoming more and more important for car producers, customers and also governments. Indeed, as we all know environment issue are nowadays-main issues that citizens and every actor are taking in consideration. Moreover, as we also all know, cars participate actively to global pollution in earth. The Carbone dioxide that produces car motors is a problem for public health that we have to solve.
To illustrate this statement we can take the example of plenty of important cities that are trying to reduce the number of cars in their centers. London made it since many years with a taxes that driver have to paid in order to use their car in some areas. In France also, mains cities as Paris or Lyon have the willing to favors public transportation against cars. Even if, this politic is was also support because of the space saturation in big cities, the ecological issue stay very important.
[...] Indeed, electric cars are a niche market so they are few competitions. The first proactive motive to export electric cars to the US market is the potential profit and growth that can provide this market. Indeed, it represents one of the most important cars market in the world. We can illustrate this with one feature: for the ten first months in 2013 more than 12,98 millions of cars have been sold in the US. That shows the good potential for selling our cars there and even if it is an important country in terms of population, Americans really enjoy cars that are another good point. [...]
[...] What type of market entry modes should the French car manufacturer consider? Explain your reasons? What would be the limitations of acquisition as an entry strategy? Explain how exchange rates and inflation may affect the way you price the product? Conclusion Sources : www.oboolo.com Introduction Our subject here is to set up an international marketing plan to export electric / hydrib cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid / electric cars. [...]
[...] It is the real important cost for exporting our cars. Indeed, the main part of the electric cars production is French and a part in the other countries of Europe. In France, they're different firm specialized in electric cars assembly as in Mans”. The cost of the transport will be added at the expensive electric technologic that will lead to less competitive product www.oboolo.com What economic and political barriers would impact the export of cars to the US? The exportation of cars to the US can be influenced by different factors in the economical and political fields. [...]
[...] That is to say, for a niche market as the hybrid and electric cars it is complicated to have important sell in a small country as France. (French population: 70 millions of people). The US market will be appropriated for our niche market. The last reactive reason is the unsolicited US demand for those types of cars. Indeed, for example in California with the strict regulation on cars population and the people willing on less population, the offer sometimes can't answer to the demand. [...]
[...] Then we will see what influence would culture have on the international marketing strategy, then the entry modes that should the French car manufacturer consider. Moreover we will see what would be the limitations of acquisition as an entry strategy and finally how exchange rates and inflation may affect the way you price the product 1 “Bolloré signe un contrat d'autopartage de voitures électriques aux www.voitureelectrique.net 12/06/ www.oboolo.com Prioritize the reactive and proactive motives for exporting this product abroad and discuss the most critical barriers to the process of exporting? [...]
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