Juico company, hospitals market segment, juice, patient's health, blue ocean strategy
The Juico Company aims to adopt the blue ocean strategy by pursuing differentiation in the new hospitals market segment. The private hospitals will form a new demand for the juice, which will enhance the patient's health. The strategy will create great value for the Juico Company, the hospitals, the patients by opening up new demand and making the competition irrelevant (Wheatley, 2015). The Juico Company will adopt frameworks and online tools to enhance its ability to produce and capture blue oceans.
[...] The online community will be given optional survey questions based on the effectiveness, improvement of ideas, success and recommendations on Juico juices. The answers to the questions will be addressed by the Juico company's online representative. The representative will respond to questions from the customers and make reports of the recommendations made by the clients. SurveyMonkey forms an excellent tool for delivering research questions to the online community to assess the success of the offered product. vi. Repositioning Competitor research Juico juice is a new product in the juice market offered to the hospitals. [...]
[...] Perceptual map The perpetual map for the Juico juice is to fill the gap in the supply of slow recovery juice in the hospitals. The map is based on the customer's perception of the Juico juice. The Juico juice will use the buyer perception to place itself as a trusted producer and supplier of healthy juices (Wheatley, 2015). viii. Final recommendations The recommendations for the managers is to allow increased implementation of online tools beyond the sale promotion efforts or ‘short term promotion'. [...]
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[...] E. (2014). Introduction to International Marketing; Case study Using social networking tools for internaitonal marketing. Wiley. Wheatley, E. W. (2015). Repositioning the Marketing Curriculum. In Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference (pp. 137-140). Springer International Publishing. [...]
[...] The Public and patients use complementary medicine for treatment, for health maintenance or prevention of chronic illnesses or minor ailments. There is an increase in the employment of Reiki in the UK for the treatment of diseases, especially the life-threatening illnesses. Benefits of Reiki are being appreciated by the UK community, largely on a voluntary basis. For example, the University College Hospital in London has employed practitioners to offer Reiki to patients (Rahbar & Abdul Wahid, 2011). Reiki is also being used to treat families and carers of patients. [...]
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