Solar energy is a market that has been growing for the better part of twenty years. Japan, Germany, and the United States account for more than three quarters of solar panels installed in the world. These countries are at the forefront of this paradigm shift to alternative energy. With very good incentives and government subsidies, people can afford solar panels now more than ever. And, with the production of photovoltaic cells peaking, the price is only going to drop, as supply will eventually outweigh demand. Currently, the government is doing a decent job at keeping the prices somewhat low with their incentives, and California is doing their part by offering even more savings on top of the federal credits (See Section II for information regarding State and Federal incentive plans). Along with these amazing incentives and tax credits is the fact that customers will save on all future electricity bills and recover the cost of installation in the long run.
[...] In addition: other funds from United States Small Business Administration as well as local banks Marketing Analysis and Marketing Plan Projecting our short and long term goals and objective Marketing, strategy, research and target market analyses, competitive analysis Forecasting for growth strategy plan Locating our offices and warehouses and hiring employees Since our business is plan is to operate within state of California, we will locate our Northern California office and warehouse in San Francisco, and Southern California office and warehouse in Los Angeles Hire qualified, energetic, as well as environmental passionate people Identifying our target market Our primary target market are mostly middle class California home owners People who are environmental cautious as well as people who want to save on energy bill in a long run Our secondary target market as our business grows owners of small rental building and small business owners. [...]
[...] This company offers a 25-year warranty on panels. MC Solar Engineering provides PV mounts. This company can also install solar systems on any type of roof. They offer a 24-hour telephone service that allows customers to get help at their own convenience. Weaknesses: Their weakness is that they only offer service to one region, which is the Bay Area. Being that they serve a small region, there's no expansion within the company. They also do not offer prices on products on their website. [...]
[...] An organizations carbon footprint, defined as the “measure of the impact our activities have on our environment, in particular climate change,” is a definite concern for any company trying to go green and minimize any negative effects on the environment (Carbon Footprint, 2008). Furthermore, the primary footprint is a measure of direct emissions of CO2 from burning fossil fuels while the secondary footprint is a measure of CO2 emissions from the whole lifecycle of products consumers use (Carbon Footprint, 2008). [...]
[...] There are a lot of potential customers that look for financing when they plan to spend a lot of money. Threats: The main threat for this company is competitions that offer solar systems to a larger geographical region such as the whole United States and Europe. Because Wild West Solar only offers service to a small region, they will not make much profit as other competitors would make. SWOT Analysis on MC Solar Engineering Strengths: Their strength is that they are an established company. [...]
[...] BCG Matrix In the BCG matrix, we consider our company to be question marks going towards the stars. We are in the question mark stage because we are a new company and we will not make as much profit as we hope for in the first few months to a year. We are in the question mark stage because we'll need funding to start the business, which can use a lot of cash. We also have low market shares because we're not well established yet. [...]
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