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Course materials in business strategy

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03 Jan 2022

The different types of business strategies

Course material - 7 pages - Business strategy

Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...

03 Jan 2022

Internationalization and entry modes

Course material - 4 pages - Business strategy

The liability of foreignness (LOF) is the "natural" disadvantage a foreign company has compared to local competitors on a local market. The LOF arises from the unfamiliarity, relational, and discriminatory hazards that foreign firms face over and above those faced by local firms in the host...

03 Jan 2022

Country market studies

Course material - 4 pages - Business strategy

Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...

16 Feb 2011
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Strategies of internationalization

Course material - 31 pages - Business strategy

Internationalization is generally defined as the intrusion of business into foreign markets and different economic geographies. This international presence can take many forms and be realized by several possible strategies. Indeed, if the internationalization of enterprises is unavoidable in most...

29 Sep 2010
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Risk Management: Evaluation of the risks

Course material - 8 pages - Business strategy

What is a risk? Risk, in insurance terms, is the eventuality of a loss or other adverse event that has the potential to interfere with an organization's capacity to fulfill its mandate, and for which an insurance claim may be proposed. What is risk management? Risk management makes certain...

29 Sep 2010
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Doing business in Poland

Course material - 10 pages - Business strategy

Located in Central Europe, Poland is a country of 38 million people in an area of 312,000 kmĀ². The country is bordered by Germany to the west, the Czech Republic and Slovakia to the south, Ukraine, Belarus and Lithuania to the east, and the Baltic Sea and Kaliningrad Oblast to the north. In 1989,...

28 Jun 2010
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Innovation: An advantage for companies

Course material - 7 pages - Business strategy

Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to be able...