Benetton Group is present in 120 countries around the world. The Group produces around 115 million garments every year. Its has a retail network of 5,000 stores around the world and a total turnover of 1.8 billion euro. Benetton Group's corporate headquarters is located at Villa Minelli in Ponzano, about 30 km from Venice. The villa was acquired by Benetton in 1969, from the mid 1980s Villa Minelli became the headquarter of the Group and home of all the strategic functions. Benetton has an international style that combines color, energy and practicality. United Color of Benetton is an Italian Company formed by three brothers and a sister. Luciano was in charge of marketing, Guiliana directed the design department, Gilberto administration and finance and Carlo production. Luciano Benetton lost his father in 1945 he used to sell newspaper but in the sixties he and his sister Guiliana opened a small pull-over company. In 1963 Benettons opened their own shops, creating a network of exclusive distributors and using sub-contractors.
[...] The company's major international operations Location Today, the Benetton Group is present in 120 countries around the world. Last opening: September 16th saw the inauguration of the new Benetton megastore in Paris located in one of the most beautiful historical buildings in Boulevard Haussman. In the presence of Luciano Benetton more than a thousand guests joined the celebration. Five floors of color, style and fashion provided the perfect setting for the evening. Numbers of stores 5,000 stores worldwide The development of Benetton's commercial organization has been supported by a major program of investment in megastores. [...]
[...] Motivi is a brand for Miroglio group that can create more problem to Benetton, for the similarity of the products. The biggest problem is for the Home market, Motivi in fact operate mainly in Italy. In a word they have stores in middle east and Europe H&M sell classics and basics to clothes that reflect the very latest international trends. Operating more as mass market is present in 22 countries and has more than 50.000 employees all working to the same philosophy: to provide fashion and quality at the best price. [...]
[...] By 1997 Benetton operates in 120 different countries, with the United Colors of Benetton label and Sisley in textiles. It has three main areas: “Benetton Sport System” (manages the ensemble of labels in the Sports fields), “Major distribution and Fast Food industries” and Investment” (investments in field's farm-produce industry, health foods, hydra-massage shower and tubs). In April 2006, Benetton launched a new online multiplayer game (www.benettonplay.com) whose goal is to help creative people to share their work within an online community. [...]
[...] Different names and brands - United Colors of Benetton A global brand, and one of the most well known in the world, United Colors of Benetton has an international style that combines color, energy and practicality. The women's wear, men's wear, children's wear and underwear collections offer a total look for everyday, for work and for leisure, in the city and outdoors. The brand is broadening its horizons, expanding into new areas of merchandise from Home Collection, kitchen accessories, terrycloth line, to baby products, new toiletries line, perfumes and exclusive watches. [...]
[...] After a visit form UNESCO official who stated “This is the United Colors Benetton decide to use this name officially. In 1986 two little black boys were united by a globe and a chain the peace symbol, this impact England, Argentina, Israel, Germany, Iran, Iraq, Israelis, and Arabs. The message was: all colours are equal just as all men are equal. In 1987 “Benetton World of Jeans” became the company's jeans slogan. In 1988 the campaign mixes cultures and legends for example: Adam and Eve, Joan of Arc and Marilyn Monroe, Leonardo de Vinci and Julius Cesar all captioned with the slogan: "United Superstars of Benetton". [...]
Online readingwith our online reader
Content validatedby our reading committee