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Thesis in business strategy 31 to 60

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31 Dec 2010
doc

Twingo by Renault, in Japan: A case study

Thesis - 8 pages - Business strategy

Launching a product in a foreign market requires thorough knowledge of that market. The objective is to introduce the Renault Twingo in the Japanese market. Such a venture cannot be successful without rationally assessing the strengths and weaknesses of the product compared to competitors, the...

31 Dec 2010
doc

French cosmetics in the United States

Thesis - 60 pages - Business strategy

The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...

31 Dec 2010
doc

Internationalization strategy of the Accor group

Thesis - 25 pages - Business strategy

Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor...

31 Dec 2010
doc

Dove: evolution of a brand

Thesis - 3 pages - Business strategy

Dove, a major market for hygiene and beauty, is part of the Unilever Group. As early as 1957, Dove was distinguished from its competitors, revolutionizing the brand in the medical world by launching a soap consisting of 25% moisturizer for sensitive skin. It defines it as, being...

31 Dec 2010
doc

Establishment of LVMH in China: A case study

Thesis - 22 pages - Business strategy

We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....

31 Dec 2010
doc

E-business - Analysis of iTunes

Thesis - 5 pages - Business strategy

iTunes Store is the leading platform of digital music sales since its launch on April 28, 2003 with three billion song downloads. Basically named iTunes Music Store, this online digital media store has expanded its original catalog to include videos and films, books, multimedia, games,...

31 Dec 2010
doc

The merger/acquisition of Air France-KLM

Thesis - 30 pages - Business strategy

The merger responds to a careful consideration of development opportunities. It must be justified by the creation of value. Air France and KLM agreed to merge in order to make a synergy primarily economic in nature. Indeed, the synergies in economy, business, by increasing their sizes, including...

31 Dec 2010
doc

Analysis: Failure of Carrefour in Mexico

Thesis - 11 pages - Business strategy

In 1994, Carrefour opened its first store in Mexico. A little over ten years later, the largest French retail brand announced its withdrawal from the country. While the implementation was very successful in other Latin American countries such as Brazil, and Argentina, the company failed in...

31 Dec 2010
doc

The establishment of 'Le Pain Quotidien ' in New York

Thesis - 13 pages - Business strategy

In the late 1980s, Alain Coumont, a Belgian chef, revolutionized the concept of the bakery with ‘Le Pain quotidien'. It is a place where you can find all kinds of organic products including different varieties of bread, which the customer may take away or eat, in a friendly atmosphere around...

31 Dec 2010
doc

Strategy and organization of the Ford group

Thesis - 14 pages - Business strategy

While developing a strategy, a company no longer considers each supplier, customer or competitor as enemies who will undermine its immediate benefits. Automakers around the world now share this vision, which is why they have completely changed the nature of their relationships with their...

31 Dec 2010
doc

Strategic analysis of Ryanair

Thesis - 20 pages - Business strategy

Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as a whole...

31 Dec 2010
doc

Strategy analysis of Johnson & Johnson

Thesis - 8 pages - Business strategy

The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...

31 Dec 2010
doc

Multi-field approaches of the company: Strategy of Adidas

Thesis - 16 pages - Business strategy

The choice of the international group Adidas has imposed itself. Indeed, we wanted to get better acquainted with the sports market since it has steadily increased over the past years. It still represents a certain future and substantial market share in the market of sporting goods. The company's...

31 Dec 2010
doc

Strategic analysis of 3M

Thesis - 5 pages - Business strategy

The core business of 3M is the production of adhesive tape. However this activity subsequently declined because of various factors including packaging, health, industry and transportation. It is through the acquisition of the production technology of 3M abrasives that it was subsequently able to...

31 Dec 2010
doc

The launching of the iTunes Music Store

Thesis - 7 pages - Business strategy

The iTunes Music Store (iTMS) created by Apple, which provides legal digital music downloads, revolutionized the music market through its MP3 technology. Since its launch, the success of iTMS continues to be confirmed by a large number of downloads on the online store. In February 2006 alone,...

31 Dec 2010
doc

Nivea For Men 'Summer Look'

Thesis - 4 pages - Business strategy

Today, metro sexuality is a trend gradually gaining momentum in our society. Men are not afraid to push open the door of a perfume shop to buy their shower gel or scented balm or moisturizing aftershave! The most audacious ones even dare to buy the anti-wrinkle masks or self-tanner and because...

30 Dec 2010
doc

An analysis of the Cartier group (2006)

Thesis - 8 pages - Business strategy

Cartier operates in an oligopolistic market. Thus, there are several suppliers available for the buyers. Moreover, this market targets clients by offering very specific products within a certain image that most of the other CSP cannot afford. Alain Dominique Perrin turned Cartier into a luxury...

30 Dec 2010
doc

An overview of the Kronenbourg Brewery

Thesis - 25 pages - Business strategy

With over 8 million hectoliters sold per year and nearly 32% of the market shares, ‘Brasseries Kronenbourg' or the Kronenbourg Brewery occupies the leading position in the beer sector in France and plays a pivotal role globally. We decided to study the mode of operation followed by...

30 Dec 2010
doc

Strategy and SWOT analysis for Lacoste

Thesis - 13 pages - Business strategy

Since its origin, the brand has been very famous and its model is impossible to circumvent, known under the name of code ‘1212', and remains everlasting. Although it has an international reputation, everyone associates it with a sports shirt whereas it is actually about a shirt, with the...

22 Dec 2010
doc

Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries

Thesis - 40 pages - Business strategy

Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...

21 Dec 2010
doc

International implementation of Caroll company

Thesis - 8 pages - Business strategy

In this paper, we will discuss the international presence of the French company Caroll. This company is present in the supplying market and has to develop itself in the international market and more precisely in the emerging countries such as China. Firstly,we will analyze the...

14 Dec 2010
doc

Burger King

Thesis - 7 pages - Business strategy

Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has set up...

13 Dec 2010
doc

PSA Peugeot-Citroen

Thesis - 9 pages - Business strategy

The story of PSA Peugeot-Citroen starts with the Peugeot's brothers when they started to provide accessories for clock factories in 1810. Lead by the industrial revolution, they rapidly began to build cars; the 100000th car was reached in 1925. In the 1970's, Peugeot took Citroen over and...

10 Dec 2010
doc

International Marketing: PepsiCo

Thesis - 2 pages - Business strategy

Since World War II, the world has changed increasing the exchange of goods, people and capital around the world. This is called globalization. In order to be able to compete on a global scale, firms have developed different ways of entering international markets. What are the main foreign entry...

09 Dec 2010
doc

Inter-nation marketing: Easy-jet in India

Thesis - 4 pages - Business strategy

Easy jet is one of the most surprising companies in the last decades. It's business model based on cheap price for a service that is supposed to be expensive made its success and is the base of the “Easy” strategy. Created in 1995 by Stelios Haji-loannou, Easy Jet is now one of the most...

09 Dec 2010
doc

International business in India

Thesis - 6 pages - Business strategy

The Maharaja Mac is unique, this burger can only be found in India. The McDonald's Big Mac is among the best selling consumer products in the world; it is even used by economists to compare market conditions in different countries, each year economists publish a chart with the different prices of...

03 Dec 2010
doc

Strategic analysis of Skype

Thesis - 23 pages - Business strategy

Change in patterns of communication has become usual, whether intended for professionals or individuals. Thus, the emergence of internet telephone has revolutionized communications but was limited by traditional difficulties of its technologies. Nevertheless, the market potential of IP telephone...

02 Dec 2010
doc

The TNT Group and its Sustainable Development: Strategy and Financial Analysis

Thesis - 55 pages - Business strategy

For many years, TNT has been communicating actively about social values and its social commitments, and neglecting to talk about its trade and transportation. Thus, the group seems to incorporate the concept of sustainable development in its business fundamentals. However, is this just a desire...

30 Nov 2010
doc

Strategy of growth of Hermes

Thesis - 2 pages - Business strategy

The strategy of Hermes is based on a relatively intense growth strategy. Indeed, Hermes uses 5 of the 8 existing growth strategies, in seeking to expand into new markets. Hermes has a strategy of globalization (and if necessary, carries out small adjustments to its plan, but does not alter the...

30 Nov 2010
doc

Nespresso and its information system - E-business

Thesis - 15 pages - Business strategy

The company was founded by Nespresso Nestle Group in 1986 with the aim of offering its customers quality coffee products. Since then, the company has continued to develop a selective distribution system and manage its brand based on luxury. The company catered to the popular concept of...