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Thesis in Business strategy

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03 Mar 2012

International Development and Strategy: Danone

Thesis - 6 pages - Business strategy

The mission provided by the group is to accentuate health through the food industry to the largest number of people From a strategic point of view, Danone's situation is unique. Danone created the Danone Research Institute which tries to find new products which benefit health. In...

26 Feb 2012

Strategic management of ZESPRI

Thesis - 10 pages - Business strategy

ZESPRI is an international company which is currently the leader in the industry. Their localization into the Bay of Plenty is part of its strategy, as 80% of NZ kiwifruit are produced there. The company is a leading marketer worldwide. They export in 60 countries, such as in China, Japan, and...

19 Feb 2012

Wells Fargo's Cross Selling strategies

Thesis - 7 pages - Business strategy

Wells Fargo is an American company and thus has to deal with the US government policy. Nowadays the latter is globally stable but the company must adapt to new education rules (such as educational loans), taxation, new technologies, access to property (real estate loans), and labor market....

21 Oct 2011

European integration process and its influence for business: Case of Danone

Thesis - 18 pages - Business strategy

Within the last decades, globalization has changed the face of the world with a shift from ‘nationalism and protectionism' to the idea of a ‘global village'. A new world economic order emerged and the regional and multinational trade agreements and free trade areas played a key role in...

16 Sep 2011

How does Peugeot build a competitive edge against Chinese and foreign car industry

Thesis - 10 pages - Business strategy

In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...

07 Sep 2011

Ikea in Russia

Thesis - 7 pages - Business strategy

Entering Russian market has often been hard for foreign companies; Russia is well-known for being a tough country in business. Some of those companies may make it achieve a certain success, but success does not come easily. In the following report we will see how IKEA entered Russia and the...

22 Aug 2011

Best Buy: Management at its best

Thesis - 4 pages - Business strategy

Best Buy is a Minnesota based company that started as the Sound of Music with gross sales of $173,000 in 1967 and grew to about $40-billion in under 40 years. With over 660 stores spanning Canada and the United States and 128,000 employees company wide, Best Buy (trading name: BBY) was...

29 Jul 2011

Why is it that some firms locate their investments close to their markets whilst others appear to have the luxury of a much greater choice of location?

Thesis - 7 pages - Business strategy

In a context of financial globalization and outsourcing, the choice of firms' location has become a complex issue. Indeed, some companies prefer to locate their investments close to their markets whereas others make the choice to establish themselves in the most appropriate country where ever it...

07 Jul 2011

Consumerism and Criticism: The Legacy of Henry Ford

Thesis - 4 pages - Business strategy

Looking at America today, it is not hard to see what one of the most prominent features is. From the suburbs of Westford to the packed streets of New York, the car is pervasive and ubiquitous in America. Looking at the American economy today, one sees much mass production and consumerism. The...

11 May 2011

The marketing strategies of organic fast food

Thesis - 22 pages - Business strategy

This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...

10 May 2011

Business Project: Champagne Armand de Brignac

Thesis - 11 pages - Business strategy

Armand de Brignac is champagne produced by the award-winning Cattier family, which has owned and cultivated vineyards in the Montage de Reims Terroir in the French Champagne region since 1763. Armand de Brignac Brut Gold is pressed from a perfectly balanced blend of three distinct vintages of...

03 May 2011

Sanofi-Aventis: Merger strategy

Thesis - 6 pages - Business strategy

This case study allows us to analyze the implementation of a strategy of merger. Firstly, it permit us to observe what the external factors are that can lead companies to merge, then it highlights the risks inferred internally by such a strategy and lastly it gives us some ideas on how these...

15 Apr 2011

Porter's five forces contribution to the SWOT model

Thesis - 5 pages - Business strategy

The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact on its...

28 Feb 2011

Organizational Development and Change Management: Case of Lenovo

Thesis - 5 pages - Business strategy

In today's ever changing business environment, it is essential for leaders at all levels to acquire the knowledge of organizational development as well as how to manage change in a strategic manner. In the long history of corporate change management, some seasoned predecessors wisely pointed out...

20 Feb 2011

Philip Morris International's global strategy: Comparative cases of French and Chinese market

Thesis - 22 pages - Business strategy

In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...

03 Feb 2011

The Home Depot, Inc - Strategic audit

Thesis - 9 pages - Business strategy

The Home Depot Inc. is a success story of three men creating a new business that redefined the industry. By 2000, the company had reached $40 billion in revenues faster than any retailerhadin the US history. The founders then left the management of the company in the hands...

27 Jan 2011

The Eyewear Industry- Analysis and Recommendations

Thesis - 15 pages - Business strategy

The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this...

25 Jan 2011

Critical analysis of Toyota

Thesis - 30 pages - Business strategy

Toyota Motor Corporation is a Japanese firm that was founded in 1937 by Kiichiro Toyoda. Now, it is a multinational corporation that is employing more than 300,000 employees worldwide and has become the leader as a car manufacturer in terms of sales. Toyota became very famous as it develops new...

10 Jan 2011

Sony, a case study: The advantages and disadvantages of outsourcing

Thesis - 5 pages - Business strategy

Today, the pursuit of profit and lower costs are a major issue for large global companies. Indeed the emergence of new technologies in business and the spending on research and development, logistics have become too high to bear. Thus, large firms have resorted to outsourcing some of their...

10 Jan 2011

Strategic analysis of Cake Masters

Thesis - 11 pages - Business strategy

David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...

06 Jan 2011

Southern Comfort: Promotional Campaign

Thesis - 2 pages - Business strategy

I believe that Southern Comforts' new promotional campaign has succeeded so much that it helped put Mardi Gra and New Orleans back on the map. Today, Southern Comfort presents the evolution of its brand with the tag line "Me, myself and I" that encourages everyone to take...

03 Jan 2011

Strategy of Christian Dior - published: 03/01/2011

Thesis - 17 pages - Business strategy

Christian Dior was the creator of one of the largest luxury homes, who would have celebrated its 100th anniversary in 2005, and has marked his time with his creative genius. • Christian Dior; an atypical profile: 1905 - 1934 Christian Dior was born into a...

03 Jan 2011

Evaluation of Wal-Mart's business strategies

Thesis - 23 pages - Business strategy

Wal-Mart was founded by Sam Walton in 1962. The group operates in sixteen countries including the United States, Canada, Mexico, Argentina, Brazil, and China. In 2005, the total number of stores amounted to nearly 5000, with more than a quarter positioned abroad. The group has around 180 million...

03 Jan 2011

Yves Rocher: Its international development

Thesis - 30 pages - Business strategy

From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of the opening up of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...

03 Jan 2011

Global wine wars: New Challenges

Thesis - 5 pages - Business strategy

During the last few decades, the global wine industry has grown by leaps and bounds to emerge as a $90 billion market. Scientific discoveries such as pasteurization and the cork-stopper invention have revolutionized the production of wine by easing restrictions on transport of wine, thus enabling...

03 Jan 2011

Dubai-Land: Christian Perdier's strategy

Thesis - 5 pages - Business strategy

When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the...

31 Dec 2010

Strategy of Chanel

Thesis - 10 pages - Business strategy

Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...

31 Dec 2010

Strategic issues in the European beer industry

Thesis - 7 pages - Business strategy

The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an...

31 Dec 2010

General policy of the Dior group

Thesis - 8 pages - Business strategy

To achieve its growth target, the Dior Group implemented several strategies both internally and externally for each of its strategic business areas: Dior couture, fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry. Internally, the group plays...

31 Dec 2010

The failure of the establishment of Wal-Mart in Germany: analysis and reasons

Thesis - 4 pages - Business strategy

In this report we will analyze the reasons behind Wal-Mart going global and focus on the following queries: -Wal-Mart's decision to enter the German market, was it appropriate? -What were the problems faced by Wal-Mart in the German market? -Can the performance of the group in Germany...