Public relations is a growing field, not only in the United States, but around the world. Today more and more businesses and organizations are recognizing that the reputation, profitability, and success of a company depend largely on its relationship with the public. Public Relations employees serve as advocates for the company they represent, and their ability to create and maintain positive relationships with customers, members, and their targeted public as a whole is increasingly important in today's highly competitive business world. According to the U.S. Department of Labor, public relations specialists held about 188,000 jobs in 2004.
[...] According to The Public Relations Handbook for Nonprofits, there are some aspects to working in nonprofit PR that are drastically different than working in for profit PR. mind-set of supporters and professionals alike--that they are engaged in fulfilling a significant mission, as opposed to increasing a corporate bottom line—influence the choices that are made and how those choices are implemented.” (Feinglass p.7) Summary Nonprofits have much in common with for profits in the world of competitive business and the job of the public relations specialist is just as demanding. [...]
[...] According to Art Feinglass, author of The Public Relations Handbook for Nonprofits, to be effective, a nonprofit must serve the needs of the media (Feinglass p.12). The media is always looking for special interest stories, particularly local special interest stories, and nonprofits can certainly provide them. Taking the time to research reporters and their special interests can be beneficial to pitching ideas and getting an organizations story out to the public. Also, having a staff and volunteers that are knowledgeable in the goals and mission statement of the organization is vital. [...]
[...] they return the profit to the community in the form of furthering their mission."(Douglas) Nonprofits are important to the survival of many organizations in society and public relations for nonprofit organizations can often be the key to that survival. Over the past few decades, the rise in nonprofit organizations has increased drastically. Today nonprofit organizations are big business with close to 1.4 million nonprofit organizations operating in the United States alone (Douglas). Small charities and other nonprofit organizations often have great difficulty getting the attention they need and deserve when they are competing with hundreds of other organizations clamoring for newspaper, radio, and television spots with the other deserving organizations. [...]
[...] Degrees with coursework in English, advertising, journalism, business administration, finance, political science, psychology, sociology, and creative writing also are helpful.(US Department of Labor) As the nonprofit world of public relations has become so competitive, internships are also very important to ensure a competitive edge against other job seeking graduates. Salary Salaries in the nonprofit field can vary greatly, and are often the lowest paid in the public relations field. (workinpr.com) Jocelyn Harmon of the National Council of Nonprofit Associations says, “You're not going to become a millionaire working at a nonprofit, but if you want more out of work than just a paycheck, a great place to work." (Douglas) According to the U.S. [...]
[...] The role of public relations is so great in nonprofit organizations that the not-for-profit sector usually draws a great number of public relations graduates (PRSSA). Importance of Marketing Nonprofits In order to stand out from the more than 700,000 charities in existence today, marketing the nonprofit organization is essential. (Feinglass p. With resources shrinking and the needs of the world growing daily, the competition for nonprofits has increased dramatically. Most of the support for nonprofits, around 76 percent, comes from individuals (Feinglass p.8). [...]
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