The strategy of Hermes is based on a relatively intense growth strategy. Indeed, Hermes uses 5 of the 8 existing growth strategies, in seeking to expand into new markets. Hermes has a strategy of globalization (and if necessary, carries out small adjustments to its plan, but does not alter the product itself). It is vital for Hermes to win new customers and markets, to counter the decline of sales in Japan and find other options outside the mature markets such as France, US etc.
The development is located at the proposal of new products. The Hermes activity always depends on the vitality of its creations and strengthening the wealth of its collections to satisfy customers. The company seeks to retain many services. Hermes relies heavily on its customer services to retain customers and differentiate from its competitors. Its strategy is to win new customers and new markets with existing products.
[...] Overview I.External Analysis II.Growth Strategies Following a strategic analysis of the assets of Hermes on its markets we will analyze the relevance of growth strategies implemented by the group Hermes (II). I. External analysis Opportunities and threats of Hermes Opportunities Threats / Standby Globalization The luxury is a way of Counterfeiting is a threat, asserting its social status, its though Hermes is much less exposed "money power". than its competitors, since the signature of the brand is discreet. The luxury market is experiencing the fallout of the economic crisis. [...]
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