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29 Sep 2010

Innovation at Procter & Gamble

Worksheets - 3 pages - Business strategy

To innovate is to create something; it is necessary to distinguish innovation from invention because an innovation need not necessarily always be an invention. Innovation can assume four forms: •Marketing plan for a new product launch or the improvement of a product that already...

29 Sep 2010

Negotiation techniques: The report of the negotiation

Worksheets - 1 pages - Business strategy

We represent a company that manufactures and exports computers. The potential customer we met proposed an order of 4000 computers at £550 per unit. £550 was suitable for us but quantity seemed to be a little low. Thus, we not only proposed a bigger order, but also a price of £600 per unit. After...