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02 Feb 2024

How to write memos?

Practical guide - 8 pages - Communication

A memorandum is an internal document used within an enterprise to "formally" communicate information and policies. For a variety of both operational and functional reasons, businesses should use memo formats only for internal communications - or communications inside the boundaries of the...

08 Nov 2023

Launching a Satisfaction Inquiry

Presentation - 26 pages - Communication

- Identify Your Target Audience: Clearly define the group of people you want to survey. Understand their demographics, preferences, and behaviors. This knowledge will help you tailor your approach. - Choose the Right Distribution Channels: Select the most appropriate distribution channels based...

04 Nov 2023

5 questions on effective communication

Case study - 5 pages - Communication

This document aswers the following questions : 1. You are asked to provide a communication plan to discourage online shopping. What would be the key elements and structure of your plan. 2. You are asked to provide a communication plan to generate interest and support for the European Union in...

14 Jul 2023

Debating Skills

Course material - 4 pages - Communication

The document is a practical guide / course material on how to debate over a controversial subject. There are some examples of 1 minute funny debates.

19 Mar 2023

Advertising, Sales Promotion and Retailing

Course material - 6 pages - Communication

Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for customers to...

02 Sep 2022

Principles of Persuasion

Dissertation - 2 pages - Communication

Reciprocity is the tendency to have a similar reaction to the one received; a mutual expectation for exchange that people depict almost subconsciously. As Mahmoodi et al. (2018) put it, there is a tendency for people to be kind to those that are kind to them, respectful where they obtain respect...

24 Aug 2022

The Outcome of Digital Influence During the COVID Pandemic

Dissertation - 46 pages - Communication

Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...

27 Oct 2021

How is a lack of a communication strategy detrimental to business development?

Dissertation - 9 pages - Communication

Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...

10 Feb 2020

KPIs in the Music Industry

Case study - 2 pages - Communication

Overall, the media industry is unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry must adapt to its customers. That means that both challenges and opportunities are numerous and can either lead to the failure of a company, or to its success, depending on how...