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Case studies in communication

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29 Jun 2024

Salvador Dalí, a source of advertising inspiration - The example of Perrier

Case study - 1 pages - Communication

Salvador Dalí is one of the most iconic Hispanic artists of the 20th century. In the same way as Norman Rockwell, one of his paintings has inspired several brands including Perrier, presented below, or even Lipton.

12 May 2024

United Colors of Benetton campaign: The UNHATE project

Case study - 6 pages - Communication

In section 1, you are asked to write a Social Media Management Research Design Description. The purpose of this section is to support your theoretical understanding of the interplay between concepts, models and/or theories as a basis for research design, connecting a theoretical lens on social...

07 Mar 2024

Press release - H&M's commitment to ecology

Case study - 1 pages - Communication

Write a fictitious press release about an ecological action carried out by a ready-to-wear brand.

04 Nov 2023

5 questions on effective communication

Case study - 5 pages - Communication

This document aswers the following questions : 1. You are asked to provide a communication plan to discourage online shopping. What would be the key elements and structure of your plan. 2. You are asked to provide a communication plan to generate interest and support for the European Union in...

10 Feb 2020

KPIs in the Music Industry

Case study - 2 pages - Communication

Overall, the media industry is unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry must adapt to its customers. That means that both challenges and opportunities are numerous and can either lead to the failure of a company, or to its success, depending on how...