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Essays in management 31 to 60

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27 Nov 2012
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Follow up letter

Essay - 1 pages - Management

I mailed a copy of my resume to your personnel department on July 10th regarding an Architects position that had come available at your firm. I would appreciate if you could find the time to meet with me to discuss this opportunity further. I am enclosing a copy of my resume for your review and...

07 Jun 2012
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Critically analyse gender roles and other factors surrounding family businesses

Essay - 8 pages - Management

Family firms have played and still play a significant role in European economy. Most small businesses are family owned (Boissevain and Grotenbreg, 1987), and the importance of this type of business has experienced a significant development during recent decades. As Sampson (1982) indicated, the...

09 Apr 2012
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What future does the French public hospital hold?

Essay - 165 pages - Management

Within ten years, the French public hospital system's organization experienced several structural reforms. New managerial concepts coming from the industrial for-profit field spread into the public hospital sector, and outcome-oriented rationales replaced the unconditional answer to the...

26 Mar 2012
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Logistical evaluation of Igeho Basel 2011

Essay - 8 pages - Management

IGEHO is the International Exhibitions for Hotels, Catering and Extra-domestic consumption. IGEHO offers an overview of a humongous range of products and services and also provides a great platform for networking to anyone who is professionally a part of the Food and Hotel industry. IGEHO till...

16 Mar 2012
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Brand management in a business strategy of an enterprise

Essay - 5 pages - Management

Disney CEO Michael Eisner said: “when the choices have become vast, the only things that will matter are brand names”. So in the context of free play of market forces and rude competition in the world economy of today, an efficient management of brand is a key factor in a business...

12 Mar 2012
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Discussion of employee motivation - Different theories

Essay - 10 pages - Management

Motivation comes from the Latin word “movere”, to move (Kreitner, 1998) and is defined in organizational context as “the willingness to exert high levels of efforts towards organizational goals, conditioned by the efforts' ability to satisfy some individual needs” (Robbins,...

16 Feb 2012
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Analysis of General Motors

Essay - 6 pages - Management

General Motors Company incorporated in 1908 is a multinational car manufacturer with headquarters in Detroit, Michigan. In this case study, GM intends to offer products with either less energy consumption or consumption of new fuel, with new design. Actually, General Motors possesses rich...

30 Jan 2012
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Google: a full presentation of the company, its activities and strategies

Essay - 18 pages - Management

Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet browser which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view",...

29 Jan 2012
pdf

Strategic marketing management: Debenhams

Essay - 40 pages - Management

We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...

19 Dec 2011
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The impact of smart phones on business and private life

Essay - 90 pages - Management

Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...

28 Nov 2011
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AMD: A Customer-centric approach to innovation - published: 28/11/2011

Essay - 9 pages - Management

AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The company employed 9,000 employees2....

16 Feb 2011
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Returned management at Hilton Worldwide

Essay - 9 pages - Management

In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power attraction. However,...

16 Feb 2011
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Strategic Management of General Motors

Essay - 3 pages - Management

What are the general environmental factors that have an impact on General Motors? General Motors (GM) has experienced very hard times since 2000, just as much as any other company in the car industry. That is why GM had to reduce its hourly workers, which means that 35,000 jobs were eliminated....

16 Feb 2011
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The role of ethics in the company (2006)

Essay - 62 pages - Management

The place of ethics in the company raises many questions: What areas are covered by corporate ethics? Is it an element of corporate reputation for external use? Does it create a new social climate within the company? However, a major problem has been presented from the beginning of this work. It...

16 Feb 2011
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Strategic management of De Beers

Essay - 18 pages - Management

In 1888, De Beers Mine appeared following the emergence of global monopoly of De Beers over 90% of the prevailing world market for rough diamonds for over a century. In 1933, Ernest Oppenheimer founded the Diamond Corporation Ltd., which includes most of South African producers and the Central...

16 Feb 2011
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Pettigrew and operational changes

Essay - 4 pages - Management

Most large companies currently operate in rapidly changing environments. This observation led organizations to examine the levers that could speed up or slow down the deployment speed of change within it. We'll see which are the concepts of Andrew Pettigrew in the field of business change....

06 Feb 2011
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Tata Motors: Current and new business strategies

Essay - 11 pages - Management

With USD 8.8 billion revenues in 2007-08, Tata Motors is the largest Indian automobile company; it holds a very good place on the Indian market because it is the leader in commercial vehicles and among the top three in passenger vehicles. The company is also the world's fourth largest truck...

27 Jan 2011
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Execution of a public relation plan for Adidas

Essay - 4 pages - Management

The company, ComCom is an agency of council in communication which was established in 1992 and worked mainly with famous brands of sports. The work consisted of developing the public image of what is being chosen and to create a relationship of trust, of regard and adhesion on the behalf of this...

27 Jan 2011
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Advertising campaigns geared towards Seniors

Essay - 6 pages - Management

Declining fertility, increased life expectancy and later arrival of the first generation of baby boomers are all factors that combine to explain the aging of the French population. The number of seniors in the French population should reach 35% in 2010 when it was only 27% in 1980. One French...

11 Jan 2011
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The truth behind surveillance monitoring: An employee perspective

Essay - 3 pages - Management

Imagine that your employer is watching you eight hours a day and constantly checking ‘What you are doing?' throughout the day. Does your boss have the right to do so? Or do you have privacy rights? Through modern technology and advancement in the field of surveillance monitoring, it is...

22 Nov 2010
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Quality Control in Michelin

Essay - 10 pages - Management

As part of my internship for my 1st year Master of Project Management, I worked for the French Manufacturer of Tyres, Michelin. During this internship, I developed solutions to reduce waste materials in a sector of workshops and procedures of production of machines. The missions...

06 Oct 2010
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Change management: The difficulties in applying change processes

Essay - 8 pages - Management

When a company witnesses an important growth or change period, the entrepreneur and the executives needs to manage the changes and adapt the organization to its new expectations. They have to adapt the company to the new demand and ensure this expansion without damaging their global service and...

29 Sep 2010
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Conference and Exhibition Management in Berlin

Essay - 11 pages - Management

Conferences and related events are developing sectors which represent a significant part of the tourism industry. Generally, the type of venue can be divided in six parts, (BACD, 2006): •Hotels (53%) •Unusual venues (19%) •Conference / training centres (10%) •Multi-purpose...

29 Sep 2010
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The role of conceptual models in strategic management

Essay - 7 pages - Management

Since many decades the corporate world has experienced significant changes. In order to remain competitive, companies must adapt themselves to the new changes. Strategic management is one of key success for competitiveness. To achieve the company's goals, strategic management models have been...

29 Sep 2010
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Risk Management

Essay - 8 pages - Management

The risk management process is definitely marked by several steps that have to be respected in order to avoid financial risk exposure. It actually starts with the establishment of the context for strategic, organizational as well as risk management criterion according to each evaluated risk. The...

29 Sep 2010
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Public Relations

Essay - 4 pages - Management

The term 'public relations' is recognized and widely used by many people. However, it is often misused and misunderstood. It is sometimes confused with press release and publicity. A career in public relations is wrongly perceived as the perfect job for people who enjoy parties and...

29 Sep 2010
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The public relations department & its functions

Essay - 3 pages - Management

The public relations (PR) department is a unit in the firm that manages items such as publicity and other communications with all of the groups who make contact with the company. Some marketing experts argue that public relations should be part of the marketing department, just as advertising,...

29 Sep 2010
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Are traditional boundaries between the public and private sectors now irrelevant?

Essay - 6 pages - Management

Modern ideas about governance in the public sector reflects the fact that the traditional boundaries between the public and private sectors are now irrelevant'. According to Rhodes, the traditional and hierarchical central government is no longer relevant in a context of international and...

29 Sep 2010
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The decision-making process for the outsourcing of services

Essay - 5 pages - Management

In modern times, outsourcing of services has become an entire dimension in business strategy. It has become international and global. While it is growing extensively, the nature and the focus of outsourcing is slowly evolving. And as it often happens with new concepts, outsourcing tends to become...

29 Sep 2010
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Teleworking: benefits and drawbacks

Essay - 3 pages - Management

The world is looking for innovation, notably in the organization of work. Teleworking aka telecommuting, which associates data-processing, telecommunication and new organization of work, was an important innovation in the eighties. Working remotely means working from a distance through the use of...