In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power attraction.
However, for strategic reasons, the Hilton Group has chosen not to reapply for a fifth star for its establishment at the Trianon Palace at Versailles in order to not lose some of its clients. This includes cases that would be difficult to justify this new image of "palace" in times of crisis. We can see that the hotel sector is a very dynamic sector that is constantly evolving lifestyles and government decisions.
Furthermore, the sector is particularly sensitive to economic conditions, established by the fact that traveling is no longer a priority. The history of Hilton started in 1925 in Dallas, United States of America, with the opening of the first "Hilton" hotel by Conrad Hilton. Since then, the group has grown steadily and in 2009, over 3,000 hotels and 500,000 rooms in 76 countries and territories had been established.
The group employed over 135,000 employees worldwide, making it the fourth biggest group worldwide. This course seemed like a chance to develop and validate a first experience in the hospitality industry.
In the first part of this report, there is an overview of the activity at a macro level (hospitality industry), at a micro level (Cluster Revenue from Paris) and finally the various missions that have been described.
Before describing the cluster returned from Paris, it seems important to step back and present an overview and some key figures of the hotel sector in France. The year 2009 saw the hotel occupancy fall sharply in the world. The global economic crisis is largely responsible for these poor results.
France, a time spared this major crisis, has suffered its first effects at the end of 2008. However, France remains one of the least impacted in Europe, this largely due to tourism and the decline in purchasing power, which led to a resurgence of French customers to stay in France.
Moreover, the French hotel industry is facing a sharp decline in tourism business, first hit by the economic crisis and represents a significant part of the off-season hotel business (53.3% of nights in March 2009).
Given the importance of tourism business in hotels 3 and 4 stars, the Hilton Group has therefore been impacted by the economic crisis.
Second innovation: the lower VAT for restaurants. Entry into force on 1 July 2009, VAT increased from 19.6% to 5.5% encouraging professionals to pass on these prices down or to raise the salaries.
The Hilton Group Worldwide owns, manages or franchises a wide hotel portfolio with a number of brands. Hotels are classified into five categories: Luxury Conrad Hotels and Resorts, The Waldorf Astoria Collection; Upscale higher Hilton; Upscale: Double Tree, Homewood Suites by Hilton, Embassy Suites Hotels; Midrange: Hilton Garden Inn, Hampton Inn and Hampton Inn & Suites
Tags: Hilton Group, origin and history of the Hilton Group, returned management at Hilton Worldwide
[...] Section The Cluster of Paris Cluster of Paris Hilton is a specific structure , does not generate money but helping various hotels in Paris in the management of their business and to create their reports and to standardize methods of managing their business. Cluster Paris includes 5 hotels of The Hilton Family to Paris Hilton Arc de Triomphe, Paris La Defense Hilton , Hilton Paris Orly Airport Hilton Paris Charles de Gaulle Airport and the Trianon Palace Versailles ( Waldorf Astoria Collection) . Cluster Revenue , department where I did my internship helps manage income five hotels in Paris . [...]
[...] The data collected are then grouped in tabular form and communicated to managers and teams involved in order to improve the quality of service. Section Competitive Analysis My second task is the analysis of competition. In fact, every hotel Cluster , based on its geographical location and the standard of the hotel , has a range of competitors. That's why every week I develop rankings different hotels Cluster compared to their competitors according to their order of appearance on internet retail sites ( Expedia , Hotel.com , Lastminute . [...]
[...] Second external internet sites like Hilton Group Market Vision : allows to download the reports of the competition based on a period of Compset or the type of rate ( BAR, Advance purchase , etc.). Finally, the Office package : Word, PowerPoint and especially Excel, support almost all reports made. This is the master formulas, pivot tables, the use of macros, formatting options , or the creation of new analytical reports. For example, I adapted a report called " Room Type Statistics " showing sales by room category (average price , occupancy , RevPar ) at the Hilton Arc de Triomphe Paris hotel. Indeed it has changed during the year these categories of rooms. [...]
[...] Bibliography Website Hilton Group - Website of the Hilton Group: http://www.hiltonworldwide.com/index.htm Studies - " European market trend " Hotel Industry Trend (HIT ) report May MKG Hospitality , May 2009 - Note to hotel conditions, Directorate for Competitiveness, Industry and Services (DGCIS May 2009. Department of Tourism - Hotel Business Environment in 2009 www.tourisme.gouv.fr/fr/z2/ . [...]
[...] For example , the Hilton of Defense to direct competitors even luxury hotels located in the same geographic area such as Pullman and Sofitel Grande Arche La Défense. Finally, I had to learn to work in a language other than my mother tongue. In fact, Hilton is American group , all employees need to communicate in writing (emails , reports) and in some cases oral (telephone communications with headquarters or quality tests ) in English . For example, I learned the different forms of politeness in English, essential when writing an email. [...]
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