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30 Aug 2013

Price and availability pulse: India topical analgesics market (Online-Offline Comparison) August 2013

Market study - 4 pages - Management

nline platform channels such as healthkart.com, bigbasket.com and healthkartplus.com provide medium price bargain i.e. strong customer value across topical analgesics segment than retail offline stores. Although, online channel owners still lack product expansion and strong horizontally and...

29 Sep 2010

The case Abercrombie & Fitch (2007)

Market study - 6 pages - Management

How did this brand build its success story and get ahead? We will study the company, its financial results, its positioning, pricing and global strategy to know if ABERCROMBIE & FITCH could be assimilated as a luxury brand, and try to answer to the main problems:...

29 Sep 2010

The Sportswear Industry : Boom or Gloom ?

Market study - 50 pages - Management

The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...