Theoretical and practical study of CRM strategy in Societe Generale Algeria
Dissertation - 69 pages - Management
Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because they are forced...
Is internationalization a form of survival for large distribution?
Dissertation - 59 pages - Management
In the early 1960s, the Fordist economic system emerged in France, especially through takeovers of U.S. multinationals in French companies and the reconstruction effort after the war. The market is huge and the development of the supermarket is inseparable from the rise of consumer society. The...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic...
Hard discount: Understanding this phenomenon
Dissertation - 63 pages - Management
Hard discount inexorably invades all areas of consumption: the supermarkets Aldi and Lidl, EasyJet and Ryanair in the airlines sector, La Halle!, H & M or Vet Affaires in textiles, the free telephony operator via Internet and Brico Depot for DIY etc. All have gained strong positions in...
Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to...
Competition between European football clubs
Dissertation - 37 pages - Management
In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...
India, Welcoming Land for the IT Enterpriser
Dissertation - 45 pages - Management
This thesis entitled "India Welcoming Land for IT Enterpriser" has been written with the idea of creating a concrete and practical tool for an entrepreneur who is eager to try the adventure of entering the IT market in India. We will explore various fields like the culture of the country and its...
Supply chain management
Dissertation - 26 pages - Management
Every organization with a service or manufacturing entity needs a robust supply chain management in order to gain and maintain a competitive advantage within supply chain alliances and partnerships. An independent firm on its own may not have all the resources to match its competitors. But by...
The marketing audit of Tesco PLC
Dissertation - 50 pages - Management
The specific UK FTSE listed company selected for the purpose of dissertation is Tesco PLC. The report will create and develop a marketing plan for Tesco PLC in the medium term of one to three years. The creation of such a plan will require various elements. As such the report will clearly be...
Why and how building multicultural team in a multinational company?
Dissertation - 30 pages - Management
Today, globalization has increasingly become a watchword by which companies swear by and they accordingly install subsidiaries on foreign markets and relocate resources. An important issue in this process is the question of intercultural management and human resources within the global...
The place of guanxi in the modern Chinese society and impact on management processes within China and also on international business relations with China
Dissertation - 77 pages - Management
China is a unique country that places personal relationships above any other aspect of life. The guanxi is a famous relationship aspect of China, and with the recent interest from the whole world concerning China and its expansion, it is interesting to study the importance of this historical...
Sales assistant at Sabotage wines, Melbourne, Australia
Dissertation - 16 pages - Management
Sabotage Wines was founded in 2001 by the French winemaker David Baldet with the French style wines sourced from low yielding cool climate grapes from Victoria, in Australia. The principal customers are restaurants, wine bars and liquor stores. In this company, my mission was to sell the Sabotage...
Strategic Management Process
Dissertation - 47 pages - Management
The top management team must take into account the competing desires and needs of an organization's various stakeholders, because their support is essential for successful strategy implementation. Stakeholders include not only the organization's managers and employees, but also the...
Why would Asterix and Obelix be a successful entrepreneurial founding pair?
Dissertation - 21 pages - Management
In this essay, our purpose is to prove that diversity in an entrepreneurial team often leads to success and that, reciprocally, failures may often be explained by the narrow-mindedness resulting from a too homogeneous partnership. When we talk about diversity, we talk about complementary...
The mobile Operating Systems War
Dissertation - 79 pages - Management
The mobile operating system market is relatively recent. Many major companies hailing from the computer and mobile sector are competing in order to take over this huge market. Until very recently, each mobile manufacturer developed its own proprietary operating system. Most of the mobile phones...
The Intercultural management in the tourism sector: a new opportunity for a sustainable performance
Dissertation - 60 pages - Management
The tourism sector is clearly characterized by the number of nationalities that form it. Culture is also part of it. Employees from a specific country can face a customer from another country, whose culture is totally different. In the same way, an employee can work in team with another employee...
Why using brand management in the tourism industry ? The case of destination branding
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now...
Inventory management in Dr Reddy's Laboratories Ltd
Dissertation - 40 pages - Management
Materials are equivalent to cash and they make up an important part of the total cost. It is essential that materials should be properly safeguarded and correctly accounted. Proper control of material can make a substantial contribution to the efficiency of a business. The success of a business...
A detailed look at brand management
Dissertation - 53 pages - Management
Marketers are now finding it extremely difficult to create new brands. The brand building costs tend to be very high. At the same time the developments at the demand side are creating pressures on marketers to fine tune their offerings as per unique needs of target customs. In order to cope with...
Developing a supply chain for the service industry
Dissertation - 41 pages - Management
Historically we have moved from physical distribution to logistics management to supply chain management. The major difference seems to be that supply chain management is the preferred name for the actualization of “integrated logistics”. With IT (Information Technology) acting as an...
All you need to know about testing - preparation, process, evaluation and analysis
Dissertation - 72 pages - Management
There is a lot of terminology surrounding testing, but not until recently has there been an industry standard. A new standard (first published in August 1998) seeks to provide a standard set of terms: BS 7925-i Glossary of Testing Terms. Although a British Standard, it is being adopted by the...
Inventory management and control
Dissertation - 42 pages - Management
Materials constitute the most significant part of current assets of a large majority of companies. On an average, inventories are approximately 60% to 70% of the current assets in any manufacturing company and 30% to 40% in any construction company. Because of the large size of inventories...
A study on stress management
Dissertation - 67 pages - Management
Stress is usually defined in terms of the internal and external conditions that create stressful situations, and the symptoms that people experience when they are stressed. STRESS MANAGEMENT is a very vital aspect of every organization. Stress management can be linked to our day to day...
Performance appraisal at an inflatables company
Dissertation - 44 pages - Management
Different terms are use to denote human resource management. They are labor management, labor administration, labor management relations, employee employer relations, industrial relations, personnel administration, personnel management, human asset management, human resource management and other....
Risk management when dealing with foreign exchange (forex)
Dissertation - 77 pages - Management
Risk can be explained as an uncertainty and is usually associated with the unpredictability of an investment performance. All investments are subject to risk, but some have a greater degree of risk than others. Risk is often viewed as the potential for an investment to decrease in value. Though...
Managing the global supply chain: A risk measurement perspective
Dissertation - 43 pages - Management
The end of the last millennium and the beginning of the new millennium has seen supply chain management emerge as a new management paradigm and a source of competitive advantage. This is especially true in a global marketplace where "getting the right goods at the right place at the right time...
A closer look at Covansys with special reference to ITES sector in India
Dissertation - 100 pages - Management
Incorporated in 1985, Covansys Corporation is a global technology services company with a focus on industry-specific solutions, strategic outsourcing and integration services. It addresses the most challenging technology issues companies are facing through an onsite, offsite, offshore delivery...
Effective management strategies in the IT sector
Dissertation - 45 pages - Management
My dissertation titled “Effectiveness of stress management strategies in IT sector” mainly deals with how stress affects the health of employees. Stress has become one of the most serious health issues of the 1990s and its impact is likely to continue well into 21st century. Stress is a...
Integrid Media Pvt Ltd
Dissertation - 45 pages - Management
Integrid Media is the creation of a team of media professionals with the experience of having worked in diverse areas of the media business in India. The pooling together of the talents of the key team members, who have founded Integrid Media, has created a formidable and unique combination of...
