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27 Jan 2011

Evolution of marketing in the cosmetics sector by Dove: A three-point analysis

Worksheets - 5 pages - Management

Through the centuries, the image and role of women have taken several forms. However, women have always been confronted with very restricted stereotypes of beauty. Historically, society and the media define the standards of beauty that most women seek to comply. From the...

29 Sep 2010

Research methods for managers - published: 29/09/2010

Worksheets - 12 pages - Management

Dr. Don Roberts, a research consultant, has received a government research grant to examine how aspects of a college student's experiences relate to his or her job performance. The research was also interested in the impact of gender on salary and promotions of the employee. This is why...

29 Sep 2010

The stakeholders

Worksheets - 10 pages - Management

In 1916, the car manufacturer Ford made enormous productivity gains. It decided not to give the shareholders with profits enormous dividends, but chose to increase the wages of employees, and to decrease the price of its cars in order to develop its market. Three years later, the supreme yard of...

29 Sep 2010

The failure of HP's ERP implementation

Worksheets - 7 pages - Management

In June 2004, Hewlett Packard started the implementation of a new Enterprise Resource Planning Software in its North American Enterprise Servers and Storage (ESS) division. HP, known for its expertise in a lot of product fields and consulting capabilities, especially in the segment of SAP ERP...