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Evaluating the Performance of Saturn Car Company

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6 pages
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  1. Introduction
  2. Saturn Car Company?Historical Overview
    1. Although the Saturn Car Company was not launched until 1990, researchers examining the development of the organization note that the values and mission of the Saturn organization were conceptualized and created in the mid-1980s.
  3. Building Consumer Confidence
  4. Saturn's Impact on the Auto Industry
  5. Conclusion

Over the course of the last two decades, changes in the competitive environment of business have prompted some organizations to develop new business models intended to boost innovation and provide a competitive edge. While many of these business models have succeeded, many have failed overall. Such is the case with the Saturn Car Company. Introduced as a competitor for the small automobile market to compete against Japanese auto manufacturers, Saturn has not been able to effectively overcome foreign competition in the small car niche of the automobile industry.
With the realization that Saturn Car Company has not been able to succeed even despite notable innovation in the organization, there is a clear impetus to examine the failure of the organization and how Saturn has faired with respect to its Japanese competition. Using this as a basis for research, this investigation considers the original challenge of the Saturn Car Company to compete against Japanese. Through a careful consideration of the business practices and models used by the organization it will be possible to garner a more integral understanding of how Saturn was unable to compete successfully in this industry. Further, by exploring the development of the organization from its beginnings, a review of the policies and practices that have been used for the expansion and development of the organization will be garnered.

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