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Crisis communication plan: Moët et Chandon

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General public

About the document

Published date
Language
documents in English
Format
Word
Type
market study
Pages
5 pages
Level
General public
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  1. Understanding the situation
  2. Identifying stakeholders
  3. Choosing the best crisis management approach
  4. Planning your communication
  5. On the long term

Moet & Chandon takes pride in saying that they produce an inimitable high quality champagne, however, in recent events a scandal about bottles with fake content resurface in the media. Customers complained and the credibility of your brand is in danger.
In the next few pages we are going to present a step by step crisis communication plan, highlighting the need to understand the gravity of the situation, to identify your shareholders and to carefully prepare your communication.
We also going to present you a list of recommended short and long term actions.

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