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case study
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  1. You and brands
  2. Building brand equity and its advantages
  3. Brand repositioning
  4. Marketing mix
  5. Co-branding
  6. Brands name
  7. Challenges in the Internet Age
  8. Free association
  9. Branding service
  10. Brand extension
  11. Publicity
  12. Environmental, economic, social and technological developments in Singapore

1. Which factors do you think would be the main contributors to your chosen company's brand equity?
Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some of the main contributors to the brand equity could be employee behavior, success of new products, social responsibility, product's social status, and relative quality of the product and its points of differentiation.

2. Now review the second list of brand equity benefits. Which ones do you consider be the main benefits?
Due to the strength in the brand equity, the company has to gain several benefits. Some of such benefits would be customer loyalty, increased sales, staff recruitment and retention, easier development of market, more skills, capabilities, and resources and significant competitive advantage.

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