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Case studies in marketing theories

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20 Mar 2024

Burger King's "Google Home of the Whopper" campaign

Case study - 1 pages - Marketing theories

A 15-second TV commercial concludes with the phrase, "Ok Google, what is the Whopper burger?". "Ok Google" near to a speaker connected to Google Home starts the voice assistant, who will try to answer the question, without the slightest intervention of the viewer. Once the spot airs, Google Home...

21 Dec 2023

Bajaj Auto: the Indian Motorcycle Manufacturer Internationalizes its Business

Case study - 2 pages - Marketing theories

Being one of the largest motorcycle manufacturers, the best internationalization theory to describe Bajaj would be Emerging Country Multinational theory (EMNC). One of the key components in the EMNC theory is that a company chooses where to enter next by where the highest acceptability will be...

21 Dec 2023

Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?

Case study - 14 pages - Marketing theories

With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...

08 Aug 2023

Segmentation, Targeting and Positioning - Volkswagen, Molson Coors, Tesco

Case study - 8 pages - Marketing theories

Sometimes marketers use the mass marketing approach where they lack a precise understanding of their consumers, and the objective is to offer certain products or services to a huge market with the belief that this would result in volume sales. In most cases, such a strategy is focused on...

14 Jul 2023

Marketing Analysis of Novotel La Grande Motte Golf

Case study - 13 pages - Marketing theories

Novotel La Grande Motte Golf is based near the golf course of La Grande Motte, a Mediterranean seaside resort, south of France, 25 minutes south-Est from Montpellier. The hotel belongs to the Company named SAPAB. This society owns two other hotels. One in Paris and the second in Switzerland. Miss...

01 Feb 2023

McDonald's Short Story and Analysis

Case study - 3 pages - Marketing theories

McDonald's is one of the largest fast-food chains in the world, with thousands of locations in over 100 countries and a strong brand recognition and a commitment to innovation and customer service. Despite ongoing challenges, the company remains an important part of the global food industry...

15 Jul 2022

Case Study - Schaefer Kalk

Case study - 4 pages - Marketing theories

The Schaefer Kalk firm was started in 1860 by Johann Schafer. It extracts limestone and processes it into various types of products that are sold to construction and industrial customers all over the world. The primary objective of the report is to explore the marketing strategies and operations...

09 Oct 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

09 Aug 2021

SWOT Analysis - How to Develop a Strategy For Success - The Case of Burberry

Case study - 4 pages - Marketing theories

In every organization, company, society or enterprise that wants to make profit, the SWOT analysis is indispensable. The SWOT analysis helps managers to evaluate the strengths (S) and weaknesses (W) of a company in an internal level in one hand. On the other hand, it also allows them to have an...

10 Jun 2021

A Case Study Comparing Marketing Campaigns in Film with Research into Models of Distribution and Marketing in Cinema

Case study - 4 pages - Marketing theories

In this case study we will be looking at the marketing campaigns of two films, one before the digital age truly began and one during the boom to see how they both were marketed to audiences and how successful it was in terms of profit return and critic consensus. Before we get into the main...

10 Feb 2020

Marketing & Communication: Innocent Drinks

Case study - 3 pages - Marketing theories

Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by Coca Cola Company, employing 450 people and amounting £300 millions

30 Jan 2017

Case study tutorials

Case study - 13 pages - Marketing theories

1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...

09 Apr 2015

Enhancing Employability in Marketing

Case study - 4 pages - Marketing theories

The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the...

30 Mar 2015

Application of Classical conditioning in Marketing

Case study - 5 pages - Marketing theories

The classical conditioning theory is among the most influential behavioral theories in the field of psychology. Behaviorists believe the environment is the single biggest determinant of human behavior, values and attitudes. Therefore, behavioral theories explain how manipulation of environmental...