Walmart, BtoC Business to Consumer, Bloomberg, American consumers, business model, Costco, target, basic products, staff, quality of service
This document is an extract from Bloomberg and was published on March 26, 2013. It explains how American consumers shifted from Wal-Mart Stores to other superstores such as Target or Costco. First, we are going to discuss the reasons for such a shift; then, we will focus on Wal-Mart Stores' more general issues, linked with their initial business model.
[...] Besides, since Wal-Mart employees' wages are low, the service remains quite bad. According to Zeynep Ton, a researcher and associate professor at the MIT School of Management in Cambridge, Massachusetts, the losses that Wal-Mart Stores are currently experiencing are linked more deeply to the business model at stake. Indeed, Wal-Mart has always been focusing on keeping very low prices, so they could rely on that to keep their customers, even if the service was quite poor. But times have changed and customers have become more demanding on the quality of service. [...]
[...] Customers Flee Wal-Mart Empty Shelves for Target, Costco - Renee Dudley (Bloomberg, 2013) - American consumers behavior This document is an extract from Bloomerg and was published on March It explains how American consumers shifted from Wal-Mart Stores to other superstores such as Target or Costco. First, we are going to discuss the reasons for such a shift; then, we will focus on WalMart Stores' more general issues, linked with their initial business model. According to Margaret Hancock - the customer from Newark, Delaware taken as an example of customers stopping to go Wal-Mart - Wal-Mart Stores are losing their customers because of their lack of basic products such as pharmaceutical and houseware goods. [...]
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