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Fieldwork - Analyzing a retail outlet: Nielsen Holdings N.V.

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Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to offer market research.
Nielsen was acquired by the Dun & Bradstreet Company in 1984. In this transition the company was divided into two separate companies: Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data.

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