Distribution marketing

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8 results

12 Sep 2020

PESTEL Analysis - Starbucks

Case study - 5 pages - Distribution marketing

The United States-based Starbucks Coffee Company was founded by three friends who met at The University of San Francisco in 1971. They opened their first coffee bean store in Seattle, Washington, in March of that year, near the historic Pike Place Market which bore its now historic brown mermaid...

04 Sep 2020

PESTEL Analysis - IKEA

Case study - 5 pages - Distribution marketing

IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...

19 Aug 2020

PESTEL Analysis - Decathlon

Case study - 5 pages - Distribution marketing

Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...

15 Jun 2020

Brand image analysis - Whole Foods Market

Case study - 2 pages - Distribution marketing

In today's society, which is becoming more and more aware of environmental problems and of the need to be more environmentally-friendly, Whole Foods Market is at the center of attention with its offer of local, organic, healthy food. Making it one of the leaders on the market. You might...

07 Feb 2018

Fieldwork - Analyzing a retail outlet: Nielsen Holdings N.V.

Case study - 2 pages - Distribution marketing

Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to offer...

01 Mar 2017

An e-business analysis of Amazon

Case study - 5 pages - Distribution marketing

The purpose of this essay is to pick a brick-and-mortar company. Provide the history of the company, background, and life cycle of the company. I am going to describe the needs and customers Amazon addresses. I am going to provide the roles of internet strategy: business strategy, Information...

06 Sep 2016

Digital marketing and E-commerce, what future for physical stores in the textile industry?

Thesis - 30 pages - Distribution marketing

Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...

05 Jul 2016

Costco business model

Essay - 2 pages - Distribution marketing

Many people are familiar with Costco's reputation for selling incredibly large amounts of toilet-paper, diapers, breakfast cereals, and paper towels. However, many people are not aware that Costco also offers plasma TV's, Seven Jeans, and grand pianos for sale as well. In fact, this diverse...

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