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Interpellation of Subjects in Advertising

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Advanced
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others
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Emerson...

About the document

Published date
Language
documents in English
Format
Word
Type
market study
Pages
4 pages
Level
Advanced
Accessed
2 times
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  1. Introduction
  2. Understand who the subjects of advertisements are
  3. Defining a process by which individuals are subjected to language
  4. Advertisements in magazines
  5. The notion of the difference of race to interpellate subjects
  6. Offering a product that is within the budget
  7. Conclusion
  8. Works cited

In the world of marketing and advertising, reaching the target audience of a magazine or other media source is essential for the success of the marketing campaign. Advertisers take many factors in to consideration including age, sex, race, and class when creating ads to market a product or service. By emphasizing these differences, advertisers are able to create images and advertisements that they believe will appeal to the majority of their target audience. These ads will reach different individuals and appeal to their sense of identity and self to market products from lip-gloss to potato chips. The advertisements found within the pages of Cosmopolitan magazine and Essence magazine typically market the same products, but in different ways. A theoretical analysis of how the ads work might suggest these advertisements interpellate subjects based on notions of difference between the races.

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