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Market studies in services marketing 121 to 133

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15 Jan 2009
doc

Implantation of waffles in Brazil

Market study - 3 pages - Services marketing

Lotus bakeries is looking for new markets to sell its traditional waffles. Why Brazil would be an appropriate market? Brazil is the 10th most important economy in the world. The financial policies leaded by Lula, established the trust in the Brazilian market. The economic growth was around 0.5%...

13 Jan 2009
doc

Orcanta in Russia

Market study - 8 pages - Services marketing

Russia is one of the largest markets in the world. As the western culture slowly infiltrated the eastern mentality many young people began adopting western culture and appearances. In the past few years Russia has not only began to accept western ideas and fashion, but has developed an energetic...

13 Jan 2009
doc

Marketing strategy of EMI group

Market study - 5 pages - Services marketing

I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music publisher and owns record labels such as Blue...

13 Jan 2009
doc

Study of Auchan: Understanding its consumers behaviour

Market study - 4 pages - Services marketing

Auchan is one of the world's leading retail groups. As shown on appendix 1, this group operates 357 hypermarkets in 11 countries across the world, and 649 supermarkets in France, Spain, Italy, Poland, Russia and Morocco. In France, Auchan has two main competitors Leclerc and Carrefour, its market...

13 Jan 2009
doc

Market Research: The launch of a hybrid diesel engine by PSA group

Market study - 4 pages - Services marketing

In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of this technology...

12 Jan 2009
doc

Internet & direct marketing

Market study - 8 pages - Services marketing

The direct and database marketing can be differentiated from classic marketing as it is an individual approach of the customer. As the consumer behaviours are in constant evolution, direct and database marketing help companies integrate rapidly consumer needs and attempts. This is an interactive...

12 Jan 2009
doc

Ready meals vs. Pot Noodle

Market study - 13 pages - Services marketing

The aim of this report is to understand and analyze the consumer behaviour towards two products of two major brands which operate in a same sector. First of all, we chose the food industry in the specific market of “ready meals”; we immediately thought about Pot Noodles from...

12 Jan 2009
doc

How does marketing communication build and maintain strong brand?

Market study - 9 pages - Services marketing

The challenge for a lot of companies nowadays is to adapt their traditional functions and operations to the new world. They have to integrate marketing. Today, it is important to build a relationship with the customers. This is the key to finding, developing and having loyal customers, so...

12 Jan 2009
doc

Lucozade Sport vs. Highland Spring

Market study - 5 pages - Services marketing

Water in general is considered as a low risk, low involvement product. Despite the fact of being an ‘ever-since existing' product and fulfilling the primary need of survival, people's awareness of the importance of drinking water is a rather recent development. This has brought up various...

04 Jun 2008
doc

General Electric's product differentiation strategy

Market study - 3 pages - Services marketing

Throughout the course of its development, General Electric has undergone a number of changes. While many of the changes have been quite overwhelming for the organization—such as when Jack Welch took over in 1980 and drastically downsized the organization—the end result has been the...

12 Sep 2007
doc

Field Project: Au Bon Pain

Market study - 3 pages - Services marketing

Au Bon Pain was established and opened its first café in 1978, in Boston's Faneuil Hall Marketplace. The goal of this first café was to offer fresh baked bread and cater to commuters, tourists, shoppers, students, and residents located throughout the city of Boston. Au Bon has been greatly...

30 Aug 2007
doc

Interpellation of Subjects in Advertising

Market study - 4 pages - Services marketing

In the world of marketing and advertising, reaching the target audience of a magazine or other media source is essential for the success of the marketing campaign. Advertisers take many factors in to consideration including age, sex, race, and class when creating ads to market a product or...

30 Aug 2006
doc

Pharmaceutics: Market analysis

Market study - 7 pages - Services marketing

We can imagine 2 points of view for the pharmaceutics market: - On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds will not privilege the...