Search icone
Search and publish your papers

Costco business model

About the author

author
Level
General public
Study
educational...
School/University
CSW COLLEGE

About the document

Published date
Language
documents in English
Format
Word
Type
presentations
Pages
2 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
  1. Stocking items that customers have a strong demand for
  2. Charged membership
  3. Costco and its employees
  4. A successful business model
  5. The growth of the American family

Many people are familiar with Costco's reputation for selling incredibly large amounts of toilet-paper, diapers, breakfast cereals, and paper towels. However, many people are not aware that Costco also offers plasma TV's, Seven Jeans, and grand pianos for sale as well. In fact, this diverse product mix of consumer products packaged in bulk along with discount luxury goods is one of the keys to Costco's success in the warehouse market. Costco continues to succeed because it can effectively predict customer needs and wants, stock only those items that customers have a demand for, and foster impulse purchases of luxury goods.

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

PESTEL analysis - Hermes Paris

 Business & market   |  Marketing   |  Presentation   |  09/29/2010   |   .doc   |   9 pages

Recent documents in marketing category

Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social...

 Business & market   |  Marketing   |  Case study   |  03/30/2020   |   .doc   |   6 pages

Relevance and Usage of Relationship-Based Marketing

 Business & market   |  Marketing   |  Presentation   |  03/27/2020   |   .doc   |   4 pages