Products Liability, Customers, Manufacturers, Vehicles
Product liability is one of the sections in the law whereby the manufacturers who make products to the public must be responsible for the injuries the products might cause to the customers. The claims which are commonly associated with product liability include the following; strict liability, negligence, breach of warranty and consumer protection. In the case of Ford motor company, the claim falls under the manufacturing defect whereby the company purchased defect tires (Steering Committee on Product Liability and Innovation, National Academy of Engineering, 2004).
The Ford Motor Company is one of the leading manufacturers of vehicles and has a strong position in the global automotive market. The company widely engages in the development, manufacturing, distribution and service of vehicles, parts and their accessories. Ford corporate philosophy of stable improvement powerfully contributes to its immense achievement. The company endeavors to enhance its car products to appeal to its customers both buyers and potential buyers. At present, it concentrates on an advanced generation of consumers and creating stronger ties with this youthful market. As a result of its novel strategy, Ford has created a new line of vehicles, targeting the generation of "cool" and Ford main competitors include Toyota motor Company and GM motors (Steering Committee on Product Liability and Innovation, National Academy of Engineering, 2004).
[...] Conclusion Many companies including Ford motor company face an increasing diverse set of products liability and face challenges that require not only a keen insight into developing legal doctrines, but also adept case management and coordination. A skillful case management and coordination is essential to any company due to the uncertainties which might occur time after time. The products liability and also mass tort litigation frequently involve a hundred of separate cases and plaintiffs. The product liability theory therefore, requires companies to come up with doctrines which would help them survive when such tragedies occur. References Birsch, D. & Fielder, J. (2004). [...]
[...] According to Consumer advisory: NHTSA 15 passenger van safety caution, it is required that the owner of the vehicle should maintain their vehicles properly through a thorough inspection, owners should also make sure that drivers are fully trained and also should be experienced in operating the 15 passenger vans with a proper license all 15 passenger vans are sensitive to loading and it is required that they should never be overloaded under any circumstances as overloading in many cases leads to rollover risks and the vehicle is unstable throughout the journey the vehicle passengers should ensure that they buckle up every tip they have to make (Stapleton, 2004). The regulatory agency that oversees the particular industry the company is in NHTSA is one of the company's regulatory agencies which are responsible in implementing and enforcing motor vehicle safety. The agency oversees the company products and ensures that all products manufactured by the company meets the vehicle safety standards. [...]
[...] (2004). Product Liability. Cambridge: Cambridge University Press. Steering Committee on Product Liability and Innovation, National Academy of Engineering. (2004). Product Liability and Innovation: Managing Risk in an Uncertain Environment. Washington: National Academies Press. [...]
[...] The Ford Pinto Case: A Study in Applied Ethics, Business, and Technology. New York: SUNY Press. Roush, M. & Webb, W. (2000). Applied reliability engineering. Roswell: RIAC. Stapleton, J. [...]
[...] For instance, Kristi D. Roofer one of the plaintiffs sued the company over the manufacturers who sold the van which was involved in that accident as Ford failed to establish that no genuine issue of material fact exists. The lawsuit argues that the vehicle was defective and unreasonably dangerous and ultimately caused the death of the passengers. The defendant is accused of negligence for failing to design and manufacture a crashworthy vehicle and with proper seat belts to reduce accident deaths (Birsch & Fielder, 2004). [...]
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