Social media, advertisements, University of North Carolina and Duke University
Social media involves the interaction of people through virtual communities and networks where they share and exchange information or ideas of different kinds. Social media marketing aims at gaining attention of the existence of a certain product to a group of people, mostly referred to as the target group. Social media advertising is done through various social media sites. The most common ones are social networks (Facebook and LinkedIn), social bookmarking and voting sites (Digg Reddit), microblogs (twitter), review sites (Yelp), media sharing sites (YouTube and Flickr) and virtual worlds (second life) (Dan, 2010).
Stories about social media can be traced back in the 1920s. However, revolution in the communication industry started evolving in the 1950s. Greece and Rome were very concerned about the art of oral and written communication and this field was extensively studied back in the times (Briggs et al, 2009). The first major commercial internet site was developed in 1969, in the United States. It is known as the CompuServe. It remained a big player in the market from 1980s until mid-1990s. The first email was delivered in 1971, and the social technology began taking its course. In 1978, the second media site, bulletin boards system (BBS) was formed. It was used to share information about meeting and announcements. Others followed, including the Usenet (1979) which connected the University of North Carolina and Duke University.
[...] However, it was closed down in 2009. Yahoo opened in 1994 as a major internet search engine. Blogging began in 1997. In 2001, Wikipedia opened followed by MySpace, LindenLab, LinkedIn and Apple. Twitter opened in 2006 and enabled people to exchange character messages referred to as tweets. In 2007, Microsoft bought Facebook. Facebook proved to be an advertising icon, providing users with an avenue to purchase goods online (Asa et al, 2009). It was ranked the most used social site in 2009. [...]
[...] However how much security measures are put to protect businesses from external attack, hackers can take over the firm's page and post false information that can quickly go viral and spoil the businesses public image. Advertising through the social media does not guarantee the company a large pool of customers. In order for a business to achieve the intended results, the company needs to invest effort and resources towards establishing a customer base. A firm cannot solely depend on the social media as the sole advertising platform. A range of advertising media needs to be employed to capture a large group of customers. [...]
[...] Social media marketing plan presents several advantages. Advertising through the social media reduces the cost of advertisements. Costs involved with posting something on Facebook or tweeting through twitter are far much lower than running advertisements and sending thousands of emails to the target group. Advanced tools that come with this technology allow entrepreneurs to incorporate both words and demographic image to entice customers. With social media, traders are able to offer good customer services in answering questions about products, comments and other concerns. [...]
[...] Running head: SOCIAL MEDIA ADVERTISEMENTS Social media advertisements. SOCIAL MEDIA ADVERTISEMENTS Social media advertisements Introduction Social media involves the interaction of people through virtual communities and networks where they share and exchange information or ideas of different kinds. Social media marketing aims at gaining attention of the existence of a certain product to a group of people, mostly referred to as the target group. Social media advertising is done through various social media sites. The most common ones are social networks (Facebook and LinkedIn), social bookmarking and voting sites (Digg Reddit), microblogs (twitter), review sites (Yelp), media sharing sites (YouTube and Flickr) and virtual worlds (second life) (Dan, 2010). [...]
[...] Conclusion Social media has experienced advanced developments since it was first launched. All marketing strategies needs to consider the businesses target audience. The advertising media adopted need to show some return on investment. Advertising through the social media has shown improvements in public perception and has saved time and resources for many firms. SOCIAL MEDIA ADVERTISEMENTS Bibliography Briggs, A., & Burke, P. (2005). A social history of the media: From Gutenberg to the Internet. Cambridge, UK: Polity. Zarrella, D. (2010). The social media marketing book. Beijing: O'Reilly. [...]
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