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20 Jan 2015

Analysis of Print Advertisements and Packaging of Toys

Case study - 3 pages - Business strategy

We are delving into the analysis of print ads and packaging of toys. I intend to use content analysis method. This method objectively analyses whatever content you are trying to scrutinize in mass communication. I normally use content analysis method when trying to in the analysis of newspaper,...

21 Nov 2014

Promoting, Sponsorship, Use of Celebrities and Social Advertisements

Case study - 3 pages - Educational studies

A green car or an environmentally friendly car refers to a car that consumes less fuel or uses energy that is friendly to the environment (Becker, 2010). Hybrid cars, such as Toyota Prius use both gasoline and electronic sources of energy, and they are, therefore, able to produce higher mileage...

13 Nov 2014

Social media advertisements

Case study - 5 pages - Educational studies

Social media involves the interaction of people through virtual communities and networks where they share and exchange information or ideas of different kinds. Social media marketing aims at gaining attention of the existence of a certain product to a group of people, mostly referred to as the...

30 May 2012

Advertising and women: how advertisement has been directed to the US women

Case study - 4 pages - Business strategy

Prior to the Civil War, the life of most US women were influenced by what history commentators refer to us “the Cult of True Womanhood.” ( Industrialization and other developments generated a shift in work customs, which saw men leaving...

03 Jan 2011

Analysis of a Heineken advertisement

Essay - 10 pages - Services marketing

This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four friends...

29 Sep 2010

Analysing the advertisements of Adidas and Reebok

Case study - 13 pages - Services marketing

This document presents the advertisement campaigns of Reebok and Adidas. Perhaps the most important reason for choosing these brands is that both companies target the same segment of the sportswear market; they aim to sell their products to young, urban and modern followers of fashion and...

24 May 2010

A new paradigm in designing an advertisement - an application of real time data warehouse & data mining in preparation of an ad copy

Thesis - 16 pages - Computer science

The purpose of the article is to address the relative information of modeling an ad copy through real-time data warehousing. In modern enterprises the day-to-day activities information is to be stored in data warehouse. We have taken the example of data warehouse concept from SAP Business One...

31 Dec 2010

Adapting Planet Reebok advertisements to suit Europe (2006)

Case study - 5 pages - Business strategy

Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...

29 Sep 2010

Culture & advertisements: the case of the mobile phones

Case study - 5 pages - Management

The mobile phone market has proved to be a fast growing market all over the world. During the 90s, companies began an aggressive strategy to reach the whole society. Now in most developed countries the penetration rate (percentage of people that own a mobile phone divided the whole population) is...

29 Sep 2010

Thesis Proposal: The Utilization of Endorsers in Marketing and Advertisement, and Their Influence on Consumers

Essay - 4 pages - Services marketing

Companies are using endorsers to market, advertise and promote their products and services. These endorsers have a real and proved influence on the consumers and in adequation on their consumption habits. It is frequent to see celebrities on advertisement, for some big companies, which can...

27 Jul 2010

Analysis of the advertisement of Coca-Cola Light "The young woman and the Priest"

Thesis - 3 pages - Business strategy

Coca-Cola Light is a brand owned by The Coca-Cola Company. It is advertizes through visual media such as TV and the internet. Coca-Cola fans are frequent viewers of TV ads on the internet. The Internet ensures better retention than TV ads. Beside seduction advertising is more theatrical and is...

30 Dec 2010

Semiotic analysis of a Sony advertisement

Case study - 5 pages - Services marketing

In this document we will analyze an advertisement for a Sony DVD player. This advertisement was published in the December 2001 edition of Premiere magazine that was addressing an audience of moviegoers. 1. The description The ad takes up an entire page of the magazine which...

29 Sep 2010

Middle East Communication: indigenous advertisements to a local country or region (2006)

Case study - 7 pages - Management

The Middle East region is booming and is now the second fastest growth area in the world after China. Political and economic reforms across the region provide a new dynamic business atmosphere where consumer demand and consumption is on the rise. High oil revenues coupled with low interest...

15 Jan 2009

Analysis of advertisements techniques

Essay - 3 pages - Business strategy

Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive, desirable, and that it will create the need...

13 Aug 2009

God and advertisement

Thesis - 6 pages - Philosophy

The image I have chosen to critique is the atheist bus advertisements in Britain These advertisements caused much controversy and created a stir because they promoted anti-Christian statements. What these advertisements carried on them was “There's probably no God. Now...

15 Jan 2009

The impact of television advertisement on children

Essay - 4 pages - Social, moral & civic education

The average child is exposed to more than 40,000 television commercials a year. My focus is devoted primarily to the examination of television advertising for three reasons. Firstly, marketers who seek children for commercial purposes rely primarily on television because it is the easiest and...

26 May 2009

A survey on recruitment advertisements

Tutorials/exercises - 35 pages - Human resources

Advertising is a phrase used for the announcements made by the seller to promote the sales of their products. Advertising refers to the mass selling techniques used when direct face to face selling is not possible or is too time consuming and expensive. It is different from propaganda, publicity...

03 Apr 2009

The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Thesis - 51 pages - Services marketing

Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a...

21 Mar 2009

The impact of advertisement on the buying behavior with reference to the consumer durables

Dissertation - 47 pages - Services marketing

The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition between the various brands. Different companies...

17 May 2009

Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Case study - 4 pages - Services marketing

Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New York, DKNY, DKNY Jeans and DKNY Active. Donna Karan...

05 Mar 2009

Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Case study - 35 pages - Services marketing

LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus on...

13 Mar 2007

Comparing two advertisements: "Got milk?"

Thesis - 4 pages - Services marketing

The first advertisement that I have chosen was found in an issue of teen people magazine. This magazine is geared toward teenagers and young adults, around the age of 13-20. The advertisement itself depicts a famous young singer, Fefe Dobson, jumping with a microphone. The...

04 Jul 2022

Business report: H** M** France - press agency, advertising

Internship report - 15 pages - Medias&communication marketing

The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...

07 Nov 2022

International Advertising

Case study - 6 pages - International marketing

According to Assael (1987), culture refers to the set of norms, beliefs and habits acquired in a social environment and which determine the patterns of behavior common to all individuals. It includes rituals, heroes, values, religion, language, history and education of a given human community....

01 Sep 2023

Advertising poster for an internship offer

Creative writing - 1 pages - Medias&communication marketing

This is an advertising poster for an internship, during the summer school holidays, for high school students.

14 Jun 2021

Advertising Production For Television

Essay - 4 pages - Arts and art history

Ads give thanks, shower praise, confirm self-worth, answer prayers, express devotion, foster hope and inspire belief … In the end, we buy the advertising, not the product, because it promises something we want. This quote is somewhat true, as it is saying that adverts promise to make our...

21 Apr 2023

Advertising, Sales Promotion and Retailing

Course material - 6 pages - Communication

Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for customers to...

27 Nov 2023

Selling and Advertising

Tutorials/exercises - 1 pages - Linguistics & languages

"We could become more aware of what we can do to help people. Indeed, there are still many people who need help around the world, for various reasons, and we could learn how each of us can do small things to help them."

28 Jul 2015

Research done prior to advertising

Essay - 2 pages - Marketing theories

Advertising research is normally aided by several other academic disciplines. These various academic disciplines play important roles that not only ensure that the advertising research is carried in the best manner but also meets its set objectives.

14 Apr 2021

Advertising & media planning for NOKIA C3 in India

Case study - 27 pages - International marketing

STRENGHTS - Leader in the Indian market - The largest distribution network - Wide portfolio: from « made for India » to innovative product - First mobile with full QWERpeople - Brand ambassadors: Cricket and Bollywood - TY keyboard - Many features - Meaningful communication: connect